{"id":19634,"date":"2024-10-03T10:18:36","date_gmt":"2024-10-03T08:18:36","guid":{"rendered":"https:\/\/www.elcol-legi.org\/w\/?p=19634"},"modified":"2024-10-03T10:39:01","modified_gmt":"2024-10-03T08:39:01","slug":"la-setmana-mundial-mira-al-futur-i-constata-la-bona-salut-del-sector","status":"publish","type":"post","link":"https:\/\/www.elcol-legi.org\/w\/la-setmana-mundial-mira-al-futur-i-constata-la-bona-salut-del-sector\/","title":{"rendered":"La Setmana Mundial mira al futur i constata la \u201cbona salut del sector\u201d"},"content":{"rendered":"

[vc_row][vc_column width=”3\/4″][vc_column_text css=””]<\/p>\n

La Setmana Mundial mira al futur i constata la \u201cbona salut del sector\u201d<\/h2>\n

[\/vc_column_text][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text css=””]L’esdeveniment del Col\u00b7legi de Barcelona celebra els primers 50 anys escoltant la veu de la societat civil<\/strong>[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1727944734523{margin-bottom: 20px !important;}”]El Col\u00b7legi de Mediadors d’Assegurances de Barcelona ha celebrat, un any m\u00e9s, la Setmana Mundial, en aquesta ocasi\u00f3 sota el lema ‘Mirant al futur’, amb l’objectiu d’analitzar les tend\u00e8ncies actuals i els reptes immediats del sector. La novetat m\u00e9s important ha estat que durant l’esdeveniment s’ha sentit la veu de la societat civil a trav\u00e9s de gaireb\u00e9 40 personalitats que han fet preguntes sobre diferents temes adre\u00e7ades a CEO i representants de companyies. Al final de l’acte, que va tenir com a escenari el Gran Teatre del Liceu de Barcelona, \u200b\u200bno ha faltat el tradicional past\u00eds d’aniversari per celebrar l’edici\u00f3 n\u00famero 50 de la Setmana Mundial.<\/p>\n

La conclusi\u00f3 principal d’aquest esdeveniment ha estat constatar que “la ind\u00fastria de l’asseguran\u00e7a gaudeix de bona salut”, per\u00f2 es troba en un moment de canvi que exigeix \u200b\u200bafrontar nous reptes. Francesc Santasusana, president del Col\u00b7legi, va apuntar durant el seu discurs que \u201cel nostre sector funciona b\u00e9 com \u201cho podem veure analitzant alguns aspectes clau. El volum de negoci va cr\u00e9ixer l?any passat gaireb\u00e9 un 18% (77.000 milions d?euros) que representa prop d’un 5% del PIB i \u00e9s un bon exemple d’economia circular perqu\u00e8 la major part del volum de negoci retorna a la societat\u201d.<\/p>\n

El president dels mediadors de Barcelona va recordar que \u201cun altre aspecte per veure la import\u00e0ncia del nostre sector \u00e9s la feina. L’asseguran\u00e7a ofereix estabilitat laboral i un entorn de treball amb caracter\u00edstiques molt atractives. \u00c9s conegut per la seva alta estabilitat laboral: m\u00e9s del 95% dels treballadors tenen contractes indefinits. A m\u00e9s, el salari mitj\u00e0 al nostre sector es troba entre els m\u00e9s alts a Espanya\u201d. I un altre \u00edndex interessant \u00e9s el de la densitat de l’asseguran\u00e7a que va augmentant progressivament i demostra que les primes per c\u00e0pita creixen a bon ritme.<\/p>\n

Respecte a la Setmana Mundial, Santasusana va explicar que \u00e9s un reflex del que \u00e9s la professi\u00f3, una tasca conjunta en qu\u00e8 mediadors i companyies circulen de la m\u00e0 en la mateixa direcci\u00f3\u201d.<\/p>\n

L’apartat de preguntes formulades als directius de nou companyies va permetre desmentir el t\u00f2pic que indica que el m\u00f3n de l’asseguran\u00e7a est\u00e0 d’esquena a la societat i tocar un gran ventall de temes mitjan\u00e7ant personalitats de diversos \u00e0mbits socials: economia i empresa, sanitat, esports, entreteniment\u2026 Els representants d’ARAG, AXA, ASSISA, CA LIFE MGC M\u00daTUA, FIATC, GENERALI, MAPFRE, OCCIDENT i ZURICH van coincidir a l’an\u00e0lisi general ia molts temes espec\u00edfics. Per exemple, es van mostrar d’acord amb la necessitat de captar talent jove per a l’estructura empresarial del sector, van assumir que la ind\u00fastria avan\u00e7a a bon ritme i van assenyalar que els reptes no s’aturen, especialment en aquesta \u00e8poca vertiginosa de canvis tecnol\u00f2gics que incideixen de ple al negoci. Tamb\u00e9 van expressar la voluntat de col\u00b7laborar amb el sector p\u00fablic per intentar millorar l’acc\u00e9s al sistema de salut a Espanya.<\/p>\n

