{"id":26210,"date":"2026-01-13T09:22:02","date_gmt":"2026-01-13T07:22:02","guid":{"rendered":"https:\/\/www.elcol-legi.org\/w\/?p=26210"},"modified":"2026-01-13T09:22:02","modified_gmt":"2026-01-13T07:22:02","slug":"entrevista-avanza-prevision","status":"publish","type":"post","link":"https:\/\/www.elcol-legi.org\/w\/entrevista-avanza-prevision\/","title":{"rendered":"Entrevista Avanza Previsi\u00f3n"},"content":{"rendered":"

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\u201cL\u2019empatia continuar\u00e0 sent el cor de l\u2019asseguran\u00e7a\u201d<\/b><\/h2>\n

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Mar\u00eda S\u00e1nchez Vidal, directora de Relacions Institucionals i Desenvolupament de Negoci d\u2019Avanza Previsi\u00f3n<\/em><\/p>\n

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Avanza Previsi\u00f3n ha treballat per aconseguir modernitzar un ram tan tradicional com el de l\u2019estalvi. Quina ha estat la clau d\u2019aquesta transformaci\u00f3 sense perdre\u2019n l\u2019ess\u00e8ncia?<\/b><\/b><\/p>\n

La clau ha estat oferir productes senzills, transparents i amb tipus d\u2019inter\u00e8s garantit, combinant la seguretat del tradicional amb una gesti\u00f3 moderna i propera. En un entorn en qu\u00e8 molts estalviadors busquen certeses, hem apostat per f\u00f3rmules que aportin rendibilitat coneguda des de l\u2019inici, sense complexitats ni riscos innecessaris.<\/p>\n

Aquesta estrat\u00e8gia ens ha perm\u00e8s modernitzar el ram de l\u2019estalvi sense perdre la nostra ess\u00e8ncia: confian\u00e7a, prud\u00e8ncia i orientaci\u00f3 al mitj\u00e0 i llarg termini. A Avanza Previsi\u00f3n entenem que innovar no sempre significa fer coses noves, sin\u00f3 fer all\u00f2 de sempre d\u2019una manera m\u00e9s clara, accessible i adaptada al client d\u2019avui.<\/p>\n

Vivim en una era tecnol\u00f2gica. Com pot la digitalitzaci\u00f3 millorar la relaci\u00f3 amb les fam\u00edlies en q\u00fcestions tan sensibles com l\u2019economia familiar?<\/b><\/b><\/p>\n

La digitalitzaci\u00f3 no substitueix la relaci\u00f3 humana, la refor\u00e7a permetent-nos estar m\u00e9s a prop i ser m\u00e9s \u00e0gils. A Avanza Previsi\u00f3n hem incorporat eines que faciliten la contractaci\u00f3 i el seguiment de l\u2019estalvi, per\u00f2 tamb\u00e9 cuidem la pedagogia financera, ajudant les fam\u00edlies a comprendre millor les seves decisions econ\u00f2miques. La tecnologia \u00e9s el mitj\u00e0; la confian\u00e7a continua sent la finalitat.<\/p>\n

L\u2019asseguran\u00e7a, per la seva ess\u00e8ncia, \u00e9s abans que res humana. Quin lloc ocupa l\u2019empatia en un futur dominat per la intel\u00b7lig\u00e8ncia artificial?<\/b><\/b><\/p>\n

L\u2019empatia continuar\u00e0 sent el cor de l\u2019asseguran\u00e7a. La intel\u00b7lig\u00e8ncia artificial ens ajuda a analitzar dades, anticipar necessitats o personalitzar serveis, per\u00f2 el que realment genera confian\u00e7a \u00e9s sentir-se compr\u00e8s i acompanyat. En un futur cada vegada m\u00e9s tecnol\u00f2gic, la difer\u00e8ncia la marcaran les companyies capaces de mantenir la proximitat, especialment en els moments clau de la vida de les persones.<\/p>\n

Les noves generacions perceben la previsi\u00f3 d\u2019una manera diferent. Com est\u00e0 adaptant Avanza la seva comunicaci\u00f3 i els seus productes a aquest nou p\u00fablic?<\/b><\/b><\/p>\n

