{"id":19440,"date":"2024-09-12T08:51:41","date_gmt":"2024-09-12T06:51:41","guid":{"rendered":"https:\/\/www.elcol-legi.org\/w\/?p=19440"},"modified":"2024-09-12T12:20:23","modified_gmt":"2024-09-12T10:20:23","slug":"entrevista-pedro-carreno-director-del-canal-corredors-de-mapfre-espanya","status":"publish","type":"post","link":"https:\/\/www.elcol-legi.org\/w\/entrevista-pedro-carreno-director-del-canal-corredors-de-mapfre-espanya\/","title":{"rendered":"ENTREVISTA. Pedro Carre\u00f1o, director del canal corredors de MAPFRE Espanya"},"content":{"rendered":"

[vc_row][vc_column width=”3\/4″][vc_column_text css=””]<\/p>\n

ENTREVISTA. Pedro Carre\u00f1o, director del canal corredors de MAPFRE Espanya<\/h2>\n

[\/vc_column_text][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text css=””]\u201cEls corredors demostreu resili\u00e8ncia en el vostre dia a dia i jugueu un paper fonamental al sector\u201d.<\/strong><\/em>[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1726136190394{margin-bottom: 20px !important;}”]Pedro, ja gaireb\u00e9 un any que vas ser designat director del Canal Corredors de MAPFRE Espanya Quin balan\u00e7 fas d\u2019aquest temps?<\/strong><\/p>\n

Sens dubte han estat uns mesos d\u2019aprenentatge continu i de molta feina. \u00c9s cert que porto a MAPFRE gaireb\u00e9 un quart de segle i he passat per molts llocs que m\u2019han perm\u00e8s con\u00e8ixer el negoci assegurador des de diferents enfocaments, ser el director del Canal Corredores no deixa de ser un repte i una responsabilitat per a mi.<\/p>\n

Tot i aix\u00f2, he de destacar la sort que tinc de comptar amb un equip magn\u00edfic, tant en territori com en central, que m\u2019ha ajudat molt durant aquests mesos i amb el conte a futur al seu m\u00e0xim nivell. A m\u00e9s, un altre avantatge \u00e9s que el comprom\u00eds de MAPFRE amb els corredors \u00e9s total i que els corredors confieu en nosaltres i aix\u00f2 tamb\u00e9 facilita la feina quedant en relleu en els m\u00e9s de 2.100 milions de negoci que vau portar a MAPFRE Espanya el 2023.<\/p>\n

El meu prop\u00f2sit \u00e9s continuar treballant i refor\u00e7ar aquest pilar tan important per al negoci de MAPFRE Espanya com s\u00f3n els corredors.<\/p>\n

Com valores situaci\u00f3 actual del sector assegurador en general i en concret a Catalunya i quina \u00e9s la rellev\u00e0ncia dels corredors en aquest context?<\/strong><\/p>\n

El sector assegurador est\u00e0 en constant evoluci\u00f3, s\u2019ha d\u2019adaptar a les circumst\u00e0ncies d\u2019una manera \u00e0gil, ia MAPFRE en som un exemple. Vosaltres, els corredors tamb\u00e9 demostreu en el vostre dia a dia aquesta resili\u00e8ncia, i jugueu un paper fonamental al sector, especialment a Catalunya, on l\u2019any passat vam aconseguir un volum de negoci de 185.000.000 \u20ac aprox.<\/p>\n

A MAPFRE sabem que sou essencials per al desenvolupament i creixement, i per aix\u00f2 tenim dues oficines dedicades a atendre corredors a Barcelona, \u200b\u200bamb 22 professionals dedicats en exclusiva als corredors, cosa que ens permet enfortir la nostra relaci\u00f3 amb vosaltres.<\/p>\n

Esmentes que a Catalunya MAPFRE aposta de manera decidida per la mediaci\u00f3 professional. Quins factors han portat la companyia a enfocar-se en aquesta estrat\u00e8gia?<\/strong><\/p>\n

