{"id":20229,"date":"2024-11-12T11:10:34","date_gmt":"2024-11-12T09:10:34","guid":{"rendered":"https:\/\/www.elcol-legi.org\/w\/nota-ass-marqueting-01-2024-el-vendedor-hibrido\/"},"modified":"2024-11-14T13:10:48","modified_gmt":"2024-11-14T11:10:48","slug":"nota-ass-marqueting-01-2024-el-vendedor-hibrido","status":"publish","type":"post","link":"https:\/\/www.elcol-legi.org\/w\/es\/nota-ass-marqueting-01-2024-el-vendedor-hibrido\/","title":{"rendered":"La evoluci\u00f3n de la especie"},"content":{"rendered":"

[vc_row][vc_column width=”3\/4″][vc_column_text css=””]Marketing<\/strong><\/p>\n

La evoluci\u00f3n de la especie<\/b><\/h2>\n

[\/vc_column_text][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text css=””]Los buenos comerciales son como los leones cuando cazan<\/strong>[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1731582643549{margin-bottom: 20px !important;}”]Hace unos d\u00edas, miraba un documental sobre el mundo de los felinos\u2026 Seductores y a la vez letales. Con colmillos afilados, y garras potentes, escondidas en unas patas acolchadas, que les permiten moverse de manera sigilosa, sin que la presa tenga tiempo de reacci\u00f3n. Cazadores perfectos, en h\u00e1bitats cada vez m\u00e1s reducidos y hostiles.<\/p>\n

Y me d\u00ed cuenta de la similitud que hay con los vendedores actuales. Criaturas que se mueven sigilosamente para hacer una aproximaci\u00f3n suave, que utilizan la seducci\u00f3n como forma de atraer de manera elegante y sin presi\u00f3n, y tienen la capacidad de atacar, entendida como el esfuerzo por focalizarse en un objetivo que no deben dejar escapar.<\/p>\n

Un nuevo entorno<\/b><\/p>\n

Desde la pandemia, el mundo de la venta se enfrenta a nuevos retos:<\/p>\n

    \n
  • La gesti\u00f3n del teletrabajo, que hace m\u00e1s compleja la conexi\u00f3n y relaci\u00f3n con el cliente.<\/li>\n
  • La saturaci\u00f3n de oferta y de competidores.<\/li>\n
  • Las dificultades de diferenciaci\u00f3n entre productos, entre corredur\u00edas, o entre compa\u00f1\u00edas.<\/li>\n
  • El encarecimiento general de productos y servicios.<\/li>\n
  • Y la desconfianza general de los clientes frente a propuestas no conocidas o no recomendadas.<\/li>\n<\/ul>\n

    El vendedor h\u00edbrido, el nuevo rey de la selva<\/strong><\/p>\n

    Como todas las especies, los vendedores se est\u00e1n adaptando a su nuevo entorno, m\u00e1s \u00e1rido, m\u00e1s hostil, m\u00e1s competitivo. Y para ello, refuerzan sus capacidades con las herramientas que les pone a su alcance el mundo digital, y m\u00e1s recientemente la IA.<\/p>\n

    El nuevo vendedor debe incorporar el dominio de 4 elementos en su d\u00eda a d\u00eda, como complemento a su experiencia e intuici\u00f3n de vendedor de toda la vida.<\/p>\n

    CRM, como herramienta para organizar y potenciar la gesti\u00f3n comercial. (clientes, oportunidades y procesos (funnel) de ventas). El CRM o el ABM (la versi\u00f3n avanzada para gesti\u00f3n comercial B2B) son indispensables para ser un vendedor ordenador, met\u00f3dico y eficaz.<\/p>\n

    Un art\u00edculo de Enric Vidal, asesor de Marketing y Ventas en el CMAB.<\/p>\n

    M\u00e1s informaci\u00f3n solo para colegiados:[\/vc_column_text][vc_btn title=”Consulta aqu\u00ed la nota exclusiva para colegiados\/das” color=”primary” align=”center” css=”” link=”url:https%3A%2F%2Fwww.elcol-legi.org%2Fw%2Fdownload%2Fnota-ass-marqueting-i-vendes-01-2024-el-vendedor-hibrido-la-evolucion-de-la-especie%2F|title:Nota%20Ass.%20Marqueting%20i%20vendes%2001-2024.%20El%20vendedor%20h%C3%ADbrido%20la%20evoluci%C3%B3n%20de%20la%20especie|”][vc_row_inner][vc_column_inner width=”1\/6″][vc_tweetmeme][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/4″][stm_spacing lg_spacing=”50″ md_spacing=”50″ sm_spacing=”50″ xs_spacing=”50″][vc_column_text]<\/p>\n

