{"id":19648,"date":"2024-10-03T10:45:32","date_gmt":"2024-10-03T08:45:32","guid":{"rendered":"https:\/\/www.elcol-legi.org\/w\/?p=19648"},"modified":"2024-10-03T10:56:29","modified_gmt":"2024-10-03T08:56:29","slug":"la-tecnologia-protagonista-a-la-setmana-mundial","status":"publish","type":"post","link":"https:\/\/www.elcol-legi.org\/w\/la-tecnologia-protagonista-a-la-setmana-mundial\/","title":{"rendered":"La tecnologia, protagonista a la Setmana Mundial"},"content":{"rendered":"

[vc_row][vc_column width=”3\/4″][vc_column_text css=””]<\/p>\n

La tecnologia, protagonista a la Setmana Mundial<\/h2>\n

[\/vc_column_text][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text css=””]Les companyies ressalten la import\u00e0ncia de les persones en aquest moment de transformaci\u00f3 digital<\/strong>[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1727945777204{margin-bottom: 20px !important;}”]Un dels temes que m\u00e9s inter\u00e8s van suscitar a la Setmana Mundial va ser la influ\u00e8ncia que t\u00e9 la tecnologia en tot el negoci assegurador. Les companyies coincideixen a assenyalar que la implementaci\u00f3 de les noves eines digitals \u00e9s crucial i, en general, es considera que les primeres fases de la transformaci\u00f3 digital estan pr\u00e0cticament completades.<\/p>\n

Un dels n\u00ednxols estrella \u00e9s el ram de Salut. Eva Tom\u00e1s, directora del Canal Mediadors d’AXA, va explicar que la seva companyia aposta per les noves tecnologies. A Salut, “tenim Oskar, l’avaluador de s\u00edmptomes, un assistent virtual que avalua s\u00edmptomes, proporciona recomanacions de salut, indica el nivell d’urg\u00e8ncia i dirigeix \u200b\u200bcap a l’especialista m\u00e9s adequat”. I va continuar dient que \u201ctamb\u00e9 podem oferir el nostre servei de telemedicina amb orientaci\u00f3 m\u00e8dica les 24 hores, que permet fer v\u00eddeo consultes o consultes telef\u00f2niques en 14 especialitats m\u00e8diques, i la possibilitat de facilitar receptes i prescripcions m\u00e8diques segons criteri del professional m\u00e8dic\u201d.<\/p>\n

FIATC tamb\u00e9 est\u00e0 avan\u00e7ant a millorar els seus productes i serveis de salut, per\u00f2 Joan Manuel Castells, director general de FIATC, matisa que \u201cdedicar-se a salut com a companyia asseguradora \u00e9s tan gratificant com de vegades desesperant. Almenys en el nostre cas que l\u201faposta \u00e9s per un model de sanitat de m\u00e0xim servei a una prima molt raonable, se’ns critica quan som gran part de la soluci\u00f3 d\u201faquest pa\u00eds en termes de sanitat. M\u00e9s col\u00b7laboraci\u00f3 publicoprivada \u00e9s el que hi hauria d’haver, per\u00f2 mentrestant ja intentem solucionar el problema sent creatius en productes, eficients en gesti\u00f3 i impactant l’ecosistema recolzant formaci\u00f3 sanit\u00e0ria\u201d.<\/p>\n

La personalitzaci\u00f3 cada vegada \u00e9s m\u00e9s gran, gr\u00e0cies a la tecnologia. Jaime Ortiz, director comercial i de m\u00e0rqueting d’ASISA, assegura que \u201cl’asseguran\u00e7a de salut ha avan\u00e7at molt els darrers anys en el desenvolupament d’una oferta flexible, amb productes que s’adapten a les demandes i necessitats particulars de cada client\u201d. Ortiz afegeix que \u201cles asseguradores estem fent un gran esfor\u00e7 per con\u00e8ixer cada cop millor els nostres clients i ajudar-los a dissenyar plans integrals per a la cura de la seva salut. La tecnologia disponible, especialment la que proporcionen els wearables ser\u00e0 decisiva per avan\u00e7ar encara m\u00e9s en aquesta estrat\u00e8gia de personalitzaci\u00f3\u201d.<\/p>\n

