{"id":26526,"date":"2026-02-04T15:53:17","date_gmt":"2026-02-04T13:53:17","guid":{"rendered":"https:\/\/www.elcol-legi.org\/w\/?p=26526"},"modified":"2026-02-05T17:51:25","modified_gmt":"2026-02-05T15:51:25","slug":"laposta-de-cleverea-per-el-mediador","status":"publish","type":"post","link":"https:\/\/www.elcol-legi.org\/w\/laposta-de-cleverea-per-el-mediador\/","title":{"rendered":"L’aposta de Cleverea per el mediador"},"content":{"rendered":"

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Cleverea aposta per una experi\u00e8ncia de client transparent i senzilla<\/b><\/h2>\n

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La companyia tecnol\u00f2gica reitera que \u00abla nostra alian\u00e7a amb els mediadors \u00e9s estrat\u00e8gica\u00bb<\/i><\/i><\/p>\n

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L\u2019Hub Espai CMAB \u00e9s el marc en qu\u00e8 el Col\u00b7legi de Mediadors d\u2019Assegurances de Barcelona i la companyia Cleverea van establir una alian\u00e7a estrat\u00e8gica de col\u00b7laboraci\u00f3 amb l\u2019objectiu d\u2019\u00abajudar a millorar el dia a dia de corredors i assegurats\u00bb, en paraules de Xavier Bosch, CEO de Cleverea. Es tracta d\u2019una companyia jove (nascuda el 2019) i basada en la tecnologia, que ofereix una soluci\u00f3 integrada de serveis (assegurances, llum, aigua, gas\u2026) i que posa en valor el paper dels mediadors en la seva estrat\u00e8gia de futur.<\/p>\n

Bosch explica quin va ser el prop\u00f2sit inicial en crear la companyia: \u00abQuan vam llan\u00e7ar Cleverea el 2019 vam identificar una oportunitat clara: les condicions de les assegurances eren complexes, els productes molt r\u00edgids i la contractaci\u00f3 lenta i anal\u00f2gica. Nosaltres vam voler oferir just el contrari: assegurances senzilles, molt flexibles, amb una contractaci\u00f3 r\u00e0pida i digital, i amb una experi\u00e8ncia d\u2019usuari transparent i senzilla\u00bb.<\/p>\n

L\u2019aposta per la innovaci\u00f3 va ser clara des del primer moment. \u00abVam decidir introduir models de pagament mensuals, sense perman\u00e8ncia, i amb una \u00e0rea de client que permet l\u2019autoservei de principi a fi. Un model molt atractiu per a les generacions m\u00e9s joves, per\u00f2 poc habitual en el sector en aquell moment (i encara avui)\u00bb.<\/p>\n

La voluntat d\u2019innovar ha acompanyat Cleverea al llarg de la seva curta traject\u00f2ria. \u00abEn el nostre primer producte, les assegurances de viatge, ens vam centrar en all\u00f2 que m\u00e9s molesta als viatgers: els retards de vols i les p\u00e8rdues d\u2019equipatge. Vam dissenyar un producte que no existia. Segu\u00cdem el teu vol en temps real i, si detect\u00e0vem un retard de tan sols 15 minuts, t\u2019indemnitz\u00e0vem al moment. Sovint detect\u00e0vem que es produiria un retard abans que els mateixos clients\u00bb.<\/p>\n

Una altra aposta clara ha estat la de la mediaci\u00f3. Xavier Bosch \u00e9s contundent en aquest aspecte: \u00abA Cleverea concebem la nostra relaci\u00f3 amb els mediadors com una aut\u00e8ntica alian\u00e7a estrat\u00e8gica. Una col\u00b7laboraci\u00f3 duradora basada en la confian\u00e7a m\u00fatua i el valor compartit. Per aix\u00f2, posem a la seva disposici\u00f3 eines digitals que els permeten ser m\u00e9s eficients i \u00e0gils en el seu dia a dia: des de plataformes de gesti\u00f3 i seguiment de p\u00f2lisses fins a solucions que automatitzen processos repetitius, perqu\u00e8 es puguin centrar en all\u00f2 que millor saben fer: assessorar i acompanyar el client\u00bb.<\/p>\n

