{"id":12377,"date":"2022-12-07T01:46:23","date_gmt":"2022-12-06T23:46:23","guid":{"rendered":"https:\/\/www.elcol-legi.org\/w\/?p=12377"},"modified":"2022-12-07T02:50:24","modified_gmt":"2022-12-07T00:50:24","slug":"tendencies-empresarials","status":"publish","type":"post","link":"https:\/\/www.elcol-legi.org\/w\/tendencies-empresarials\/","title":{"rendered":"Les 5 tend\u00e8ncies que marcaran la gesti\u00f3 empresarial en 2023"},"content":{"rendered":"

[vc_row][vc_column width=”3\/4″][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text]La gesti\u00f3 del talent, l’experi\u00e8ncia de client, la transformaci\u00f3 digital, el maneig de la inflaci\u00f3 i l’aposta per la sostenibilitat seran claus en la presa de decisions a partir de gener<\/em>[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1670374101964{margin-bottom: 20px !important;}”]Falten nom\u00e9s tres setmanes perqu\u00e8 finalitzi l’any. Des del punt de vista econ\u00f2mic i empresarial, el 2022 passar\u00e0 a la hist\u00f2ria per ser un any marcat per les conseq\u00fc\u00e8ncies de la invasi\u00f3 d’Ucra\u00efna per part de les tropes russes. L’energia a preus impossibles i la inflaci\u00f3 disparada s\u00f3n, al marge de la trag\u00e8dia humanit\u00e0ria, els dos factors m\u00e9s destacats de la crisi b\u00e8l\u00b7lica. Un conflicte al qual encara ning\u00fa \u00e9s capa\u00e7 de determinar quan finalitzar\u00e0.<\/p>\n

Per tant, en el nou any, tot apunta al fet que part d’aquests problemes es mantindran. La incertesa continuar\u00e0 cotitzant a l’al\u00e7a i els problemes en la cadena de subministraments encara estan lluny de desapar\u00e8ixer. Es diria que, d’alguna forma, tots ens estem acostumant a viure en un m\u00f3n que acumula sobresalts i les empreses no s\u00f3n, precisament l’excepci\u00f3. La resili\u00e8ncia \u00e9s un valor que cotitza clarament a l’al\u00e7a en un context com el que estem vivint.<\/p>\n

Quines seran les principals tend\u00e8ncies que marcaran la gesti\u00f3 empresarial en 2023? A continuaci\u00f3, repasem algunes de les reflexions que diversos analistes consideren com els temes claus del pr\u00f2xim exercici.<\/p>\n

1) Atracci\u00f3 del talent.<\/strong> En tots els sectors de l’economia i en la majoria de pa\u00efsos existeix una veritable batalla pel talent. En el cas dels perfils relacionats amb el m\u00f3n digital, la intel\u00b7lig\u00e8ncia artificial i el tractament de dades la lluita \u00e9s despietada. Els gestors de recursos humans assenyalen la import\u00e0ncia ja no sols d’atreure el talent sin\u00f3 de ser capa\u00e7os de mantenir-lo. Aquest \u00e9s el gran desafiament. Com aconseguir-ho? Encara que les condicions econ\u00f2miques continuen important, \u00e9s cert que entre els m\u00e9s joves les condicions de treball, els valors empresarials i la projecci\u00f3 s\u00f3n decisives.<\/p>\n

2) Ser sostenibles.<\/strong> Ja no es tracta d’una q\u00fcesti\u00f3 de responsabilitat social, la sostenibilitat ha passat a formar part de les decisions del dia a dia de les empreses. M\u00e9s enll\u00e0 dels compromisos amb l’agenda 2030, la sostenibilitat \u00e9s essencial en la imatge p\u00fablica de l’empresa i, en una societat cada vegada m\u00e9s conscienciada, \u00e9s un factor que impacta directament en les vendes.<\/p>\n

D’altra banda, la sostenibilitat en mat\u00e8ria energ\u00e8tica \u00e9s absolutament estrat\u00e8gica i, a vegades, b\u00e0sica per a equilibrar el compte de resultats. Un aspecte poc destacat, per\u00f2 que cada vegada generar\u00e0 m\u00e9s controv\u00e8rsia t\u00e9 a veure amb el consum energ\u00e8tic relacionat amb els grans centres de dades i els serveis en el n\u00favol.<\/p>\n

3) La transformaci\u00f3 digital.<\/strong> No \u00e9s nou, ni molt menys, per\u00f2 la transformaci\u00f3 digital \u00e9s un proc\u00e9s continu que guanya m\u00e9s i m\u00e9s import\u00e0ncia cada any que passa. La intel\u00b7lig\u00e8ncia artificial, la realitat augmentada, el blockchain<\/em>, el desenvolupament del 5G i, molt relacionat amb aix\u00f2, la internet de les coses, estan cridades a guanyar cada vegada m\u00e9s i m\u00e9s protagonisme. En realitat, la rellev\u00e0ncia d’aquestes tecnologies radica en la seva capacitat d’interrelacionar-se.<\/p>\n

