{"id":22602,"date":"2025-04-09T11:56:38","date_gmt":"2025-04-09T09:56:38","guid":{"rendered":"https:\/\/www.elcol-legi.org\/w\/diez-recomendaciones-para-sant-jordi-y-un-bonus\/"},"modified":"2025-04-09T15:58:50","modified_gmt":"2025-04-09T13:58:50","slug":"diez-recomendaciones-para-sant-jordi-y-un-bonus","status":"publish","type":"post","link":"https:\/\/www.elcol-legi.org\/w\/diez-recomendaciones-para-sant-jordi-y-un-bonus\/","title":{"rendered":"10 llibres per Sant Jordi (i un bonus)"},"content":{"rendered":"

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PROFESSI\u00d3<\/pre>\n
10 llibres per Sant Jordi (i un bonus)<\/b><\/h2>\n
[\/vc_column_text][vc_column_text css=””]Suggeriments de llibres que inspiren i ajuden per fer cr\u00e9ixer el negoci<\/strong>[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1744192573467{margin-bottom: 20px !important;}”]<\/p>\n
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El Dia de Sant Jordi \u00e9s l’excusa perfecta per regalar (o autoregalar-se) llibres que inspirin, eduquin i ajudin a cr\u00e9ixer en el negoci de la mediaci\u00f3 d’assegurances. En un m\u00f3n on la tecnologia, la IA i els nous models de negoci estan transformant el sector, aqu\u00ed tens 10 lectures essencials<\/strong> per no quedar enrere.<\/p>\n
Sobre Empresa i Lideratge<\/b><\/p>\n
    \n
  • “El Llibre Negre de l’Emprenedor” \u2013 Fernando Tr\u00edas de Bes<\/b>\n
      \n
    • Una an\u00e0lisi crua per\u00f2 necess\u00e0ria sobre els errors en muntar un negoci. Ideal per a mediadors que vulguin refor\u00e7ar la vostra empresa o iniciar un projecte.<\/b><\/li>\n
    • \"\"<\/b><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
        \n
      • “De Zero a Un” \u2013 Peter Thiel<\/b><\/li>\n<\/ul>\n
          \n
        1. \n
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          • Com construir negocis innovadors en un mercat saturat. Clau per diferenciar-se al m\u00f3n assegurador.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n
              \n
            • “Principis” \u2013 Ray Dalio<\/b><\/li>\n<\/ul>\n
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              1. \n
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                • El fundador de Bridgewater Associates comparteix lli\u00e7ons sobre gesti\u00f3 d’equips i presa de decisions. Perfecte per a mediadors amb equips a c\u00e0rrec.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n
                  Tecnologia i Intel\u00b7lig\u00e8ncia Artificial<\/b><\/p>\n
                    \n
                  • \u201cEls paranys del desig\u201d <\/b>(Predicably Irrational)<\/strong> \u2013 Dan Ariely<\/b><\/li>\n<\/ul>\n
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                    1. \n
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                      • Un llibre de behavioral economics que explica com prenem decisions (i com aplicar-ho a vendes, per exemple d’assegurances).<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n
                          \n
                        • \u201cIA Superpoders\u201d <\/b>(AI Superpowers)<\/strong> \u2013 Kai-Fu Lee<\/b><\/li>\n<\/ul>\n
                            \n
                          1. \n
                              \n
                            • Com la Xina i els EUA. lideren la revoluci\u00f3 de la IA i qu\u00e8 significa per a sectors tradicionals com les assegurances.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n
                                \n
                              • “The Future \u00e9s Faster Than You Think” \u2013 Peter Diamandis<\/b><\/li>\n<\/ul>\n
                                  \n
                                1. \n
                                    \n
                                  • Com la converg\u00e8ncia de tecnologies (blockchain, IA, IoT) canviar\u00e0 la ind\u00fastria asseguradora en els propers anys.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n
                                    \"\ud83d\udcc8\" Economia i Finances<\/b><\/p>\n
                                      \n
                                    • “Una Petita Empenta” (Nudge) \u2013 Richard Thaler & Cass Sunstein<\/strong><\/li>\n<\/ul>\n
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                                      1. \n
                                          \n
                                        • Com influir en les decisions dels clients sense manipular-los. Ideal per millorar la conversi\u00f3.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n
                                            \n
                                          • “El Cigne Negre” \u2013 Nassim Nicholas Taleb<\/b><\/li>\n<\/ul>\n
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                                            1. \n
