{"id":26305,"date":"2026-01-19T12:50:14","date_gmt":"2026-01-19T10:50:14","guid":{"rendered":"https:\/\/www.elcol-legi.org\/w\/?p=26305"},"modified":"2026-01-19T12:50:14","modified_gmt":"2026-01-19T10:50:14","slug":"els-agents-volen-mes-autonomia","status":"publish","type":"post","link":"https:\/\/www.elcol-legi.org\/w\/els-agents-volen-mes-autonomia\/","title":{"rendered":"Els agents volen m\u00e9s autonomia"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;3\/4&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 class=\"p1\">Els agents volen m\u00e9s autonomia en la gesti\u00f3<\/h2>\n<p>[\/vc_column_text][stm_spacing lg_spacing=&#8221;6&#8243; md_spacing=&#8221;6&#8243; sm_spacing=&#8221;6&#8243; xs_spacing=&#8221;6&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p class=\"p1\"><em>M\u00e9s de la meitat dels professionals aproven les eines digitals de les companyies, per\u00f2 creuen que limiten la seva autonomia de gesti\u00f3<\/em><\/p>\n<p>[\/vc_column_text][vc_single_image source=&#8221;featured_image&#8221; img_size=&#8221;850&#215;350&#8243;][vc_column_text css=&#8221;.vc_custom_1768819800666{margin-bottom: 20px !important;}&#8221;]<\/p>\n<div class=\"relative basis-auto flex-col -mb-(--composer-overlap-px) [--composer-overlap-px:28px] grow flex\">\n<div class=\"flex flex-col text-sm pb-25\">\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-WEB:dee8ad51-857b-4561-a229-9bd5da6a3aa2-2\" data-testid=\"conversation-turn-6\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"a36cd581-ccc3-4ea4-a8ed-24921449159d\" data-message-model-slug=\"gpt-5-2\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<p data-start=\"218\" data-end=\"758\">Els agents i corredors d\u2019assegurances reconeixen els aven\u00e7os digitals impulsats per les asseguradores. Tanmateix, consideren que les eines actuals encara no els permeten treballar amb l\u2019autonomia necess\u00e0ria per guanyar efici\u00e8ncia i productivitat. Aquesta \u00e9s una de les principals conclusions de l\u2019estudi <em data-start=\"522\" data-end=\"598\">\u201cProcessos i \u00fas d\u2019eines digitals en el col\u00b7lectiu d\u2019agents d\u2019assegurances\u201d<\/em>, elaborat pel Consell General de Mediadors d\u2019Assegurances juntament amb Accenture, amb la participaci\u00f3 de prop de 800 agents que col\u00b7laboren amb 26 companyies.<\/p>\n<p data-start=\"760\" data-end=\"1052\">La recerca, basada en 37 preguntes organitzades en vuit \u00e0mbits \u2014des de la relaci\u00f3 amb el client en preventa, venda i postvenda, fins a formaci\u00f3, comunicaci\u00f3, plans de successi\u00f3 o \u00fas d\u2019intel\u00b7lig\u00e8ncia artificial\u2014, ofereix una radiografia detallada del grau de digitalitzaci\u00f3 del canal agencial.<\/p>\n<h3 data-start=\"1054\" data-end=\"1111\">Eines que cobreixen necessitats\u2026 per\u00f2 no expectatives<\/h3>\n<p data-start=\"1113\" data-end=\"1389\">De mitjana, els agents puntuen les eines digitals amb un 3,4 sobre 5. L\u2019estudi indica que aquestes solucions cobreixen aproximadament el 76% de les necessitats funcionals, per\u00f2 nom\u00e9s un 33% de les funcionalitats disponibles compleixen plenament les expectatives professionals.<\/p>\n<p data-start=\"1391\" data-end=\"1750\">Una de les dades m\u00e9s reveladores \u00e9s que m\u00e9s de la meitat dels agents no pot completar per si sol els processos de preventa i postvenda, i encara dep\u00e8n de la intervenci\u00f3 directa de l\u2019asseguradora. Tot i que tres de cada quatre reconeixen inversions recents en tecnologia i processos, nom\u00e9s un 24% percep que s\u2019hagin desenvolupat solucions realment innovadores.<\/p>\n<p data-start=\"1752\" data-end=\"2027\">Durant la presentaci\u00f3 de l\u2019informe, el president del Consell General, Javier Barber\u00e1, va resumir el repte:<br data-start=\"1858\" data-end=\"1861\" \/><em data-start=\"1861\" data-end=\"2027\">\u201cEl model agencial funciona, per\u00f2 necessita evolucionar per respondre millor a les necessitats reals de l\u2019agent, refor\u00e7ant la seva autonomia i capacitat operativa.\u201d<\/em><\/p>\n<h3 data-start=\"2029\" data-end=\"2075\">Preventa i postvenda, els punts m\u00e9s febles<\/h3>\n<p data-start=\"2077\" data-end=\"2406\">La venda i la subscripci\u00f3 obtenen una valoraci\u00f3 mitjana de 3,5 sobre 5, mentre que la postvenda arriba a 3,4 i la preventa a 3,3, essent aquest darrer l\u2019\u00e0mbit pitjor valorat. Les principals cr\u00edtiques se centren en la baixa assignaci\u00f3 d\u2019oportunitats comercials i en la manca d\u2019integraci\u00f3 amb tarificadors i sistemes de cotitzaci\u00f3.