{"id":27260,"date":"2026-03-30T17:16:56","date_gmt":"2026-03-30T15:16:56","guid":{"rendered":"https:\/\/www.elcol-legi.org\/w\/?p=27260"},"modified":"2026-04-10T13:49:52","modified_gmt":"2026-04-10T11:49:52","slug":"la-vinculacio-positiva","status":"publish","type":"post","link":"https:\/\/www.elcol-legi.org\/w\/la-vinculacio-positiva\/","title":{"rendered":"La vinculaci\u00f3 positiva"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;3\/4&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 class=\"p1\"><b>La vinculaci\u00f3 positiva<\/b><\/h2>\n<p>[\/vc_column_text][stm_spacing lg_spacing=&#8221;6&#8243; md_spacing=&#8221;6&#8243; sm_spacing=&#8221;6&#8243; xs_spacing=&#8221;6&#8243;][vc_column_text css=&#8221;&#8221;]<em>01\/04\/26<\/em>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<em>La veritable vinculaci\u00f3 no es construeix acumulant productes, sin\u00f3 generant i treballant la confian\u00e7a<\/em>[\/vc_column_text][vc_single_image source=&#8221;featured_image&#8221; img_size=&#8221;850&#215;350&#8243;][vc_column_text css=&#8221;.vc_custom_1774883595571{margin-bottom: 20px !important;}&#8221;]<\/p>\n<div class=\"flex flex-col text-sm pb-25\">\n<section class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69b12137-0f14-8330-9e83-a47f3b430714-3\" data-testid=\"conversation-turn-26\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"3d61a5d4-7f32-4d61-878e-1aff88beb6e2\" data-message-model-slug=\"gpt-5-3\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\">\n<p data-start=\"229\" data-end=\"398\">Des de fa anys, a fidelitzar se li diu vincular. La fidelitzaci\u00f3 sona a principis dels 2000. Vinculaci\u00f3, en canvi, sona a estrat\u00e8gia, a model, a relaci\u00f3 a llarg termini.<\/p>\n<p data-start=\"400\" data-end=\"466\">Per\u00f2 m\u00e9s enll\u00e0 del terme, la q\u00fcesti\u00f3 \u00e9s: qu\u00e8 entenem per vincular?<\/p>\n<p data-start=\"468\" data-end=\"799\">En molts sectors, la vinculaci\u00f3 es mesura pel nombre de productes. Com m\u00e9s contractes, m\u00e9s resist\u00e8ncia al canvi. L\u2019equaci\u00f3 sembla senzilla: multiplicar punts de contacte i oferta per blindar el client. Tanmateix, en molts casos s\u2019ha obviat un factor determinant per assolir els objectius comercials: la gesti\u00f3 de l\u2019equip de vendes.<\/p>\n<p data-start=\"801\" data-end=\"902\">El problema apareix quan la vinculaci\u00f3 deixa de ser una conseq\u00fc\u00e8ncia i es converteix en una condici\u00f3.<\/p>\n<ul data-start=\"904\" data-end=\"1026\">\n<li data-section-id=\"dprzh7\" data-start=\"904\" data-end=\"937\">Quan es tradueix en requisits<\/li>\n<li data-section-id=\"6ucah0\" data-start=\"938\" data-end=\"973\">Quan es converteix en un peatge<\/li>\n<li data-section-id=\"1lnlicl\" data-start=\"974\" data-end=\"1026\">Quan s\u2019imposa des del <strong data-start=\"998\" data-end=\"1005\">QU\u00c8<\/strong> i no des del <strong data-start=\"1019\" data-end=\"1026\">COM<\/strong><\/li>\n<\/ul>\n<p data-start=\"1028\" data-end=\"1229\">Per\u00f2 aix\u00f2 no \u00e9s vinculaci\u00f3. \u00c9s depend\u00e8ncia contractual. La veritable vinculaci\u00f3 no es construeix acumulant productes, sin\u00f3 generant i treballant la confian\u00e7a. I \u00e9s aqu\u00ed on entra la vinculaci\u00f3 positiva.