    \u00daltimas noticias<\/h2>\n

    [\/vc_column_text][stm_news loop=”size:4|order_by:date|order:DESC|post_type:post|categories:8″ posts_per_row=”2″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

    [vc_row][vc_column width=”3\/4″][vc_column_text css=””]Marketing La evoluci\u00f3n de la especie [\/vc_column_text][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text css=””]Los buenos comerciales son como los leones cuando cazan[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1731582643549{margin-bottom: 20px !important;}”]Hace unos d\u00edas, miraba un documental sobre el mundo de los felinos\u2026 Seductores y a la vez letales. Con colmillos afilados, y garras potentes, escondidas en unas patas acolchadas,<\/p>\n","protected":false},"author":4,"featured_media":20239,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[161,1867,2005],"class_list":["post-20229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-es-noticias","tag-mediarionews","tag-mn","tag-mn260-es"],"yoast_head":"\nLa evoluci\u00f3n de la especie - Col-legi de Mediadors d'Assegurances de Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elcol-legi.org\/w\/es\/nota-ass-marqueting-01-2024-el-vendedor-hibrido\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La evoluci\u00f3n de la especie - Col-legi de Mediadors d'Assegurances de Barcelona\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column width=”3\/4″][vc_column_text css=””]Marketing La evoluci\u00f3n de la especie [\/vc_column_text][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text css=””]Los buenos comerciales son como los leones cuando cazan[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1731582643549{margin-bottom: 20px !important;}”]Hace unos d\u00edas, miraba un documental sobre el mundo de los felinos\u2026 Seductores y a la vez letales. Con colmillos afilados, y garras potentes, escondidas en unas patas acolchadas,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.elcol-legi.org\/w\/es\/nota-ass-marqueting-01-2024-el-vendedor-hibrido\/\" \/>\n<meta property=\"og:site_name\" content=\"Col-legi de Mediadors d'Assegurances de Barcelona\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-12T09:10:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-14T11:10:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.elcol-legi.org\/w\/wp-content\/uploads\/2024\/11\/lions-hor-hush-naidoo-jade-photography-MZVWtWkiR54-unsplash-scaled-e1731491888396.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"elcol-legi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"elcol-legi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/es\\\/nota-ass-marqueting-01-2024-el-vendedor-hibrido\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/es\\\/nota-ass-marqueting-01-2024-el-vendedor-hibrido\\\/\"},\"author\":{\"name\":\"elcol-legi\",\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/es\\\/#\\\/schema\\\/person\\\/3343cfd033c3a8d7e0c36456d010b6f1\"},\"headline\":\"La evoluci\u00f3n de la especie\",\"datePublished\":\"2024-11-12T09:10:34+00:00\",\"dateModified\":\"2024-11-14T11:10:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/es\\\/nota-ass-marqueting-01-2024-el-vendedor-hibrido\\\/\"},\"wordCount\":557,\"image\":{\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/es\\\/nota-ass-marqueting-01-2024-el-vendedor-hibrido\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/lions-hor-hush-naidoo-jade-photography-MZVWtWkiR54-unsplash-scaled-e1731491888396.jpg\",\"keywords\":[\"MediarioNews\",\"MN\",\"MN260\"],\"articleSection\":[\"Noticias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/es\\\/nota-ass-marqueting-01-2024-el-vendedor-hibrido\\\/\",\"url\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/es\\\/nota-ass-marqueting-01-2024-el-vendedor-hibrido\\\/\",\"name\":\"La evoluci\u00f3n de la especie - Col-legi de Mediadors d'Assegurances de