\"\"<\/p>\n

Carlos Escudero, conseller delegat de Generali, destaca la import\u00e0ncia de la tecnologia, especialment en temps de crisi. Per exemple, durant la pand\u00e8mia, \u201dels sistemes d’informaci\u00f3, a trav\u00e9s d’internet, ens van permetre estar connectats a tota hora i en tot moment i des de qualsevol lloc. A molts, ens va permetre mantenir els nostres nivells d’activitat des del primer moment\u201d. I conclou dient que cal \u201cuniversalitzar l’acc\u00e9s als sistemes d’informaci\u00f3 ia les xarxes d’internet a totes les persones, al lloc on es trobin i facilitar aix\u00ed el coneixement per al seu \u00fas per part de tota la poblaci\u00f3\u201d.<\/p>\n

Javier Oliveros, director general comercial de Mapfre Iberia, defensa la tecnologia, per\u00f2 matisa que a la seva companyia, \u201cseguim apostant per les persones, i la digitalitzaci\u00f3 no ens fa perdre aquest focus en absolut. Els nostres objectius s\u00f3n millorar l’efici\u00e8ncia i l’atenci\u00f3 als nostres clients, ser m\u00e9s \u00e0gils, m\u00e9s productius i accessibles. Sense deixar ning\u00fa enrere, ni entre els clients ni entre els empleats. Ni per descomptat, entre els mediadors. Apostem per una digitalitzaci\u00f3 inclusiva\u201d. En un sentit semblant s’expressa Vicente Cancio, CEO de Zuric, que ressalta la import\u00e0ncia que la seva companyia atorga a les persones. \u201cDurant el darrer any, Zurich ha realitzat 200 noves contractacions i 152 persones de la plantilla han canviat de lloc o ampliat les seves responsabilitats gr\u00e0cies a Talent en Moviment, el nostre programa per impulsar el desenvolupament i promoci\u00f3 intern que permet a les persones moure’s a la companyia \u201d en funci\u00f3 dels seus interessos.<\/p>\n

Dins dels molts aven\u00e7os tecnol\u00f2gics que tenim a la nostra disposici\u00f3, \u00e9s clar que l’estrella del moment \u00e9s la Intel\u00b7lig\u00e8ncia Artificial (IA). Per a Francesc Rabassa, m\u00e0nager general de CA LIFE, la IA \u201cest\u00e0 desenvolupant models de gesti\u00f3 i d’interrelaci\u00f3 nous i crec que encara estem en un moment en qu\u00e8 els desenvolupaments van a m\u00e9s velocitat que la implementaci\u00f3 real d’aquestes capacitats al m\u00f3n empresarial . Per\u00f2 \u00e9s una cosa que no podrem frenar i que modificar\u00e0 la gesti\u00f3 i la relaci\u00f3 amb els clients\u201d.<\/p>\n

Occident apunt\u00f3 en la misma l\u00ednea. Hugo Serra, consejero delegado de la compa\u00f1\u00eda, explic\u00f3 que \u201cllevamos a\u00f1os haciendo una apuesta decidida por la utilizaci\u00f3n de tecnolog\u00edas de IA en todos los \u00e1mbitos de nuestra cadena de valor. Estamos convencidos de que nos ayuda a dar el mejor servicio posible a mediadores y clientes, adem\u00e1s de permitirnos optimizar nuestros procesos para ser cada d\u00eda m\u00e1s competitivos\u201d. Mariano Rigau, CEO de Arag, advierte que el principal desaf\u00edo para implementar correctamente la IA es \u201del mismo que tienen los m\u00e9dicos con Google: la consulta de temas sin la gu\u00eda del profesional\u201d.[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/6″][vc_tweetmeme][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/4″][stm_spacing lg_spacing=”50″ md_spacing=”50″ sm_spacing=”50″ xs_spacing=”50″][vc_column_text]<\/p>\n

\u00daltimes not\u00edcies<\/h2>\n

[\/vc_column_text][stm_news loop=”size:4|order_by:date|order:DESC|post_type:post|categories:8″ posts_per_row=”2″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column width=”3\/4″][vc_column_text css=””] La tecnologia, protagonista a la Setmana Mundial [\/vc_column_text][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text css=””]Les companyies ressalten la import\u00e0ncia de les persones en aquest moment de transformaci\u00f3 digital[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1727945777204{margin-bottom: 20px !important;}”]Un dels temes que m\u00e9s inter\u00e8s van suscitar a la Setmana Mundial va ser la influ\u00e8ncia que t\u00e9 la tecnologia en tot<\/p>\n","protected":false},"author":562,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-19648","post","type-post","status-publish","format-standard","hentry","category-noticies"],"yoast_head":"\nLa tecnologia, protagonista a la Setmana Mundial - 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