<\/p>\n<hr data-start=\"1231\" data-end=\"1234\" \/>\n<h2 data-section-id=\"46joz8\" data-start=\"1236\" data-end=\"1265\"><span role=\"text\"><strong data-start=\"1239\" data-end=\"1265\">La vinculaci\u00f3 positiva<\/strong><\/span><\/h2>\n<p data-start=\"1267\" data-end=\"1369\">Els mediadors saben que guanyar la confian\u00e7a costa. Mantenir-la costa m\u00e9s. Incrementar-la, encara m\u00e9s.<\/p>\n<p data-start=\"1371\" data-end=\"1428\">La vinculaci\u00f3 positiva es basa en tres pilars molt clars:<\/p>\n<h3 data-section-id=\"6gb5ap\" data-start=\"1430\" data-end=\"1465\"><span role=\"text\"><strong data-start=\"1434\" data-end=\"1463\">1. Comunicaci\u00f3 continuada<\/strong><\/span><\/h3>\n<p data-start=\"1466\" data-end=\"1628\">Els professionals que m\u00e9s vinculen no s\u00f3n els que m\u00e9s venen, sin\u00f3 els que m\u00e9s es comuniquen.<br data-start=\"1558\" data-end=\"1561\" \/>S\u00f3n presents quan tot va b\u00e9. I, sobretot, quan alguna cosa falla.<\/p>\n<p data-start=\"1630\" data-end=\"1713\">Utilitzen diferents canals, per\u00f2 amb un mateix objectiu: estar a prop dels clients.<\/p>\n<hr data-start=\"1715\" data-end=\"1718\" \/>\n<h3 data-section-id=\"171w2mp\" data-start=\"1720\" data-end=\"1747\"><span role=\"text\"><strong data-start=\"1724\" data-end=\"1745\">2. Escolta activa<\/strong><\/span><\/h3>\n<p data-start=\"1748\" data-end=\"1891\">No es tracta de col\u00b7locar productes, sin\u00f3 d\u2019entendre situacions.<br data-start=\"1812\" data-end=\"1815\" \/>Cada client t\u00e9 una realitat patrimonial, familiar i professional diferent.<\/p>\n<p data-start=\"1893\" data-end=\"1964\">Escoltar permet ajustar la proposta de servei i protecci\u00f3 amb precisi\u00f3.<\/p>\n<hr data-start=\"1966\" data-end=\"1969\" \/>\n<h3 data-section-id=\"1w56b2f\" data-start=\"1971\" data-end=\"2009\"><span role=\"text\"><strong data-start=\"1975\" data-end=\"2007\">3. Enfocament real al client<\/strong><\/span><\/h3>\n<p data-start=\"2010\" data-end=\"2170\">La vinculaci\u00f3 negativa diu: <em data-start=\"2038\" data-end=\"2081\">\u201cSi no tens tres productes, pagar\u00e0s m\u00e9s.\u201d<\/em><br data-start=\"2081\" data-end=\"2084\" \/>La vinculaci\u00f3 positiva diu: <em data-start=\"2112\" data-end=\"2170\">\u201cSi confies en nosaltres, et tractarem com et mereixes.\u201d<\/em><\/p>\n<p data-start=\"2172\" data-end=\"2284\">No importa si el client t\u00e9 una p\u00f2lissa o vint-i-cinc.<br data-start=\"2225\" data-end=\"2228\" \/>La relaci\u00f3 no es mesura pel volum, sin\u00f3 per la qualitat.<\/p>\n<p data-start=\"2286\" data-end=\"2410\">Quan l\u2019experi\u00e8ncia \u00e9s coherent, quan l\u2019assessorament \u00e9s honest i quan el servei respon, el client torna. Amplia. Recomana.<\/p>\n<p data-start=\"2412\" data-end=\"2446\">No per obligaci\u00f3. Per convicci\u00f3.<\/p>\n<p data-start=\"2448\" data-end=\"2501\">Iaquesta s\u00ed que \u00e9s la veritable quota de vinculaci\u00f3.