Barcelona\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/es\\\/nota-ass-marqueting-01-2024-el-vendedor-hibrido\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/es\\\/nota-ass-marqueting-01-2024-el-vendedor-hibrido\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/lions-hor-hush-naidoo-jade-photography-MZVWtWkiR54-unsplash-scaled-e1731491888396.jpg\",\"datePublished\":\"2024-11-12T09:10:34+00:00\",\"dateModified\":\"2024-11-14T11:10:48+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/es\\\/#\\\/schema\\\/person\\\/3343cfd033c3a8d7e0c36456d010b6f1\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/es\\\/nota-ass-marqueting-01-2024-el-vendedor-hibrido\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/es\\\/nota-ass-marqueting-01-2024-el-vendedor-hibrido\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/es\\\/nota-ass-marqueting-01-2024-el-vendedor-hibrido\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/lions-hor-hush-naidoo-jade-photography-MZVWtWkiR54-unsplash-scaled-e1731491888396.jpg\",\"contentUrl\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/lions-hor-hush-naidoo-jade-photography-MZVWtWkiR54-unsplash-scaled-e1731491888396.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/es\\\/nota-ass-marqueting-01-2024-el-vendedor-hibrido\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La evoluci\u00f3n de la especie\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/es\\\/\",\"name\":\"Col-legi de Mediadors d'Assegurances de Barcelona\",\"description\":\"Support al mediador d'assegurances\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/es\\\/#\\\/schema\\\/person\\\/3343cfd033c3a8d7e0c36456d010b6f1\",\"name\":\"elcol-legi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c758b9fc3184253ca85702410660c40d503490c6329d11d16edf77528b999c3d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c758b9fc3184253ca85702410660c40d503490c6329d11d16edf77528b999c3d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c758b9fc3184253ca85702410660c40d503490c6329d11d16edf77528b999c3d?s=96&d=mm&r=g\",\"caption\":\"elcol-legi\"},\"url\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/es\\\/author\\\/elcol-legi\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La evoluci\u00f3n de la especie - Col-legi de Mediadors d'Assegurances de Barcelona","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.elcol-legi.org\/w\/es\/nota-ass-marqueting-01-2024-el-vendedor-hibrido\/","og_locale":"es_ES","og_type":"article","og_title":"La evoluci\u00f3n de la especie - Col-legi de Mediadors d'Assegurances de Barcelona","og_description":"[vc_row][vc_column width=”3\/4″][vc_column_text css=””]Marketing La evoluci\u00f3n de la especie [\/vc_column_text][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text css=””]Los buenos comerciales son como los leones cuando cazan[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1731582643549{margin-bottom: 20px !important;}”]Hace unos d\u00edas, miraba un documental sobre el mundo de los felinos\u2026 Seductores y a la vez letales. Con colmillos afilados, y garras potentes, escondidas en unas patas acolchadas,","og_url":"https:\/\/www.elcol-legi.org\/w\/es\/nota-ass-marqueting-01-2024-el-vendedor-hibrido\/","og_site_name":"Col-legi de Mediadors d'Assegurances de Barcelona","article_published_time":"2024-11-12T09:10:34+00:00","article_modified_time":"2024-11-14T11:10:48+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.elcol-legi.org\/w\/wp-content\/uploads\/2024\/11\/lions-hor-hush-naidoo-jade-photography-MZVWtWkiR54-unsplash-scaled-e1731491888396.jpg","type":"image\/jpeg"}],"author":"elcol-legi","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"elcol-legi","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.elcol-legi.org\/w\/es\/nota-ass-marqueting-01-2024-el-vendedor-hibrido\/#article","isPartOf":{"@id":"https:\/\/www.elcol-legi.org\/w\/es\/nota-ass-marqueting-01-2024-el-vendedor-hibrido\/"},"author":{"name":"elcol-legi","@id":"https:\/\/www.elcol-legi.org\/w\/es\/#\/schema\/person\/3343cfd033c3a8d7e0c36456d010b6f1"},"headline":"La evoluci\u00f3n de la especie","datePublished":"2024-11-12T09:10:34+00:00","dateModified":"2024-11-14T11:10:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.elcol-legi.org\/w\/es\/nota-ass-marqueting-01-2024-el-vendedor-hibrido\/"},"wordCount":557,"image":{"@id":"https:\/\/www.elcol-legi.org\/w\/es\/nota-ass-marqueting-01-2024-el-vendedor-hibrido\/#primaryimage"},"thumbnailUrl":"https:\/\/www.elcol-legi.org\/w\/wp-content\/uploads\/2024\/11\/lions-hor-hush-naidoo-jade-photography-MZVWtWkiR54-unsplash-scaled-e1731491888396.jpg","keywords":["MediarioNews","MN","MN260"],"articleSection":["Noticias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.elcol-legi.org\/w\/es\/nota-ass-marqueting-01-2024-el-vendedor-hibrido\/","url":"https:\/\/www.elcol-legi.org\/w\/es\/nota-ass-marqueting-01-2024-el-vendedor-hibrido\/","name":"La