{"id":17585,"date":"2024-03-21T01:08:14","date_gmt":"2024-03-20T23:08:14","guid":{"rendered":"https:\/\/www.elcol-legi.org\/w\/?p=17585"},"modified":"2024-03-21T01:08:15","modified_gmt":"2024-03-20T23:08:15","slug":"vigilando-la-genai","status":"publish","type":"post","link":"https:\/\/www.elcol-legi.org\/w\/es\/vigilando-la-genai\/","title":{"rendered":"Vigilando la GenAI"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;3\/4&#8243;][stm_spacing lg_spacing=&#8221;6&#8243; md_spacing=&#8221;6&#8243; sm_spacing=&#8221;6&#8243; xs_spacing=&#8221;6&#8243;][vc_column_text]<strong>La Inteligencia Artificial Generativa (GenAI) est\u00e1 influyendo ya en la transformaci\u00f3n del sector, tanto desde la perspectiva de compa\u00f1\u00edas y mediadores como especialmente de la del cliente.<\/strong>[\/vc_column_text][vc_single_image source=&#8221;featured_image&#8221; img_size=&#8221;850&#215;350&#8243;][vc_column_text css=&#8221;.vc_custom_1710952979253{margin-bottom: 20px !important;}&#8221;]La industria aseguradora ha de observar la evoluci\u00f3n de la Inteligencia Artificial Generativa (GenAI) por qu\u00e9 se est\u00e1 convirtiendo en un actor m\u00e1s desde que ya es com\u00fan entre los clientes. Es una herramienta que presenta ventajas y riesgos al mismo tiempo.<\/p>\n<p>Mapfre ha realizado un informe que estudia el alcance de la GenAI y dibuja posibles escenarios de futuro que incluyen el papel que podr\u00eda representar la industria aseguradora en 2029. El informe se\u00f1ala los principales factores propiciados por la Inteligencia Artificial:<\/p>\n<p><strong>Ciberprotecci\u00f3n<\/strong>. Una necesidad cada vez m\u00e1s urgente ante la sofisticaci\u00f3n de los ciberataques y el aumento de episodios registrados.<\/p>\n<p><strong>Responsabilidad<\/strong>. Hay que vigilar que la IA no se use de manera err\u00f3nea y, a la vez, hay que seguir innovando en la creaci\u00f3n de productos aseguradores que cubran los riesgos asociados a estas tecnolog\u00edas.<\/p>\n<p><strong>Personalizaci\u00f3n<\/strong>. Esta nueva tecnolog\u00eda ofrece una ayuda clave en la construcci\u00f3n de productos \u00a0a medida para ajustarse a las necesidades de cada cliente.<\/p>\n<p><strong>Fraude<\/strong>. La parte negativa de la IA es que facilita el fraude si se utiliza en el sentido equivocado.[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_tweetmeme][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_facebook][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/4&#8243;][stm_spacing lg_spacing=&#8221;50&#8243; md_spacing=&#8221;50&#8243; sm_spacing=&#8221;50&#8243; xs_spacing=&#8221;50&#8243;][vc_column_text]<\/p>\n<h2>\u00daltimas noticias<\/h2>\n<p>[\/vc_column_text][stm_news loop=&#8221;size:4|order_by:date|order:DESC|post_type:post|categories:8&#8243; posts_per_row=&#8221;2&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;3\/4&#8243;][stm_spacing lg_spacing=&#8221;6&#8243; md_spacing=&#8221;6&#8243; sm_spacing=&#8221;6&#8243; xs_spacing=&#8221;6&#8243;][vc_column_text]La Inteligencia Artificial Generativa (GenAI) est\u00e1 influyendo ya en la transformaci\u00f3n del sector, tanto desde la perspectiva de compa\u00f1\u00edas y mediadores como especialmente de la del cliente.[\/vc_column_text][vc_single_image source=&#8221;featured_image&#8221; img_size=&#8221;850&#215;350&#8243;][vc_column_text css=&#8221;.vc_custom_1710952979253{margin-bottom: 20px !important;}&#8221;]La industria aseguradora ha de observar la evoluci\u00f3n de la Inteligencia Artificial Generativa (GenAI) por qu\u00e9 se est\u00e1 convirtiendo<\/p>\n","protected":false},"author":562,"featured_media":17568,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[161,1867,1939],"class_list":["post-17585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-es-noticias","tag-mediarionews","tag-mn","tag-mn228"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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