Un altre moment interessant va ser la pon\u00e8ncia d’Aaron Kohn, professional que ha dirigit la transformaci\u00f3 digital de marques de renom mundial com Mattel (Barbie, Hot Wheels\u2026), National Geographic, AOL i NBC Universal, entre d’altres. Aquest expert nord-americ\u00e0 va explicar els principals riscos a tenir en compte a l’hora d’abordar una transformaci\u00f3. Per exemple, el timing, Kohn afirma que \u201cAOL va llan\u00e7ar un Facebook, un What’sApp i un Google abans que ning\u00fa, per\u00f2 ho va fer massa aviat, quan el mercat no estava preparat\u201d. En canvi, Mattel va tenir en compte quina era la veritable audi\u00e8ncia de Barbie. \u201cEns vam adonar que el nostre target eren les mares, per aix\u00f2 convert\u00edem el canell en una influencer i en protagonista d’una pel\u00b7l\u00edcula. Els resultats van ser sensacionals\u201d.<\/p>\n

Com cada any, hi va haver temps per a reconeixements amb el tradicional homenatge als col\u00b7legiats de m\u00e8rit. S\u00f3n professionals que ja han arribat als 80 anys i que a m\u00e9s atresoren almenys 15 de col\u00b7legiaci\u00f3. Els guardonats d’aquest any s\u00f3n Jaume Busquets, Pere Prats, Jos\u00e9 Mar\u00eda Batlle i Jos\u00e9 Mar\u00eda Garc\u00eda. Marta Oller, vicepresident del Col\u00b7legi, va dedicar unes paraules a aquests quatre mediadors. \u201cHan deixat una empremta inesborrable en tots nosaltres. La seva passi\u00f3, professionalitat, preocupaci\u00f3 pel client han estat una inspiraci\u00f3 constant, demostrant que amb treball en equip i cor, no hi ha meta inabastable\u201d. D’altra banda, els dos alumnes del M\u00e0ster guanyadors del premi al millor treball de final de curs van ser Nabila Mohammed Porras i Gerard de la Creu Font pel seu treball titulat ‘RPA Soluciones \/ Una Agencia de Subscripci\u00f3n especializada en drones’.<\/p>\n

La gala va ser presentada per la prestigiosa periodista Helena Garc\u00eda Melero i per Pep Plaza, un actor i humorista molt conegut per la gran habilitat per a les imitacions. Al final de l’esdeveniment va apar\u00e8ixer a l’escenari un immens past\u00eds creat per Lluc Crusellas, recentment guardonat amb el premi a millor mestre xocolater del m\u00f3n, i es va celebrar l’aniversari de la Setmana Mundial.[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/6″][vc_tweetmeme][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/4″][stm_spacing lg_spacing=”50″ md_spacing=”50″ sm_spacing=”50″ xs_spacing=”50″][vc_column_text]<\/p>\n

\u00daltimes not\u00edcies<\/h2>\n

[\/vc_column_text][stm_news loop=”size:4|order_by:date|order:DESC|post_type:post|categories:8″ posts_per_row=”2″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column width=”3\/4″][vc_column_text css=””] La Setmana Mundial mira al futur i constata la \u201cbona salut del sector\u201d [\/vc_column_text][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text css=””]L’esdeveniment del Col\u00b7legi de Barcelona celebra els primers 50 anys escoltant la veu de la societat civil[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1727944734523{margin-bottom: 20px !important;}”]El Col\u00b7legi de Mediadors d’Assegurances de Barcelona ha celebrat, un any m\u00e9s, la<\/p>\n","protected":false},"author":562,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[160,1868,1992],"class_list":["post-19634","post","type-post","status-publish","format-standard","hentry","category-noticies","tag-mediarionews","tag-mn-2","tag-mn254"],"yoast_head":"\nLa Setmana Mundial mira al futur i constata la \u201cbona salut del sector\u201d - 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