{"id":22583,"date":"2025-04-09T11:56:38","date_gmt":"2025-04-09T09:56:38","guid":{"rendered":"https:\/\/www.elcol-legi.org\/w\/?p=22583"},"modified":"2025-04-09T16:03:48","modified_gmt":"2025-04-09T14:03:48","slug":"diez-recomendaciones-para-sant-jordi-y-un-bonus","status":"publish","type":"post","link":"https:\/\/www.elcol-legi.org\/w\/es\/diez-recomendaciones-para-sant-jordi-y-un-bonus\/","title":{"rendered":"10 libros para Sant Jordi (y un bonus)"},"content":{"rendered":"

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PROFESI\u00d3N<\/pre>\n
10 libros para Sant Jordi (y un bonus)<\/b><\/h2>\n
[\/vc_column_text][vc_column_text css=””]Sugerencias de libros que inspiran y ayudan para hacer crecer el negocio<\/strong>[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1744193760459{margin-bottom: 20px !important;}”]<\/p>\n
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El D\u00eda de Sant Jordi es la excusa perfecta para regalar (o autoregalarse) libros que inspiren, eduquen y ayuden a crecer en el negocio de la mediaci\u00f3n de seguros. En un mundo donde la tecnolog\u00eda, la IA y los nuevos modelos de negocio est\u00e1n transformando el sector, aqu\u00ed tienes\u00a010 lecturas esenciales<\/b>\u00a0para no quedarse atr\u00e1s.<\/p>\n
Sobre Empresa y Liderazgo<\/b><\/p>\n
    \n
  • “El Libro Negro del Emprendedor” \u2013 Fernando Tr\u00edas de Bes<\/b>\n
      \n
    • Un an\u00e1lisis crudo pero necesario sobre los errores al montar un negocio. Ideal para mediadores que quieran reforzar su empresa o iniciar un proyecto.<\/b><\/li>\n
    • \"\"<\/b><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
        \n
      • “De Cero a Uno” \u2013 Peter Thiel<\/b><\/li>\n<\/ul>\n
          \n
        1. \n
            \n
          • C\u00f3mo construir negocios innovadores en un mercado saturado. Clave para diferenciarse en el mundo asegurador.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n
              \n
            • “Principios” \u2013 Ray Dalio<\/b><\/li>\n<\/ul>\n
                \n
              1. \n
                  \n
                • El fundador de Bridgewater Associates comparte lecciones sobre gesti\u00f3n de equipos y toma de decisiones. Perfecto para mediadores con equipos a cargo.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n
                  Tecnolog\u00eda e Inteligencia Artificial<\/b><\/p>\n
                    \n
                  • \u201cLas trampas del deseo<\/b>\u201d (Predicably Irrational)<\/strong>\u00a0\u2013 Dan Ariely<\/b><\/li>\n<\/ul>\n
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                    1. \n
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                      • Un libro de behavioral economics que explica c\u00f3mo tomamos decisiones (y c\u00f3mo aplicarlo en ventas, por ejemplo de seguros).<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n
                          \n
                        • \u201cIA Superpoderes\u201d <\/b>(AI Superpowers) <\/strong>\u2013 Kai-Fu Lee<\/b><\/li>\n<\/ul>\n
                            \n
                          1. \n
                              \n
                            • C\u00f3mo China y EE.UU. lideran la revoluci\u00f3n de la IA y qu\u00e9 significa para sectores tradicionales como los seguros.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n
                                \n
                              • “The Future is Faster Than You Think” \u2013 Peter Diamandis<\/b><\/li>\n<\/ul>\n
                                  \n
                                1. \n
                                    \n
                                  • C\u00f3mo la convergencia de tecnolog\u00edas (blockchain, IA, IoT) cambiar\u00e1 la industria aseguradora en los pr\u00f3ximos a\u00f1os.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n
                                    \"\ud83d\udcc8\"\u00a0Econom\u00eda y Finanzas<\/b><\/p>\n
                                      \n
                                    • “Un Peque\u00f1o Empuj\u00f3n\u201d\u00a0\u00a0(Nudge) \u2013 Richard Thaler & Cass Sunstein\u00a0<\/strong><\/li>\n<\/ul>\n
                                        \n
                                      1. \n
                                          \n
                                        • C\u00f3mo influir en las decisiones de los clientes sin manipularlos. Ideal para mejorar la conversi\u00f3n.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n
                                            \n
                                          • “El Cisne Negro” \u2013 Nassim Nicholas Taleb<\/b><\/li>\n<\/ul>\n
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                                            1. \n
                                                \n
                                              • Un cl\u00e1sico sobre eventos improbables que cambian todo. \u00bfNo es eso, al fin y al cabo, lo que aseguran las p\u00f3lizas?<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n
                                                \"\ud83c\udf10\"\u00a0Internet y Nuevos Modelos de Negocio<\/b><\/p>\n
                                                  \n
                                                • “This is Marketing” \u2013 Seth Godin<\/b><\/li>\n<\/ul>\n
                                                    \n
                                                  1. \n
                                                      \n
                                                    • C\u00f3mo vender sin ser pesado, creando confianza. La biblia del marketing moderno para que los mediadores puedan aplicar nuevas t\u00e9cnicas.<\/li>\n
                                                    • \"\"<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
                                                      \n
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                                                      \n
                                                        \n
                                                      • \u201cEl M\u00e9todo Lean Startup\u201d<\/strong>\u00a0(The Lean Startup) \u2013 Eric Ries<\/b><\/li>\n<\/ul>\n