La mediaci\u00f3 professional ha demostrat ser un dels pilars m\u00e9s s\u00f2lids al nostre creixement a Catalunya. Els corredors no sols aporten un coneixement profund del mercat local, sin\u00f3 que tamb\u00e9 s\u00f3n fonamentals per entendre les necessitats particulars dels nostres clients. Aquesta proximitat i comprensi\u00f3 del client ens permet oferir solucions m\u00e9s adaptades i, aix\u00ed, mantenir una posici\u00f3 competitiva al mercat. No debades, el 80% de l\u2019emissi\u00f3 de MAPFRE Espanya el 2023 es va distribuir a trav\u00e9s de corredors i agents professionals.<\/p>\n

Parlaves de dues oficines a Barcelona dedicades als corredors. Quin \u00e9s lobjectiu principal daquestes oficines?<\/strong><\/p>\n

Aquestes oficines brinden un suport integral als corredors. Volem que tinguin totes les eines necess\u00e0ries per exercir la seva tasca de la millor manera possible. A trav\u00e9s d\u2019aquestes oficines, oferim formaci\u00f3 cont\u00ednua, assessorament especialitzat i un acompanyament proper al dia a dia. El nostre objectiu \u00e9s que se sentin recolzats, que ens sentin al seu costat i que puguin enfocar-se en all\u00f2 que millor saben fer: atendre els seus clients amb el m\u00e9s alt nivell de professionalitat.<\/p>\n

Hem parlat de passat i present, parlem ara de futur qu\u00e8 creus que passar\u00e0 al sector assegurador en aquesta recta final de l\u2019any?<\/strong><\/p>\n

Estem sota els efectes de la inflaci\u00f3, les fam\u00edlies han vist minvat el seu poder adquisitiu i els costos per a les empreses tamb\u00e9 augmenten, i aix\u00f2 provoca una certa desacceleraci\u00f3 a l\u2019economia. Aquesta situaci\u00f3 s\u2019acabar\u00e0 traslladant al nostre sector en els propers mesos, cosa que podria afectar m\u00e9s negocis com l\u2019asseguran\u00e7a de cotxes i de vida risc. Per\u00f2 no tot \u00e9s veure el got mig buit, tamb\u00e9 hi ha altres rams a qu\u00e8 aquesta situaci\u00f3 els pot repercutir de manera positiva com pot ser l\u2019asseguran\u00e7a de vida estalvi, que est\u00e0 experimentat creixements superiors al 9%, el 2024.<\/p>\n

L\u2019asseguran\u00e7a som el refugi m\u00e9s adequat per a empreses i particulars en circumst\u00e0ncies com ara les actuals, som un sector expert en la gesti\u00f3 del risc.<\/p>\n

I m\u00e9s en concret, respecte a la mediaci\u00f3, quin pron\u00f2stic fas?<\/strong><\/p>\n

La mediaci\u00f3 professional continuar\u00e0 sent un component clau en levoluci\u00f3 del sector assegurador. A Catalunya, on el mercat \u00e9s altament competitiu, la figura del corredor \u00e9s vital perqu\u00e8 les companyies es puguin diferenciar i oferir un valor afegit real. A MAPFRE continuarem invertint en aquest model perqu\u00e8 estem conven\u00e7uts que \u00e9s la millor manera de garantir un creixement sostingut i una relaci\u00f3 duradora amb els nostres clients.[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/6″][vc_tweetmeme][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/4″][stm_spacing lg_spacing=”50″ md_spacing=”50″ sm_spacing=”50″ xs_spacing=”50″][vc_column_text]<\/p>\n

\u00daltimes not\u00edcies<\/h2>\n

[\/vc_column_text][stm_news loop=”size:4|order_by:date|order:DESC|post_type:post|categories:8″ posts_per_row=”2″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column width=”3\/4″][vc_column_text css=””] ENTREVISTA. Pedro Carre\u00f1o, director del canal corredors de MAPFRE Espanya [\/vc_column_text][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text css=””]\u201cEls corredors demostreu resili\u00e8ncia en el vostre dia a dia i jugueu un paper fonamental al sector\u201d.[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1726136190394{margin-bottom: 20px !important;}”]Pedro, ja gaireb\u00e9 un any que vas ser designat director del Canal Corredors de MAPFRE Espanya<\/p>\n","protected":false},"author":562,"featured_media":19441,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[160,1868,1986],"class_list":["post-19440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-mediarionews","tag-mn-2","tag-mn251"],"yoast_head":"\nENTREVISTA. 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