{"id":24782,"date":"2025-09-29T16:44:55","date_gmt":"2025-09-29T14:44:55","guid":{"rendered":"https:\/\/www.elcol-legi.org\/w\/?p=24782"},"modified":"2025-10-01T17:19:40","modified_gmt":"2025-10-01T15:19:40","slug":"nota-ass-gestio-de-persones-05-2025","status":"publish","type":"post","link":"https:\/\/www.elcol-legi.org\/w\/nota-ass-gestio-de-persones-05-2025\/","title":{"rendered":"Nota Ass Gesti\u00f3 de Persones 05-2025. L\u2019assertivitat, clau per als mediadors"},"content":{"rendered":"

[vc_row][vc_column width=”3\/4″][vc_column_text css=””]<\/p>\n

L\u2019assertivitat, clau per als mediadors<\/h2>\n

[\/vc_column_text][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text css=””]\u00c9s una habilitat molt important per al creixement personal i professional<\/em>[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1759247180748{margin-bottom: 20px !important;}”]El poder de l\u2019assertivitat<\/strong><\/p>\n

L\u2019assertivitat \u00e9s la capacitat d\u2019expressar les nostres idees, necessitats i emocions de manera clara, respectuosa i efectiva, sense caure en l\u2019agressivitat ni en la passivitat. Aquest equilibri permet no nom\u00e9s assolir objectius personals i professionals, sin\u00f3 tamb\u00e9 construir relacions basades en el respecte mutu.
\nL\u2019assertivitat \u00e9s una habilitat social que permet a les persones defensar els seus drets, expressar les seves opinions i necessitats, i establir l\u00edmits sense rec\u00f3rrer a l\u2019agressivitat ni a la passivitat. \u00c9s el punt mig entre dos extrems: l\u2019agressivitat, que busca imposar les pr\u00f2pies idees a costa dels altres, i la passivitat, que implica cedir constantment per evitar conflictes.
\nUna persona assertiva no nom\u00e9s comunica de manera efectiva, sin\u00f3 que tamb\u00e9 fomenta relacions saludables basades en el respecte mutu. Aix\u00f2 \u00e9s especialment important en un m\u00f3n on la comunicaci\u00f3 \u00e9s clau per resoldre problemes, negociar acords i construir vincles s\u00f2lids.<\/p>\n

Tanmateix, els biaixos cognitius i creences irracionals m\u00e9s comuns que sovint es confonen amb l\u2019assertivitat s\u00f3n:<\/p>\n

    \n
  1. Creure que tot es pot aconseguir passant per sobre dels altres.<\/li>\n
  2. Pensar que la confrontaci\u00f3 o les amenaces s\u00f3n l\u2019\u00fanica manera de conv\u00e8ncer.<\/li>\n
  3. Tenir la certesa que puc conv\u00e8ncer tothom amb els meus arguments.<\/li>\n
  4. Confondre l\u2019assertivitat amb l\u2019agressivitat.<\/li>\n<\/ol>\n

    Aquests errors no nom\u00e9s danyen les relacions, sin\u00f3 que tamb\u00e9 limiten les nostres possibilitats d\u2019\u00e8xit.
    \nAl contrari, totes les persones tenim drets fonamentals en la comunicaci\u00f3: com el dret a ser escoltats, el dret a expressar opinions, el dret a dir \u201cno\u201d sense culpa, el dret a cometre errors i aprendre\u2019n, etc. Recon\u00e8ixer aquests drets \u00e9s el primer pas per adoptar una actitud assertiva.<\/p>\n

    T\u00e8cniques per a una comunicaci\u00f3 assertiva<\/strong><\/p>\n

    Hi ha set t\u00e8cniques pr\u00e0ctiques que permeten desenvolupar l\u2019assertivitat en diferents contextos i segons diversos autors. S\u00f3n aquestes:<\/p>\n