El CEO de Cleverea afegeix que \u00abel nostre objectiu \u00e9s ser el seu soci, un partner que els ajudi a mantenir-se competitius i rellevants en un entorn en plena transformaci\u00f3. Per a nosaltres, els mediadors no s\u00f3n simplement un canal de distribuci\u00f3 m\u00e9s: s\u00f3n una palanca fonamental en la nostra estrat\u00e8gia de creixement, clau per escalar amb sentit i continuar oferint una experi\u00e8ncia humana, personalitzada i d\u2019alt valor afegit\u00bb.<\/p>\n

I refor\u00e7a els seus arguments assenyalant que \u00abaquest canal ja t\u00e9 un pes molt rellevant en la nostra distribuci\u00f3, i no fa m\u00e9s que cr\u00e9ixer. Creiem en el valor de la mediaci\u00f3 per als consumidors finals, i fem tot el possible per ajudar a millorar el dia a dia de corredors i assegurats\u00bb.<\/p>\n

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\u00daltimes not\u00edcies<\/h2>\n

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T\u00edtol<\/h2>\n

[\/vc_column_text][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text]Subt\u00edtol<\/em>[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1620829495111{margin-bottom: 20px !important;}”]Text[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/4″][stm_spacing lg_spacing=”50″ md_spacing=”50″ sm_spacing=”50″ xs_spacing=”50″][vc_column_text]<\/p>\n

\u00daltimes not\u00edcies<\/h2>\n

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[vc_row][vc_column width=”3\/4″][vc_column_text css=””] Cleverea aposta per una experi\u00e8ncia de client transparent i senzilla [\/vc_column_text][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text css=””] La companyia tecnol\u00f2gica reitera que \u00abla nostra alian\u00e7a amb els mediadors \u00e9s estrat\u00e8gica\u00bb [\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1770212620963{margin-bottom: 20px !important;}”] L\u2019Hub Espai CMAB \u00e9s el marc en qu\u00e8 el Col\u00b7legi de Mediadors d\u2019Assegurances de Barcelona i la<\/p>\n","protected":false},"author":562,"featured_media":26527,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[2127,2146],"class_list":["post-26526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-mednews","tag-mn-mn291"],"yoast_head":"\nL'aposta de Cleverea per el mediador - Col-legi de Mediadors d'Assegurances de Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elcol-legi.org\/w\/laposta-de-cleverea-per-el-mediador\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'aposta de Cleverea per el mediador - Col-legi de Mediadors d'Assegurances de Barcelona\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column width=”3\/4″][vc_column_text css=””] Cleverea aposta per una experi\u00e8ncia de client transparent i senzilla [\/vc_column_text][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text css=””] La companyia tecnol\u00f2gica reitera que \u00abla nostra alian\u00e7a amb els mediadors \u00e9s estrat\u00e8gica\u00bb [\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1770212620963{margin-bottom: 20px !important;}”] L\u2019Hub Espai CMAB \u00e9s el marc en qu\u00e8 el Col\u00b7legi de Mediadors d\u2019Assegurances de Barcelona i la\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.elcol-legi.org\/w\/laposta-de-cleverea-per-el-mediador\/\" \/>\n<meta property=\"og:site_name\" content=\"Col-legi de Mediadors d'Assegurances de Barcelona\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-04T13:53:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-05T15:51:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.elcol-legi.org\/w\/wp-content\/uploads\/2026\/02\/foto-firma-cleverea-XBOSCH-scaled-e1770213177674.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1067\" \/>\n\t<meta property=\"og:image:height\" content=\"1480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marc Alcaraz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marc Alcaraz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/laposta-de-cleverea-per-el-mediador\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/laposta-de-cleverea-per-el-mediador\\\/\"},\"author\":{\"name\":\"Marc Alcaraz\",\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/#\\\/schema\\\/person\\\/4283d40fbd72a940d5fff484fe5ec410\"},\"headline\":\"L’aposta de Cleverea per el mediador\",\"datePublished\":\"2026-02-04T13:53:17+00:00\",\"dateModified\":\"2026-02-05T15:51:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/laposta-de-cleverea-per-el-mediador\\\/\"},\"wordCount\":843,\"image\":{\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/laposta-de-cleverea-per-el-mediador\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/foto-firma-cleverea-XBOSCH-scaled-e1770213177674.jpg\",\"keywords\":[\"MedNews\",\"MN. 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