{"id":24730,"date":"2025-09-03T13:29:06","date_gmt":"2025-09-03T11:29:06","guid":{"rendered":"https:\/\/www.elcol-legi.org\/w\/?p=24730"},"modified":"2025-09-04T11:38:03","modified_gmt":"2025-09-04T09:38:03","slug":"les-claus-per-a-tornar-al-setembre","status":"publish","type":"post","link":"https:\/\/www.elcol-legi.org\/w\/les-claus-per-a-tornar-al-setembre\/","title":{"rendered":"Les claus per a tornar al setembre"},"content":{"rendered":"

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Les claus per a tornar al setembre<\/h2>\n

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Com aprofitar el retorn al treball dels mediadors<\/em><\/p>\n

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Despr\u00e9s del descans estival, setembre marca l’inici d’un nou cicle comercial per als mediadors d’assegurances. \u00c9s el moment ideal per a reorganitzar-se, actualitzar estrat\u00e8gies i recuperar el ritme de treball amb energia renovada. Per\u00f2 m\u00e9s enll\u00e0 de simplement \u201ctornar a l’oficina\u201d, els mediadors han d’adoptar unes certes pr\u00e0ctiques i eines per a afrontar amb \u00e8xit els reptes de l’\u00faltim trimestre de l’any.
\n<\/span>– Revisi\u00f3 de cartera i planificaci\u00f3 comercial
\n<\/span>Setembre \u00e9s el moment perfecte per a revisar la cartera de clients i avaluar quines p\u00f2lisses s\u00f3n pr\u00f2ximes a v\u00e8ncer, identificar a aquells clients potencialment susceptibles d’ampliar-los les cobertures i detecta oportunitats de cross-selling<\/span> o up-*selling<\/span>.
\n<\/span>El mediador pot preparar un pla comercial clar per a l’\u00faltim trimestre, prioritzant clients amb major potencial i dissenyant campanyes espec\u00edfiques per perfil.
\n<\/span><\/p>\n

– Digitalitzaci\u00f3 i automatitzaci\u00f3 de processos<\/b>
\n<\/b><\/span>La digitalitzaci\u00f3 ja no \u00e9s opcional. Tornar al setembre implica actualitzar eines de CRM<\/span> i assegurar-se que la informaci\u00f3 de clients estigui al dia; automatitzar tasques administratives, com a recordatoris de renovaci\u00f3, pressupostos o seguiments per email; i explorar canals digitals de captaci\u00f3, com a xarxes socials, Google Ads<\/span> o col\u00b7laboracions amb influencers<\/span> locals.
\n<\/span>Aix\u00f2 no sols estalvia temps, sin\u00f3 que permet enfocar-se en el m\u00e9s important: l’assessorament personalitzat.
\n<\/span><\/p>\n

– Formaci\u00f3 cont\u00ednua<\/b>
\n<\/span>El mercat assegurador canvia constantment: nous productes, regulaci\u00f3, normatives fiscals, etc. Setembre \u00e9s una excel\u00b7lent oportunitat per a revisar les novetats del sector, inscriure’s en formacions espec\u00edfiques (en l\u00ednia o presencials) i actualitzar certificacions, si \u00e9s necessari. Un mediador ben format transmet confian\u00e7a i seguretat al client.
\n<\/span><\/p>\n

– Refor\u00e7ar la comunicaci\u00f3 amb els clients<\/b>
\n<\/b><\/span>Despr\u00e9s de l’estiu, molts clients estan m\u00e9s receptius per a prendre decisions financeres i asseguradores. \u00c9s un bon moment per a enviar newsletters<\/span> personalitzades amb consells o novetats; realitzar crides o visites proactives i oferir revisions gratu\u00eftes de p\u00f2lisses existents.
\n<\/span>L’objectiu \u00e9s reactivar el vincle i posicionar-se com un assessor de confian\u00e7a.
\n<\/span><\/p>\n

– Estrat\u00e8gia en xarxes socials i marca personal<\/b>
\n<\/b><\/span>La visibilitat \u00e9s clau. Els mediadors han de treballar en la seva marca personal i pres\u00e8ncia digital. Algunes possibilitats s\u00f3n publicar contingut \u00fatil (consells, casos reals, not\u00edcies del sector); fer v\u00eddeos breus explicant conceptes asseguradors i compartir testimoniatges de clients satisfets.
\n<\/span>Una pres\u00e8ncia activa en xarxes socials genera confian\u00e7a i atreu nous clients.
\n<\/span><\/p>\n

– Avaluar resultats i ajustar objectius<\/b>
\n<\/b><\/span>Abans de tancar l’any, \u00e9s fonamental revisar els objectius marcats al gener, identificar qu\u00e8 va funcionar i qu\u00e8 no i ajustar l’estrat\u00e8gia per a tancar l’any amb els millors resultats. Aix\u00f2 implica tenir disciplina, capacitat d’an\u00e0lisi i visi\u00f3 de negoci.
\n<\/span>Tornar a l’activitat al setembre no \u00e9s simplement obrir l’oficina: \u00e9s el moment de reinventar-se, adoptar eines i estrat\u00e8gies que permetin destacar en un mercat cada vegada m\u00e9s competitiu. Els mediadors d’assegurances que aprofitin aquest mes per a planificar, formar, digitalitzar-se i connectar amb els seus clients estaran m\u00e9s ben posicionats per a tancar un any amb \u00e8xit.<\/p>\n

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\u00daltimes not\u00edcies<\/h2>\n

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[vc_row][vc_column width=”3\/4″][vc_column_text css=””] Les claus per a tornar al setembre [\/vc_column_text][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text css=””] Com aprofitar el retorn al treball dels mediadors [\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1756898801549{margin-bottom: 20px !important;}”] Despr\u00e9s del descans estival, setembre marca l’inici d’un nou cicle comercial per als mediadors d’assegurances. \u00c9s el moment ideal per a reorganitzar-se, actualitzar estrat\u00e8gies i<\/p>\n","protected":false},"author":562,"featured_media":24731,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[1868,2084],"class_list":["post-24730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-mn-2","tag-mn281"],"yoast_head":"\nLes claus per a tornar al setembre - 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