evoluci\u00f3n de la especie - Col-legi de Mediadors d'Assegurances de Barcelona","isPartOf":{"@id":"https:\/\/www.elcol-legi.org\/w\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.elcol-legi.org\/w\/es\/nota-ass-marqueting-01-2024-el-vendedor-hibrido\/#primaryimage"},"image":{"@id":"https:\/\/www.elcol-legi.org\/w\/es\/nota-ass-marqueting-01-2024-el-vendedor-hibrido\/#primaryimage"},"thumbnailUrl":"https:\/\/www.elcol-legi.org\/w\/wp-content\/uploads\/2024\/11\/lions-hor-hush-naidoo-jade-photography-MZVWtWkiR54-unsplash-scaled-e1731491888396.jpg","datePublished":"2024-11-12T09:10:34+00:00","dateModified":"2024-11-14T11:10:48+00:00","author":{"@id":"https:\/\/www.elcol-legi.org\/w\/es\/#\/schema\/person\/3343cfd033c3a8d7e0c36456d010b6f1"},"breadcrumb":{"@id":"https:\/\/www.elcol-legi.org\/w\/es\/nota-ass-marqueting-01-2024-el-vendedor-hibrido\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.elcol-legi.org\/w\/es\/nota-ass-marqueting-01-2024-el-vendedor-hibrido\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.elcol-legi.org\/w\/es\/nota-ass-marqueting-01-2024-el-vendedor-hibrido\/#primaryimage","url":"https:\/\/www.elcol-legi.org\/w\/wp-content\/uploads\/2024\/11\/lions-hor-hush-naidoo-jade-photography-MZVWtWkiR54-unsplash-scaled-e1731491888396.jpg","contentUrl":"https:\/\/www.elcol-legi.org\/w\/wp-content\/uploads\/2024\/11\/lions-hor-hush-naidoo-jade-photography-MZVWtWkiR54-unsplash-scaled-e1731491888396.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/www.elcol-legi.org\/w\/es\/nota-ass-marqueting-01-2024-el-vendedor-hibrido\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inici","item":"https:\/\/www.elcol-legi.org\/w\/es\/"},{"@type":"ListItem","position":2,"name":"La evoluci\u00f3n de la especie"}]},{"@type":"WebSite","@id":"https:\/\/www.elcol-legi.org\/w\/es\/#website","url":"https:\/\/www.elcol-legi.org\/w\/es\/","name":"Col-legi de Mediadors d'Assegurances de Barcelona","description":"Support al mediador d'assegurances","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.elcol-legi.org\/w\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.elcol-legi.org\/w\/es\/#\/schema\/person\/3343cfd033c3a8d7e0c36456d010b6f1","name":"elcol-legi","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/c758b9fc3184253ca85702410660c40d503490c6329d11d16edf77528b999c3d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c758b9fc3184253ca85702410660c40d503490c6329d11d16edf77528b999c3d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c758b9fc3184253ca85702410660c40d503490c6329d11d16edf77528b999c3d?s=96&d=mm&r=g","caption":"elcol-legi"},"url":"https:\/\/www.elcol-legi.org\/w\/es\/author\/elcol-legi\/"}]}},"_links":{"self":[{"href":"https:\/\/www.elcol-legi.org\/w\/es\/wp-json\/wp\/v2\/posts\/20229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elcol-legi.org\/w\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elcol-legi.org\/w\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elcol-legi.org\/w\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elcol-legi.org\/w\/es\/wp-json\/wp\/v2\/comments?post=20229"}],"version-history":[{"count":10,"href":"https:\/\/www.elcol-legi.org\/w\/es\/wp-json\/wp\/v2\/posts\/20229\/revisions"}],"predecessor-version":[{"id":20400,"href":"https:\/\/www.elcol-legi.org\/w\/es\/wp-json\/wp\/v2\/posts\/20229\/revisions\/20400"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.elcol-legi.org\/w\/es\/wp-json\/wp\/v2\/media\/20239"}],"wp:attachment":[{"href":"https:\/\/www.elcol-legi.org\/w\/es\/wp-json\/wp\/v2\/media?parent=20229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elcol-legi.org\/w\/es\/wp-json\/wp\/v2\/categories?post=20229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elcol-legi.org\/w\/es\/wp-json\/wp\/v2\/tags?post=20229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}