                                                          \n
                                                        1. \n
                                                            \n
                                                          • C\u00f3mo adaptarse r\u00e1pido a los cambios y validar ideas sin grandes inversiones.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n
                                                            Bonus: Un Cl\u00e1sico para Reflexionar<\/b><\/p>\n
                                                              \n
                                                            • \u201dEl Arte de la Guerra” \u2013 Sun Tzu<\/b><\/li>\n<\/ul>\n
                                                                \n
                                                              1. \n
                                                                  \n
                                                                • Porque en un mercado competitivo, la estrategia lo es todo.<\/li>\n
                                                                • \"\"<\/b><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n
                                                                  \u00bfPor qu\u00e9 estos libros?<\/b><\/p>\n
                                                                    \n
                                                                  • Para no quedarse obsoleto<\/b>: La IA, el big data y las insurtech est\u00e1n cambiando las reglas.<\/li>\n
                                                                  • Para vender mejor<\/b>: Entender psicolog\u00eda y behavioral economics marca la diferencia.<\/li>\n
                                                                  • Para liderar equipos<\/b>: La gesti\u00f3n de personas es clave en un negocio de relaciones.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
                                                                    [\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/4″][stm_spacing lg_spacing=”50″ md_spacing=”50″ sm_spacing=”50″ xs_spacing=”50″][vc_column_text css=””]<\/p>\n
                                                                    \u00daltimas noticias<\/h2>\n
                                                                    [\/vc_column_text][stm_news loop=”size:4|order_by:date|order:DESC|post_type:post|categories:8″ posts_per_row=”2″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"
                                                                    [vc_row][vc_column width=”3\/4″][vc_column_text css=””] PROFESI\u00d3N 10 libros para Sant Jordi (y un bonus) [\/vc_column_text][vc_column_text css=””]Sugerencias de libros que inspiran y ayudan para hacer crecer el negocio[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1744193760459{margin-bottom: 20px !important;}”] El D\u00eda de Sant Jordi es la excusa perfecta para regalar (o autoregalarse) libros que inspiren, eduquen y ayuden a crecer en el negocio de<\/p>\n","protected":false},"author":562,"featured_media":22584,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[161,1867,2050],"class_list":["post-22583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-es-noticias","tag-mediarionews","tag-mn","tag-mn271-es"],"yoast_head":"\n10 libros para Sant Jordi (y un bonus) - Col-legi de Mediadors d'Assegurances de Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elcol-legi.org\/w\/es\/diez-recomendaciones-para-sant-jordi-y-un-bonus\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 libros para Sant Jordi (y un bonus) - Col-legi de Mediadors d'Assegurances de Barcelona\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column width=”3\/4″][vc_column_text css=””] PROFESI\u00d3N 10 libros para Sant Jordi (y un bonus) [\/vc_column_text][vc_column_text css=””]Sugerencias de libros que inspiran y ayudan para hacer crecer el negocio[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1744193760459{margin-bottom: 20px !important;}”] El D\u00eda de Sant Jordi es la excusa perfecta para regalar (o autoregalarse) libros que inspiren, eduquen y ayuden a crecer en el negocio de\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.elcol-legi.org\/w\/es\/diez-recomendaciones-para-sant-jordi-y-un-bonus\/\" \/>\n<meta property=\"og:site_name\" content=\"Col-legi de Mediadors d'Assegurances de Barcelona\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-09T09:56:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-09T14:03:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.elcol-legi.org\/w\/wp-content\/uploads\/2025\/04\/aleix-cabrera-ZDVa85WIuU4-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marc Alcaraz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marc Alcaraz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/es\\\/diez-recomendaciones-para-sant-jordi-y-un-bonus\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/es\\\/diez-recomendaciones-para-sant-jordi-y-un-bonus\\\/\"},\"author\":{\"name\":\"Marc Alcaraz\",\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/es\\\/#\\\/schema\\\/person\\\/4283d40fbd72a940d5fff484fe5ec410\"},\"headline\":\"10 libros para Sant Jordi (y un bonus)\",\"datePublished\":\"2025-04-09T09:56:38+00:00\",\"dateModified\":\"2025-04-09T14:03:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/es\\\/diez-recomendaciones-para-sant-jordi-y-un-bonus\\\/\"},\"wordCount\":571,\"image\":{\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/es\\\/diez-recomendaciones-para-sant-jordi-y-un-bonus\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/aleix-cabrera-ZDVa85WIuU4-unsplash-scaled.jpg\",\"keywords\":[\"MediarioNews\",\"MN\",\"MN271\"],\"articleSection\":[\"Noticias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/es\\\/diez-recomendaciones-para-sant-jordi-y-un-bonus\\\/\",\"url\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/es\\\/diez-recomendaciones-para-sant-jordi-y-un-bonus\\\/\",\"name\":\"10 libros para Sant Jordi (y un bonus) - 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