{"id":24794,"date":"2025-09-17T12:47:53","date_gmt":"2025-09-17T10:47:53","guid":{"rendered":"https:\/\/www.elcol-legi.org\/w\/?p=24794"},"modified":"2025-09-17T12:59:09","modified_gmt":"2025-09-17T10:59:09","slug":"la-tornada-a-lescola-com-preparar-la-corredoria-per-al-2026","status":"publish","type":"post","link":"https:\/\/www.elcol-legi.org\/w\/la-tornada-a-lescola-com-preparar-la-corredoria-per-al-2026\/","title":{"rendered":"La tornada a l\u2019escola: com preparar la corredoria per al 2026"},"content":{"rendered":"

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La tornada a l\u2019escola: com preparar la corredoria per al 2026<\/h2>\n

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A l\u2019\u00faltim trimestre cal fer els deures per iniciar el proper any “a tot gas”<\/em><\/p>\n

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La tornada a l\u2019escola significa per a les corredories i ag\u00e8ncies afrontar dos reptes dif\u00edcils: tancar l\u2019any positivament i arribar a final d\u2019any amb els deures fets per comen\u00e7ar el nou exercici sense motxilles del passat. Per aix\u00f2 cal repassar tots els aspectes que incideixen en el desenvolupament de l\u2019empresa i solucionar o completar aquells que no s\u00f3n correctes. A continuaci\u00f3 analitzem els principals reptes i expliquem com el Col\u00b7legi us pot ajudar a preparar adequadament el 2026.<\/p>\n

    \n
  1. Digitalitzaci\u00f3: l\u2019era de la IA i de l\u2019automatitzaci\u00f3 al servei del mediador.
    \n<\/strong>CRM intel\u00b7ligent amb segmentaci\u00f3 predictiva.
    \nIA per a vendes: propostes personalitzades en segons.
    \nAutomatitzaci\u00f3 de processos: conciliaci\u00f3 de primes, informes regulatoris, avisos a clients.
    \nCiberseguretat com a prioritat: doble autenticaci\u00f3, xifratge i plans de conting\u00e8ncia.<\/li>\n
  2. Estrat\u00e8gia comercial i experi\u00e8ncia de client<\/strong>
    \nNous h\u00e0bits: clients acostumats a experi\u00e8ncies r\u00e0pides i comparatives en l\u00ednia.
    \nValor diferencial: assessorament hum\u00e0 davant de plataformes autom\u00e0tiques.
    \nMesura de satisfacci\u00f3 (NPS, enquestes breus).
    \nProgrames de fidelitzaci\u00f3: beneficis per antiguitat, clubs de clients.
    \nServeis afegits: apps de gesti\u00f3 de p\u00f2lisses, consultes r\u00e0pides per videotrucada.<\/li>\n
  3. M\u00e0rqueting i comunicaci\u00f3: la nova frontera de la mediaci\u00f3
    \n<\/strong>El client del 2026 no busca nom\u00e9s preu, busca confian\u00e7a, proximitat i propostes clares.
    \nM\u00e0rqueting de continguts: articles, v\u00eddeos i p\u00f2dcasts que eduquin i generin autoritat.
    \nPosicionament digital: SEO local, campanyes a xarxes socials, Google Business.
    \nComunicaci\u00f3 omnicanal: WhatsApp Business, newsletters segmentades, webinars.
    \nMarca personal: el mediador com a assessor visible i expert.
    \nTip 2026:<\/em> <\/strong>cada p\u00f2lissa \u00e9s tamb\u00e9 una oportunitat de comunicaci\u00f3; documenta el proc\u00e9s i ofereix valor afegit en cada interacci\u00f3.<\/li>\n
  4. Formaci\u00f3 i talent: el capital invisible
    \n<\/strong>Pla anual de reciclatge normatiu i digital.
    \nFormaci\u00f3 en habilitats toves: comunicaci\u00f3, negociaci\u00f3, empatia.
    \nEntrenament en IA i eines digitals.
    \nEstrat\u00e8gia per atreure talent jove al sector.<\/li>\n
  5. Reestructuraci\u00f3 i futur empresarial
    \n<\/strong>Consolidaci\u00f3 del sector: fusions i adquisicions en augment.
    \nPlanificaci\u00f3 fiscal i societ\u00e0ria: holding, successions, continu\u00eftat del negoci.
    \nValoraci\u00f3 integral de la corredoria: m\u00e9s enll\u00e0 de la cartera, inclou equip, processos, branding i tecnologia.<\/li>\n
  6. Entorn regulador: m\u00e9s exigent i m\u00e9s t\u00e8cnic
    \n<\/strong>Llei Antifrau i Veri*factu: obligatori per a facturaci\u00f3 inferior a 6 milions.
    \nSupervisi\u00f3 refor\u00e7ada en PREBLAC, protecci\u00f3 de dades i transpar\u00e8ncia en honoraris.
    \nNoves exig\u00e8ncies d\u2019ESG (sostenibilitat): informaci\u00f3 clara sobre impacte social i ambiental en p\u00f2lisses i carteres.<\/li>\n<\/ol>\n

    Checklist r\u00e0pid:<\/strong><\/em><\/p>\n

      \n
    • Llibres-registre actualitzats.<\/li>\n
    • Comptes separades per a la gesti\u00f3 de fons.<\/li>\n
    • Servei d\u2019Atenci\u00f3 al Client i canal de den\u00fancies operatiu.<\/li>\n
    • Web adaptada a LSSI, cookies i accessibilitat digital.<\/li>\n
    • Declaraci\u00f3 de sostenibilitat i bones pr\u00e0ctiques (nou el 2026).<\/li>\n<\/ul>\n

      El 2026 no ser\u00e0 un any per sobreviure, sin\u00f3 per professionalitzar, comunicar i diferenciar-se. El mediador que combini compliment normatiu, m\u00e0rqueting intel\u00b7ligent, digitalitzaci\u00f3 real i tracte hum\u00e0 ser\u00e0 el que guanyi la confian\u00e7a del client i el que marcar\u00e0 el futur del sector.<\/p>\n

      [\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/4″][stm_spacing lg_spacing=”50″ md_spacing=”50″ sm_spacing=”50″ xs_spacing=”50″][vc_column_text]<\/p>\n

      \u00daltimes not\u00edcies<\/h2>\n

      [\/vc_column_text][stm_news loop=”size:4|order_by:date|order:DESC|post_type:post|categories:8″ posts_per_row=”2″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

      [vc_row][vc_column width=”3\/4″][vc_column_text css=””] La tornada a l\u2019escola: com preparar la corredoria per al 2026 [\/vc_column_text][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text css=””] A l\u2019\u00faltim trimestre cal fer els deures per iniciar el proper any “a tot gas” [\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1758106689830{margin-bottom: 20px !important;}”] La tornada a l\u2019escola significa per a les corredories i ag\u00e8ncies afrontar dos reptes<\/p>\n","protected":false},"author":4,"featured_media":24795,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[160,1868,2086],"class_list":["post-24794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-mediarionews","tag-mn-2","tag-mn282"],"yoast_head":"\nLa tornada a l\u2019escola: com preparar la corredoria per al 2026 - 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