{"id":21059,"date":"2025-01-14T13:33:49","date_gmt":"2025-01-14T11:33:49","guid":{"rendered":"https:\/\/www.elcol-legi.org\/w\/?p=21059"},"modified":"2025-01-15T11:12:53","modified_gmt":"2025-01-15T09:12:53","slug":"nota-ass-marqueting-01-2025","status":"publish","type":"post","link":"https:\/\/www.elcol-legi.org\/w\/es\/nota-ass-marqueting-01-2025\/","title":{"rendered":"\u00bfPlanificar o improvisar?"},"content":{"rendered":"

[vc_row][vc_column width=”3\/4″][vc_column_text css=””]<\/p>\n

Marketing<\/pre>\n
\u00bfPlanificar o improvisar?<\/b><\/h2>\n
[\/vc_column_text][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text css=””]Con la llegada del nuevo a\u00f1o llega la necesidad de establecer un plan de empresa para los pr\u00f3ximos doce meses<\/strong>[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1736932282622{margin-bottom: 20px !important;}”]Acabamos el 2024 con una mezcla de retos y oportunidades. Seguimos adapt\u00e1ndonos a un mundo en constante cambio, en plena revoluci\u00f3n tecnol\u00f3gica y social que acelera la toma de decisiones y con clientes que cada vez esperan una experiencia m\u00e1s enriquecida. Y en este entorno cambiante, la mediaci\u00f3n debe saber navegar y mantener su rumbo, ya sea consolid\u00e1ndose o creciendo.<\/p>\n
La planificaci\u00f3n anual no est\u00e1 vinculada al tama\u00f1o de la cartera, al n\u00famero de empleados ni a la experiencia del equipo.\u00a0<\/b>Es un ejercicio clave para cualquier corredur\u00eda o agencia, desde las m\u00e1s grandes hasta las peque\u00f1as y medianas. Desde la asesor\u00eda del colegio, suelo insistir en la importancia de planificar, por esto quiero aprovechar el arranque de a\u00f1o para recordar c\u00f3mo este ejercicio puede marcar la diferencia entre hacer un a\u00f1o medio y o uno excepcional.<\/p>\n
Planificar significa, en esencia, ser conscientes de los objetivos que tenemos, del entorno en que jugamos y de los recursos con los que contamos para alcanzarlos. Hay que tener en cuenta el hist\u00f3rico de ventas, el mercado potencial y las experiencias previas.<\/b><\/p>\n
Un art\u00edculo de\u00a0Enric Vidal Alsina,<\/b>\u00a0<\/b>asesor de marketing y ventas del Col\u00b7legi<\/p>\n
Email:\u00a0assessories@elcol-legi.org<\/a><\/p>\n
M\u00e1s informaci\u00f3n solo para colegiados:[\/vc_column_text][vc_btn title=”Consulta aqu\u00ed la nota exclusiva para col\u00b7egiados\/das” color=”primary” align=”center” css=”” link=”url:https%3A%2F%2Fwww.elcol-legi.org%2Fw%2Fdownload%2Fnota-ass-marqueting-01-2025-ano-de-planificar-o-de-improvisar%2F|title:Nota%20Ass.%20m%C3%A0rqueting%2001-2025.%20%C2%BFA%C3%B1o%20de%20planificar%20o%20de%20improvisar%3F”][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/4″][stm_spacing lg_spacing=”50″ md_spacing=”50″ sm_spacing=”50″ xs_spacing=”50″][vc_column_text css=””]<\/p>\n
\u00daltimas noticias<\/h2>\n
[\/vc_column_text][stm_news loop=”size:4|order_by:date|order:DESC|post_type:post|categories:8″ posts_per_row=”2″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"
[vc_row][vc_column width=”3\/4″][vc_column_text css=””] Marketing \u00bfPlanificar o improvisar? [\/vc_column_text][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text css=””]Con la llegada del nuevo a\u00f1o llega la necesidad de establecer un plan de empresa para los pr\u00f3ximos doce meses[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1736932282622{margin-bottom: 20px !important;}”]Acabamos el 2024 con una mezcla de retos y oportunidades. Seguimos adapt\u00e1ndonos a un mundo en constante cambio, en<\/p>\n","protected":false},"author":4,"featured_media":21132,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[161,1867,2013],"class_list":["post-21059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-es-noticias","tag-mediarionews","tag-mn","tag-mn264-es"],"yoast_head":"\n\u00bfPlanificar o improvisar? - Col-legi de Mediadors d'Assegurances de Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elcol-legi.org\/w\/es\/nota-ass-marqueting-01-2025\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPlanificar o improvisar? - Col-legi de Mediadors d'Assegurances de Barcelona\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column width=”3\/4″][vc_column_text css=””] Marketing \u00bfPlanificar o improvisar? [\/vc_column_text][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text css=””]Con la llegada del nuevo a\u00f1o llega la necesidad de establecer un plan de empresa para los pr\u00f3ximos doce meses[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1736932282622{margin-bottom: 20px !important;}”]Acabamos el 2024 con una mezcla de retos y oportunidades. 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