Estem fent un esfor\u00e7 per parlar el seu mateix llenguatge. Les generacions joves busquen flexibilitat, transpar\u00e8ncia i prop\u00f2sit; per aix\u00f2 estem adaptant tant els productes \u2014m\u00e9s modulars, digitals i sostenibles\u2014 com la manera de comunicar-los, amb un to m\u00e9s proper, visual i \u00fatil. A m\u00e9s, impulsem col\u00b7laboracions amb col\u00b7legis professionals i universitats, apropant la cultura de l\u2019estalvi des d\u2019etapes primerenques i connectant la previsi\u00f3 amb els seus projectes de vida.<\/p>\n

La tecnologia permet automatitzar processos, per\u00f2 no emocions. On \u00e9s l\u2019equilibri entre efici\u00e8ncia i sensibilitat?<\/b><\/b><\/p>\n

L\u2019equilibri \u00e9s utilitzar la tecnologia per alliberar temps a les persones. Automatitzar processos ens permet ser m\u00e9s eficients i reduir la c\u00e0rrega administrativa, de manera que els nostres equips puguin centrar-se en all\u00f2 que realment importa: acompanyar i assessorar. A Avanza apostem per una digitalitzaci\u00f3 que no deshumanitza, sin\u00f3 que potencia la proximitat i la qualitat del servei.<\/p>\n

En els darrers anys, Avanza ha refor\u00e7at la seva relaci\u00f3 amb la mediaci\u00f3 professional. Quin valor aporta el mediador en aquest tipus d\u2019assegurances i com es pot potenciar el seu paper amb eines digitals?<\/b><\/b><\/p>\n

La mediaci\u00f3 juga un paper essencial en la nostra estrat\u00e8gia de creixement. S\u00f3n qui millor coneixen les necessitats reals de cada client i qui transmeten els valors que ens defineixen: confian\u00e7a, proximitat i transpar\u00e8ncia.<\/p>\n

En el ram de vida i estalvi, l\u2019assessorament professional \u00e9s clau. La tecnologia \u00e9s un gran aliat: ens ajuda a ser m\u00e9s eficients, per\u00f2 sobretot a potenciar el valor hum\u00e0 que aporta el mediador en cada conversa amb el client.<\/p>\n

El sector assegurador afronta canvis socials, demogr\u00e0fics i econ\u00f2mics. Quines tend\u00e8ncies creu que marcaran el futur del sector en els pr\u00f2xims anys?<\/b><\/b><\/p>\n

Veiem tres grans eixos. En primer lloc, la longevitat, que obligar\u00e0 a repensar l\u2019estalvi i la protecci\u00f3 al llarg de tota la vida. En segon lloc, la sostenibilitat, entesa no nom\u00e9s des de la inversi\u00f3 responsable, sin\u00f3 tamb\u00e9 des del comprom\u00eds social i la transpar\u00e8ncia. I finalment, la personalitzaci\u00f3, gr\u00e0cies a les dades i la tecnologia, que permetr\u00e0 dissenyar solucions realment adaptades a cada perfil.<\/p>\n

En definitiva, un sector m\u00e9s proper, digital i conscient.<\/p>\n

En un context d\u2019incertesa econ\u00f2mica global, com es pot mantenir la confian\u00e7a del client en un producte de llarg termini?<\/b><\/b><\/p>\n

La confian\u00e7a, fins i tot en entorns incerts, es construeix amb una gesti\u00f3 professional centrada en el client. Aix\u00f2 implica diagn\u00f2stic i recomanaci\u00f3 personalitzats segons objectius i horitz\u00f3 temporal; productes simples i transparents amb costos clars; informaci\u00f3 proactiva i peri\u00f2dica sobre l\u2019evoluci\u00f3; i acompanyament expert i accessible \u2014mediaci\u00f3 i equip intern\u2014 en els moments clau. En resum: claredat, coher\u00e8ncia i proximitat per al llarg termini.<\/p>\n

