{"id":20936,"date":"2024-12-31T18:54:52","date_gmt":"2024-12-31T16:54:52","guid":{"rendered":"https:\/\/www.elcol-legi.org\/w\/marqueting-venedor\/"},"modified":"2024-12-31T19:02:15","modified_gmt":"2024-12-31T17:02:15","slug":"marqueting-venedor","status":"publish","type":"post","link":"https:\/\/www.elcol-legi.org\/w\/es\/marqueting-venedor\/","title":{"rendered":"Marketing vendedor"},"content":{"rendered":"

[vc_row][vc_column width=”3\/4″][vc_column_text css=””]<\/p>\n

Agentes Empresarios<\/pre>\n
Marketing vendedor<\/b><\/h2>\n
[\/vc_column_text][vc_column_text css=””]Para un mediador es imprescindible tener una estrategia comercial definida, pero con flexibilidad<\/strong>[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1735664069713{margin-bottom: 20px !important;}”]<\/p>\n
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El marketing es una herramienta imprescindible para el mediador de seguros, pero lograr que sea eficaz implica no aplicar sin m\u00e1s las t\u00e9cnicas que funcionan en otros sectores. Contextualizar el marketing en el negocio asegurador y comprender las necesidades del cliente actual es lo que har\u00e1 que nuestra estrategia pueda triunfar. Y hay que entender qu\u00e9\u00a0es el marketing. No es\u00a0solo publicidad y difusi\u00f3n: es un proceso integral que incluye el an\u00e1lisis, planificaci\u00f3n, implementaci\u00f3n y control de estrategias para satisfacer las necesidades del cliente y cumplir los objetivos del negocio.<\/p>\n
En el sector asegurador, el marketing debe enfocarse en reforzar ciertas acciones como, por ejemplo, estas:<\/p>\n
    \n
  • \n
      \n
    • <\/b>Crear confianza en el cliente.<\/li>\n
    • <\/b>Comunicar el valor intangible de las p\u00f3lizas.<\/li>\n
    • <\/b>Diferenciarse en un mercado competitivo.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
      Y cualquier estrategia debe reposar sobre unos pilares esenciales que en el caso del negocio asegurador pueden ser estos:<\/p>\n
        \n
      • \n
          \n
        • <\/b>Producto<\/b>\u00a0\/ Dise\u00f1o de p\u00f3lizas personalizadas.<\/li>\n
        • <\/b>Precio \/\u00a0<\/b>Estrategias para comunicar valor m\u00e1s all\u00e1 del coste.<\/li>\n
        • <\/b>Promoci\u00f3n<\/b>\u00a0\/ Publicidad, redes sociales y referencias.<\/li>\n
        • <\/b>Cercan\u00eda \/\u00a0<\/b>El cliente ha de sentirse seguro y tener confianza en el mediador.<\/li>\n
        • <\/b>Canales<\/b>\u00a0\/ Tradicionales y digitales para llegar al cliente.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
          En la industria aseguradora, cualquier acci\u00f3n de marketing debe fundamentarse en el desarrollo del rol del Mediador de Seguros como asesor y tambi\u00e9n como comercial.<\/p>\n
            \n
          • El mediador como asesor:<\/b>\n
              \n
            • Escuchar al cliente para entender sus necesidades reales.<\/li>\n
            • Proponer soluciones adaptadas, no gen\u00e9ricas.<\/li>\n
            • Actuar como un “educador” que simplifica conceptos complejos.<\/li>\n<\/ul>\n<\/li>\n
            • El mediador como comercial:<\/b>\n
                \n
              • Habilidades de negociaci\u00f3n y persuasi\u00f3n.<\/li>\n
              • Gesti\u00f3n de objeciones comunes: “Es caro”, “No lo necesito ahora”.<\/li>\n
              • Cerrar ventas sin presionar al cliente, generando confianza.<\/li>\n<\/ul>\n<\/li>\n
              • Diferencia entre vender y fidelizar:<\/b>\n
                  \n
                • Una venta es puntual; una relaci\u00f3n es para toda la vida.<\/li>\n
                • La postventa es clave: el cliente debe sentirse acompa\u00f1ado.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
                  [\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/4″][stm_spacing lg_spacing=”50″ md_spacing=”50″ sm_spacing=”50″ xs_spacing=”50″][vc_column_text]<\/p>\n
                  \u00daltimas noticias<\/h2>\n
                  [\/vc_column_text][stm_news loop=”size:4|order_by:date|order:DESC|post_type:post|categories:8″ posts_per_row=”2″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"
                  [vc_row][vc_column width=”3\/4″][vc_column_text css=””] Agentes Empresarios Marketing vendedor [\/vc_column_text][vc_column_text css=””]Para un mediador es imprescindible tener una estrategia comercial definida, pero con flexibilidad[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1735664069713{margin-bottom: 20px !important;}”] El marketing es una herramienta imprescindible para el mediador de seguros, pero lograr que sea eficaz implica no aplicar sin m\u00e1s las t\u00e9cnicas que funcionan en otros sectores. Contextualizar<\/p>\n","protected":false},"author":562,"featured_media":20927,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[161,1867,2011],"class_list":["post-20936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-es-noticias","tag-mediarionews","tag-mn","tag-mn263-es"],"yoast_head":"\nMarketing vendedor - Col-legi de Mediadors d'Assegurances de Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elcol-legi.org\/w\/es\/marqueting-venedor\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing vendedor - Col-legi de Mediadors d'Assegurances de Barcelona\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column width=”3\/4″][vc_column_text css=””] Agentes Empresarios Marketing vendedor [\/vc_column_text][vc_column_text css=””]Para un mediador es imprescindible tener una estrategia comercial definida, pero con flexibilidad[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1735664069713{margin-bottom: 20px !important;}”] El marketing es una herramienta imprescindible para el mediador de seguros, pero lograr que sea eficaz implica no aplicar sin m\u00e1s las t\u00e9cnicas que funcionan en otros sectores. 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