<\/p>\n<p data-start=\"2408\" data-end=\"2760\">Pel que fa a l\u2019organitzaci\u00f3 del treball, la cobertura funcional arriba al 78% i la puntuaci\u00f3 mitjana \u00e9s de 3,5. No obstant aix\u00f2, nom\u00e9s un ter\u00e7 dels agents considera que les eines s\u00f3n plenament satisfact\u00f2ries. Les principals mancances apareixen en la planificaci\u00f3 autom\u00e0tica de tasques, la prioritzaci\u00f3 de clients i la gesti\u00f3 segons urg\u00e8ncia o ubicaci\u00f3.<\/p>\n<p data-start=\"2762\" data-end=\"2858\">Malgrat tot, el nivell de satisfacci\u00f3 global amb la relaci\u00f3 amb les asseguradores arriba al 87%.<\/p>\n<h3 data-start=\"2860\" data-end=\"2914\">Intel\u00b7lig\u00e8ncia artificial: oportunitat i prud\u00e8ncia<\/h3>\n<p data-start=\"2916\" data-end=\"3170\">L\u2019informe tamb\u00e9 analitza l\u2019impacte de la intel\u00b7lig\u00e8ncia artificial en l\u2019activitat di\u00e0ria. Accenture destaca que la IA \u2014i especialment la IA generativa\u2014 t\u00e9 potencial per automatitzar tasques de baix valor i alliberar temps per a l\u2019assessorament al client.<\/p>\n<p data-start=\"3172\" data-end=\"3418\">Actualment, la meitat dels agents ja percep valor de la IA en tasques de suport a l\u2019assessorament i la generaci\u00f3 de continguts, mentre que l\u2019altra meitat mant\u00e9 reserves i encara no confia plenament en els resultats que ofereix aquesta tecnologia.<\/p>\n<h3 data-start=\"3420\" data-end=\"3477\">Formaci\u00f3 i relleu generacional, assignatures pendents<\/h3>\n<p data-start=\"3479\" data-end=\"3719\">La formaci\u00f3 i el desenvolupament professional obtenen una puntuaci\u00f3 de 2,14 sobre 3, amb difer\u00e8ncies notables entre companyies. Els agents demanen programes m\u00e9s enfocats en compet\u00e8ncies digitals, gesti\u00f3 de dades i intel\u00b7lig\u00e8ncia artificial.<\/p>\n<p data-start=\"3721\" data-end=\"4084\">Quant al relleu generacional, nom\u00e9s el 56% coneix el pla de successi\u00f3 de la seva asseguradora i amb prou feines un de cada quatre es declara satisfet amb les mesures existents. Per a Barber\u00e1, aquestes dades evidencien <em data-start=\"3939\" data-end=\"4083\">\u201cl\u2019oportunitat d\u2019impulsar estrat\u00e8gies que facilitin la continu\u00eftat de les carteres i reforcin l\u2019estabilitat del canal a mitj\u00e0 i llarg termini\u201d<\/em>.<\/p>\n<h3 data-start=\"4086\" data-end=\"4136\">Un canal que aprova, per\u00f2 amb marge de millora<\/h3>\n<p data-start=\"4138\" data-end=\"4478\">L\u2019estudi conclou que la digitalitzaci\u00f3 del canal agencial progressa i obt\u00e9 un aprovat general, per\u00f2 encara no arriba a tot el seu potencial. L\u2019autonomia operativa de l\u2019agent continua limitada, l\u2019adaptaci\u00f3 de les eines a perfils professionals diversos \u00e9s insuficient i la integraci\u00f3 escalada de la IA ser\u00e0 clau en la transformaci\u00f3 del model.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/4&#8243;][stm_spacing lg_spacing=&#8221;50&#8243; md_spacing=&#8221;50&#8243; sm_spacing=&#8221;50&#8243; xs_spacing=&#8221;50&#8243;][vc_column_text]<\/p>\n<h2>\u00daltimes not\u00edcies<\/h2>\n<p>[\/vc_column_text][stm_news loop=&#8221;size:4|order_by:date|order:DESC|post_type:post|categories:8&#8243; posts_per_row=&#8221;2&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;3\/4&#8243;][vc_column_text css=&#8221;&#8221;] Els agents volen m\u00e9s autonomia en la gesti\u00f3 [\/vc_column_text][stm_spacing lg_spacing=&#8221;6&#8243; md_spacing=&#8221;6&#8243; sm_spacing=&#8221;6&#8243; xs_spacing=&#8221;6&#8243;][vc_column_text css=&#8221;&#8221;] M\u00e9s de la meitat dels professionals aproven les eines digitals de les companyies, per\u00f2 creuen que limiten la seva autonomia de gesti\u00f3 [\/vc_column_text][vc_single_image source=&#8221;featured_image&#8221; img_size=&#8221;850&#215;350&#8243;][vc_column_text css=&#8221;.vc_custom_1768819800666{margin-bottom: 20px !important;}&#8221;] Els agents i corredors d\u2019assegurances reconeixen els aven\u00e7os digitals impulsats<\/p>\n","protected":false},"author":562,"featured_media":26306,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[2127,1868,2134],"class_list":["post-26305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-mednews","tag-mn-2","tag-mn290"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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