El futur de l\u2019asseguran\u00e7a passa per la personalitzaci\u00f3. Quin paper jugaran les dades i la intel\u00b7lig\u00e8ncia artificial en dissenyar cobertures m\u00e9s ajustades a cada persona?<\/b><\/b><\/p>\n

Les dades i la intel\u00b7lig\u00e8ncia artificial seran clau per entendre millor cada client i anticipar-ne les necessitats, sempre amb un \u00fas \u00e8tic i responsable. Permetran oferir solucions m\u00e9s precises, recomanacions personalitzades i una gesti\u00f3 m\u00e9s eficient del risc.<\/p>\n

En clau de futur. Quines s\u00f3n les l\u00ednies mestres de l\u2019estrat\u00e8gia d\u2019Avanza Previsi\u00f3n per als pr\u00f2xims anys?<\/b><\/b><\/p>\n

La nostra estrat\u00e8gia parteix de l\u2019adaptaci\u00f3 cont\u00ednua i s\u2019articula en tres eixos que avancen de manera coordinada. En creixement sostenible, consolidem el lideratge en estalvi amb productes rendibles, senzills i transparents, alhora que ampliem el portafolis per a diferents perfils i horitzons; en paral\u00b7lel, impulsem Vida Risc amb propostes flexibles, subscripci\u00f3 \u00e0gil i preus competitius per guanyar capil\u00b7laritat i refor\u00e7ar la protecci\u00f3 familiar.<\/p>\n

En transformaci\u00f3 digital, posem la tecnologia al servei del client i de la mediaci\u00f3 per simplificar processos, millorar l\u2019experi\u00e8ncia i prendre decisions basades en dades sense perdre la proximitat.<\/p>\n

I en comprom\u00eds amb els assegurats, consolidem un govern transparent i responsable, amb focus en sostenibilitat i inclusi\u00f3, mesurant l\u2019impacte a trav\u00e9s de la satisfacci\u00f3 i la persist\u00e8ncia.<\/p>\n

Tot plegat amb un objectiu clar: ser l\u2019entitat de refer\u00e8ncia en protecci\u00f3, estalvi i inversi\u00f3.<\/p>\n

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\u00daltimes not\u00edcies<\/h2>\n

[\/vc_column_text][stm_news loop=”size:4|order_by:date|order:DESC|post_type:post|categories:8″ posts_per_row=”2″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column width=”3\/4″][vc_column_text css=””] \u201cL\u2019empatia continuar\u00e0 sent el cor de l\u2019asseguran\u00e7a\u201d [\/vc_column_text][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text css=””] Mar\u00eda S\u00e1nchez Vidal, directora de Relacions Institucionals i Desenvolupament de Negoci d\u2019Avanza Previsi\u00f3n [\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1768288817335{margin-bottom: 20px !important;}”] Avanza Previsi\u00f3n ha treballat per aconseguir modernitzar un ram tan tradicional com el de l\u2019estalvi. Quina ha estat la clau<\/p>\n","protected":false},"author":562,"featured_media":26211,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[2136,2135,1868,2134],"class_list":["post-26210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-mediario-news-290","tag-mednews290","tag-mn-2","tag-mn290"],"yoast_head":"\nEntrevista Avanza Previsi\u00f3n - Col-legi de Mediadors d'Assegurances de Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elcol-legi.org\/w\/entrevista-avanza-prevision\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entrevista Avanza Previsi\u00f3n - Col-legi de Mediadors d'Assegurances de Barcelona\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column width=”3\/4″][vc_column_text css=””] \u201cL\u2019empatia continuar\u00e0 sent el cor de l\u2019asseguran\u00e7a\u201d [\/vc_column_text][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text css=””] Mar\u00eda S\u00e1nchez Vidal, directora de Relacions Institucionals i Desenvolupament de Negoci d\u2019Avanza Previsi\u00f3n [\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1768288817335{margin-bottom: 20px !important;}”] Avanza Previsi\u00f3n ha treballat per aconseguir modernitzar un ram tan tradicional com el de l\u2019estalvi. 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