      \n
    1. Generar Boira:<\/strong> Aquesta t\u00e8cnica consisteix a acceptar parcialment una cr\u00edtica sense assumir-la completament, cosa que suavitza la conversa i redueix la tensi\u00f3. Per exemple, davant d\u2019una cr\u00edtica professional d\u2019un assegurat, es pot acceptar que alguna cosa no s\u2019ha acabat o lliurat a temps, per\u00f2 despr\u00e9s saber explicar les raons del retard, sense excuses falses ni mentides.<\/li>\n
    2. Disc Ratllat:<\/strong> Aquesta t\u00e8cnica implica repetir de manera calmada i constant un punt de vista o decisi\u00f3, especialment quan alg\u00fa intenta manipular-nos. \u00c9s \u00fatil per mantenir-nos ferms en les nostres decisions sense cedir davant la pressi\u00f3. Per exemple, davant la queixa irada d\u2019un col\u00b7laborador de l\u2019equip per una decisi\u00f3 presa a nivell d\u2019empresa, \u00e9s \u00fatil repetir el motiu pel qual s\u2019ha pres aquella decisi\u00f3 concreta, fent-ho amb paraules diferents cada vegada.<\/li>\n
    3. Aserci\u00f3 Negativa:<\/strong> Es tracta de recon\u00e8ixer errors propis sense caure en la vulnerabilitat o en l\u2019atac a l\u2019altre interlocutor. Aix\u00f2 permet acceptar cr\u00edtiques constructives i aprendre\u2019n, evitant conflictes innecessaris.<\/li>\n
    4. Aserci\u00f3 Positiva:<\/strong> Podem aprendre a acceptar elogis i reconeixements sense desviar la conversa. Per exemple, respondre amb un simple \u201cgr\u00e0cies\u201d quan alg\u00fa reconeix el nostre esfor\u00e7.<\/li>\n
    5. Pregunta Assertiva:<\/strong> Davant de cr\u00edtiques vagues o destructives de clients, aquesta t\u00e8cnica busca obtenir claredat sobre el problema real, promovent una conversa constructiva en lloc d\u2019una confrontaci\u00f3.<\/li>\n
    6. Frase en Primera Persona:<\/strong> Canviar el focus de \u201ctu\u201d a \u201cjo\u201d en les nostres expressions ajuda a evitar que l\u2019altre se senti atacat. Per exemple, en lloc de dir \u201ctu em fas sentir malament\u201d, es pot dir \u201cjo em sento malament quan aix\u00f2 passa\u201d.<\/li>\n
    7. Pr\u00e0ctica Conductual:<\/strong> Preparar-se amb antelaci\u00f3 per a situacions dif\u00edcils practicant qu\u00e8 dir i com actuar. Aix\u00f2 redueix la improvisaci\u00f3 i augmenta la confian\u00e7a en moments clau.<\/li>\n<\/ol>\n

      [\/vc_column_text][vc_btn title=”Consulta aqu\u00ed la nota exclusiva per col\u00b7legiats\/des” color=”primary” align=”center” css=”” link=”url:https%3A%2F%2Fwww.elcol-legi.org%2Fw%2Fdownload%2Fnota-ass-gestio-de-persones-05-2025-lassertivitat%2F|title:Nota%20Ass.%20Gesti%C3%B3%20de%20Persones%2005-2025.%20L%E2%80%99assertivitat”][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/4″][stm_spacing lg_spacing=”50″ md_spacing=”50″ sm_spacing=”50″ xs_spacing=”50″][vc_column_text]<\/p>\n

      \u00daltimes not\u00edcies<\/h2>\n

      [\/vc_column_text][stm_news loop=”size:4|order_by:date|order:DESC|post_type:post|categories:8″ posts_per_row=”2″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