Aquest apoderament del digital fa que la ciberseguretat sigui ja una necessitat estrat\u00e8gica per a totes les empreses. Per a les grans corporacions, per descomptat, per\u00f2 tamb\u00e9 per a les pimes. Una realitat en la qual l’asseguran\u00e7a est\u00e0 als dos costats de la taula, com a prove\u00efdor d’assegurances espec\u00edfiques i com a objectiu rellevant dels ciberdelinq\u00fcents.<\/p>\n

4) Conviure amb la inflaci\u00f3.<\/strong> Encara que la majoria d’experts auguren que la inflaci\u00f3 tendir\u00e0 a relaxar-se, la veritat \u00e9s que les empreses es preparen per a afrontar, almenys una primera meitat d’any, en la qual els preus segueixin disparats. Una realitat que afecta l’acc\u00e9s a cr\u00e8dits i tamb\u00e9 afegeix un element d’incertesa al preu d’acc\u00e9s a mat\u00e8ries essencials per a mantenir l’activitat. Amb les cadenes de subministrament afeblides, els experts criden l’atenci\u00f3 sobre les limitacions dels models que propugnen retornar la producci\u00f3 de determinats actius al territori europeu. M\u00e9s enll\u00e0 d’altres dificultats, \u00e9s evident que revertir aquest proc\u00e9s no \u00e9s gratu\u00eft i planteja dificultats fins i tot de know-how<\/em> i d\u2019efici\u00e8ncia.<\/p>\n

5) L’experi\u00e8ncia de client.<\/strong> Durant anys s’ha parlat de situar al client en el centre de les operacions. Un client que protagonitza un proc\u00e9s imparable d’apoderament. Una tend\u00e8ncia que es mantindr\u00e0 en 2023, per\u00f2 al qual s’afegeix la necessitat de proporcionar al client una experi\u00e8ncia immersiva. Alguns observadors assenyalen tamb\u00e9 la interactivitat com un altre valor que les empreses han d’atendre. Factors que cada vegada seran m\u00e9s determinants en la presa de decisi\u00f3 del client, al qual, per descomptat, li importa el preu i la qualitat, per\u00f2 tamb\u00e9 el com accedeix al producte que compra o al servei que adquireix. Des de l’\u00e0mbit dels recursos humans s’adverteix de la import\u00e0ncia que tindr\u00e0 tamb\u00e9 l’experi\u00e8ncia de l’empleat, m\u00e9s en un entorn en el qual el treball a dist\u00e0ncia continuar\u00e0 sent rellevant.<\/p>\n

M\u00e9s dubtes genera el futur del Metavers, que va arrencar amb for\u00e7a per\u00f2 que ara mateix viu un proc\u00e9s de definici\u00f3. En qualsevol cas, \u00e9s necessari mantenir-se molt atents al que succeeix en aquest univers paral\u00b7lel que segur tindr\u00e0 un paper en el m\u00f3n futur.<\/p>\n

[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/6″][vc_tweetmeme][\/vc_column_inner][vc_column_inner width=”1\/6″][vc_facebook][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/4″][stm_spacing lg_spacing=”50″ md_spacing=”50″ sm_spacing=”50″ xs_spacing=”50″][vc_column_text]<\/p>\n

\u00daltimes not\u00edcies<\/h2>\n

[\/vc_column_text][stm_news loop=”size:4|order_by:date|order:DESC|post_type:post|categories:8″ posts_per_row=”2″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column width=”3\/4″][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text]La gesti\u00f3 del talent, l’experi\u00e8ncia de client, la transformaci\u00f3 digital, el maneig de la inflaci\u00f3 i l’aposta per la sostenibilitat seran claus en la presa de decisions a partir de gener[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1670374101964{margin-bottom: 20px !important;}”]Falten nom\u00e9s tres setmanes perqu\u00e8 finalitzi l’any. Des del punt de vista econ\u00f2mic i empresarial,<\/p>\n","protected":false},"author":562,"featured_media":12378,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[1342,160,1339,1165],"class_list":["post-12377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-1342","tag-mediarionews","tag-mn161","tag-tendencias"],"yoast_head":"\nLes 5 tend\u00e8ncies que marcaran la gesti\u00f3 empresarial en 2023 - Col-legi de Mediadors d'Assegurances de Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elcol-legi.org\/w\/tendencies-empresarials\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les 5 tend\u00e8ncies que marcaran la gesti\u00f3 empresarial en 2023 - Col-legi de Mediadors d'Assegurances de Barcelona\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column width=”3\/4″][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text]La gesti\u00f3 del talent, l’experi\u00e8ncia de client, la transformaci\u00f3 digital, el maneig de la inflaci\u00f3 i l’aposta per la sostenibilitat seran claus en la presa de decisions a partir de gener[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1670374101964{margin-bottom: 20px !important;}”]Falten nom\u00e9s tres setmanes perqu\u00e8 finalitzi l’any. 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