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                                              • Un cl\u00e0ssic sobre esdeveniments improbables que ho canvien tot. No \u00e9s aix\u00f2, al capdavall, el que asseguren les p\u00f2lisses?<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n
                                                \"\ud83c\udf10\" Internet i Nous Models de Negoci<\/b><\/p>\n
                                                  \n
                                                • “This is Marketing” \u2013 Seth Godin<\/b><\/li>\n<\/ul>\n
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                                                  1. \n
                                                      \n
                                                    • Com vendre sense ser pesat, creant confian\u00e7a. La b\u00edblia del m\u00e0rqueting modern perqu\u00e8 els mediadors puguin aplicar noves t\u00e8cniques.<\/li>\n
                                                    • \"\"<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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                                                        \n
                                                      • \u201cEl M\u00e8tode Lean Startup\u201d <\/b>(The Lean Startup)<\/strong> \u2013 Eric Ries<\/b><\/li>\n<\/ul>\n
                                                          \n
                                                        1. \n
                                                            \n
                                                          • Com adaptar-se r\u00e0pidament als canvis i validar idees sense grans inversions.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n
                                                            Bonus: Un Cl\u00e0ssic per Reflexionar<\/b><\/p>\n
                                                              \n
                                                            • \u201dL’Art de la Guerra\u201d \u2013 Sun Tzu<\/b><\/b>\n
                                                                \n
                                                              • Perqu\u00e8, en un mercat competitiu, l’estrat\u00e8gia ho \u00e9s tot.<\/li>\n<\/ul>\n
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                                                                1. <\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n
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                                                                  1. \n
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                                                                    • \"\"<\/b><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n
                                                                      Per qu\u00e8 aquests llibres?<\/b><\/p>\n
                                                                        \n
                                                                      • Per no quedar obsolet:<\/strong> La IA, el big data i les insurtech estan canviant les regles.<\/li>\n
                                                                      • Per vendre millor:<\/strong> Entendre psicologia i behavioral economics marca la difer\u00e8ncia.<\/li>\n
                                                                      • Per liderar equips:<\/strong> La gesti\u00f3 de persones \u00e9s clau en un negoci de relacions.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
                                                                        [\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/4″][stm_spacing lg_spacing=”50″ md_spacing=”50″ sm_spacing=”50″ xs_spacing=”50″][vc_column_text css=””]<\/p>\n
                                                                        \u00daltimes not\u00edcies<\/h2>\n
                                                                        [\/vc_column_text][stm_news loop=”size:4|order_by:date|order:DESC|post_type:post|categories:8″ posts_per_row=”2″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"
                                                                        [vc_row][vc_column width=”3\/4″][vc_column_text css=””] PROFESSI\u00d3 10 llibres per Sant Jordi (i un bonus) [\/vc_column_text][vc_column_text css=””]Suggeriments de llibres que inspiren i ajuden per fer cr\u00e9ixer el negoci[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1744192573467{margin-bottom: 20px !important;}”] El Dia de Sant Jordi \u00e9s l’excusa perfecta per regalar (o autoregalar-se) llibres que inspirin, eduquin i ajudin a cr\u00e9ixer en el negoci de la<\/p>\n","protected":false},"author":562,"featured_media":22585,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[160,1868,2049],"class_list":["post-22602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-mediarionews","tag-mn-2","tag-mn271"],"yoast_head":"\n10 llibres per Sant Jordi (i un bonus) - 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