      [vc_row][vc_column width=”3\/4″][vc_column_text css=””] L\u2019assertivitat, clau per als mediadors [\/vc_column_text][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text css=””]\u00c9s una habilitat molt important per al creixement personal i professional[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1759247180748{margin-bottom: 20px !important;}”]El poder de l\u2019assertivitat L\u2019assertivitat \u00e9s la capacitat d\u2019expressar les nostres idees, necessitats i emocions de manera clara, respectuosa i efectiva, sense caure en l\u2019agressivitat ni en<\/p>\n","protected":false},"author":4,"featured_media":25005,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[160,1868,2088],"class_list":["post-24782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-mediarionews","tag-mn-2","tag-mn283"],"yoast_head":"\nNota Ass Gesti\u00f3 de Persones 05-2025. L\u2019assertivitat, clau per als mediadors - Col-legi de Mediadors d'Assegurances de Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elcol-legi.org\/w\/nota-ass-gestio-de-persones-05-2025\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nota Ass Gesti\u00f3 de Persones 05-2025. L\u2019assertivitat, clau per als mediadors - Col-legi de Mediadors d'Assegurances de Barcelona\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column width=”3\/4″][vc_column_text css=””] L\u2019assertivitat, clau per als mediadors [\/vc_column_text][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text css=””]\u00c9s una habilitat molt important per al creixement personal i professional[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1759247180748{margin-bottom: 20px !important;}”]El poder de l\u2019assertivitat L\u2019assertivitat \u00e9s la capacitat d\u2019expressar les nostres idees, necessitats i emocions de manera clara, respectuosa i efectiva, sense caure en l\u2019agressivitat ni en\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.elcol-legi.org\/w\/nota-ass-gestio-de-persones-05-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Col-legi de Mediadors d'Assegurances de Barcelona\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-29T14:44:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-01T15:19:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.elcol-legi.org\/w\/wp-content\/uploads\/2025\/09\/asertivitat-kevin-gonzalez-NXNaE9lu6w-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"elcol-legi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"elcol-legi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/nota-ass-gestio-de-persones-05-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/nota-ass-gestio-de-persones-05-2025\\\/\"},\"author\":{\"name\":\"elcol-legi\",\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/#\\\/schema\\\/person\\\/3343cfd033c3a8d7e0c36456d010b6f1\"},\"headline\":\"Nota Ass Gesti\u00f3 de Persones 05-2025. 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L\u2019assertivitat, clau per als mediadors - Col-legi de Mediadors d'Assegurances de Barcelona","og_description":"[vc_row][vc_column width=”3\/4″][vc_column_text css=””] L\u2019assertivitat, clau per als mediadors [\/vc_column_text][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text css=””]\u00c9s una habilitat molt important per al creixement personal i professional[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1759247180748{margin-bottom: 20px !important;}”]El poder de l\u2019assertivitat L\u2019assertivitat \u00e9s la capacitat d\u2019expressar les nostres idees, necessitats i emocions de manera clara, respectuosa i efectiva, sense caure en l\u2019agressivitat ni en","og_url":"https:\/\/www.elcol-legi.org\/w\/nota-ass-gestio-de-persones-05-2025\/","og_site_name":"Col-legi de Mediadors d'Assegurances de Barcelona","article_published_time":"2025-09-29T14:44:55+00:00","article_modified_time":"2025-10-01T15:19:40+00:00","og_image":[{"width":2560,"height":1709,"url":"https:\/\/www.elcol-legi.org\/w\/wp-content\/uploads\/2025\/09\/asertivitat-kevin-gonzalez-NXNaE9lu6w-unsplash-scaled.jpg","type":"image\/jpeg"}],"author":"elcol-legi","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"elcol-legi","Temps estimat de lectura":"4 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.elcol-legi.org\/w\/nota-ass-gestio-de-persones-05-2025\/#article","isPartOf":{"@id":"https:\/\/www.elcol-legi.org\/w\/nota-ass-gestio-de-persones-05-2025\/"},"author":{"name":"elcol-legi","@id":"https:\/\/www.elcol-legi.org\/w\/#\/schema\/person\/3343cfd033c3a8d7e0c36456d010b6f1"},"headline":"Nota Ass Gesti\u00f3 de Persones 05-2025. 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