{"id":20924,"date":"2024-12-31T18:54:52","date_gmt":"2024-12-31T16:54:52","guid":{"rendered":"https:\/\/www.elcol-legi.org\/w\/?p=20924"},"modified":"2024-12-31T19:01:08","modified_gmt":"2024-12-31T17:01:08","slug":"marqueting-venedor","status":"publish","type":"post","link":"https:\/\/www.elcol-legi.org\/w\/marqueting-venedor\/","title":{"rendered":"M\u00e0rqueting venedor"},"content":{"rendered":"

[vc_row][vc_column width=”3\/4″][vc_column_text css=””]<\/p>\n

Agents Empresaris<\/pre>\n
M\u00e0rqueting venedor<\/h2>\n
[\/vc_column_text][vc_column_text css=””]Per a un mediador \u00e9s imprescindible tenir una estrat\u00e8gia comercial definida, per\u00f2 amb flexibilitat<\/strong>[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1735664069713{margin-bottom: 20px !important;}”]El m\u00e0rqueting \u00e9s una eina imprescindible per al mediador dassegurances, per\u00f2 aconseguir que sigui efica\u00e7 implica no aplicar sense m\u00e9s ni m\u00e9s les t\u00e8cniques que funcionen en altres sectors. Contextualitzar el m\u00e0rqueting al negoci assegurador i comprendre les necessitats del client actual \u00e9s el que far\u00e0 que la nostra estrat\u00e8gia pugui triomfar. I cal entendre qu\u00e8 \u00e9s el m\u00e0rqueting. No \u00e9s nom\u00e9s publicitat i difusi\u00f3: \u00e9s un proc\u00e9s integral que inclou l’an\u00e0lisi, la planificaci\u00f3, la implementaci\u00f3 i el control d’estrat\u00e8gies per satisfer les necessitats del client i complir els objectius del negoci.<\/p>\n
Al sector assegurador, el m\u00e0rqueting ha d’enfocar-se a refor\u00e7ar certes accions com, per exemple, aquestes:<\/p>\n
    \n
  • Crear confian\u00e7a al client.<\/li>\n
  • Comunicar el valor intangible de les p\u00f2lisses.<\/li>\n
  • Diferenciar-se en un mercat competitiu.<\/li>\n<\/ul>\n
    I qualsevol estrat\u00e8gia ha de reposar sobre uns pilars essencials que en el cas del negoci assegurador poden ser aquests:<\/p>\n
      \n
    • Producte<\/strong> \/ Disseny de p\u00f2lisses personalitzades.<\/li>\n
    • Preu<\/strong> \/ Estrat\u00e8gies per comunicar valor m\u00e9s enll\u00e0 del cost.<\/li>\n
    • Promoci\u00f3<\/strong>\/Publicitat, xarxes socials i refer\u00e8ncies.<\/li>\n
    • Proximitat<\/strong> \/ El client ha de sentir-se segur i tenir confian\u00e7a al mediador.<\/li>\n
    • Canals<\/strong> \/ Tradicionals i digitals per arribar al client.<\/li>\n<\/ul>\n
      A la ind\u00fastria asseguradora, qualsevol acci\u00f3 de m\u00e0rqueting s’ha de fonamentar en el desenvolupament del rol del Mediador d’Assegurances com a assessor i tamb\u00e9 com a comercial.<\/p>\n
      El mediador com a assessor:<\/strong><\/p>\n
        \n
      • Escoltar el client per entendre les necessitats reals.<\/li>\n
      • Proposar solucions adaptades, no gen\u00e8riques.<\/li>\n
      • Actuar com un \u201ceducador\u201d que simplifica conceptes complexos.<\/li>\n<\/ul>\n
        El mediador com a comercial:<\/strong><\/p>\n
          \n
        • Habilitats de negociaci\u00f3 i persuasi\u00f3.<\/li>\n
        • Gesti\u00f3 d’objeccions comunes: “\u00c9s car”, “No ho necessito ara”.<\/li>\n
        • Tancar vendes sense pressionar el client, generant confian\u00e7a.<\/li>\n<\/ul>\n
          Difer\u00e8ncia entre vendre i fidelitzar:<\/strong><\/p>\n
            \n
          • Una venda \u00e9s puntual; una relaci\u00f3 \u00e9s per a tota la vida.<\/li>\n
          • La postvenda \u00e9s clau: el client s’ha de sentir acompanyat.<\/li>\n<\/ul>\n
            [\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/4″][stm_spacing lg_spacing=”50″ md_spacing=”50″ sm_spacing=”50″ xs_spacing=”50″][vc_column_text]<\/p>\n
            \u00daltimes not\u00edcies<\/h2>\n
            [\/vc_column_text][stm_news loop=”size:4|order_by:date|order:DESC|post_type:post|categories:8″ posts_per_row=”2″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"
            [vc_row][vc_column width=”3\/4″][vc_column_text css=””] Agents Empresaris M\u00e0rqueting venedor [\/vc_column_text][vc_column_text css=””]Per a un mediador \u00e9s imprescindible tenir una estrat\u00e8gia comercial definida, per\u00f2 amb flexibilitat[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1735664069713{margin-bottom: 20px !important;}”]El m\u00e0rqueting \u00e9s una eina imprescindible per al mediador dassegurances, per\u00f2 aconseguir que sigui efica\u00e7 implica no aplicar sense m\u00e9s ni m\u00e9s les t\u00e8cniques que funcionen en altres sectors.<\/p>\n","protected":false},"author":562,"featured_media":20925,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,1],"tags":[160,1868,2010],"class_list":["post-20924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","category-sense-categoria","tag-mediarionews","tag-mn-2","tag-mn263"],"yoast_head":"\nM\u00e0rqueting venedor - 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