<\/p>\n<p><strong data-start=\"2508\" data-end=\"2530\">Un article de Enric Vidal Alsina<\/strong><br data-start=\"2530\" data-end=\"2533\" \/>Assessor de M\u00e0rqueting i Vendes<br data-start=\"2564\" data-end=\"2567\" \/>Email: <a class=\"decorated-link cursor-pointer\" rel=\"noopener\" data-start=\"2574\" data-end=\"2600\" data-is-last-node=\"\">assessories@elcol-legi.org<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"z-0 flex min-h-[46px] justify-start\"><\/div>\n<div class=\"mt-3 w-full empty:hidden\">\n<div class=\"text-center\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"pointer-events-none h-px w-px absolute bottom-0\" aria-hidden=\"true\" data-edge=\"true\"><\/div>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/4&#8243;][stm_spacing lg_spacing=&#8221;50&#8243; md_spacing=&#8221;50&#8243; sm_spacing=&#8221;50&#8243; xs_spacing=&#8221;50&#8243;][vc_column_text]<\/p>\n<h2>\u00daltimes not\u00edcies<\/h2>\n<p>[\/vc_column_text][stm_news loop=&#8221;size:4|order_by:date|order:DESC|post_type:post|categories:8&#8243; posts_per_row=&#8221;2&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;3\/4&#8243;][vc_column_text css=&#8221;&#8221;] La vinculaci\u00f3 positiva [\/vc_column_text][stm_spacing lg_spacing=&#8221;6&#8243; md_spacing=&#8221;6&#8243; sm_spacing=&#8221;6&#8243; xs_spacing=&#8221;6&#8243;][vc_column_text css=&#8221;&#8221;]01\/04\/26[\/vc_column_text][vc_column_text css=&#8221;&#8221;]La veritable vinculaci\u00f3 no es construeix acumulant productes, sin\u00f3 generant i treballant la confian\u00e7a[\/vc_column_text][vc_single_image source=&#8221;featured_image&#8221; img_size=&#8221;850&#215;350&#8243;][vc_column_text css=&#8221;.vc_custom_1774883595571{margin-bottom: 20px !important;}&#8221;] Des de fa anys, a fidelitzar se li diu vincular. La fidelitzaci\u00f3 sona a principis dels 2000. Vinculaci\u00f3, en canvi, sona a estrat\u00e8gia, a<\/p>\n","protected":false},"author":562,"featured_media":27261,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[2127,1868,2170],"class_list":["post-27260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-mednews","tag-mn-2","tag-mn295"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La vinculaci\u00f3 positiva - Col-legi de Mediadors d&#039;Assegurances de Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elcol-legi.org\/w\/la-vinculacio-positiva\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La vinculaci\u00f3 positiva - Col-legi de Mediadors d&#039;Assegurances de Barcelona\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column width=&#8221;3\/4&#8243;][vc_column_text css=&#8221;&#8221;] La vinculaci\u00f3 positiva [\/vc_column_text][stm_spacing lg_spacing=&#8221;6&#8243; md_spacing=&#8221;6&#8243; sm_spacing=&#8221;6&#8243; xs_spacing=&#8221;6&#8243;][vc_column_text css=&#8221;&#8221;]01\/04\/26[\/vc_column_text][vc_column_text css=&#8221;&#8221;]La veritable vinculaci\u00f3 no es construeix acumulant productes, sin\u00f3 generant i treballant la confian\u00e7a[\/vc_column_text][vc_single_image source=&#8221;featured_image&#8221; img_size=&#8221;850&#215;350&#8243;][vc_column_text css=&#8221;.vc_custom_1774883595571{margin-bottom: 20px !important;}&#8221;] Des de fa anys, a fidelitzar se li diu vincular. La fidelitzaci\u00f3 sona a principis dels 2000. 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Col-legi de Mediadors d&#039;Assegurances de Barcelona","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.elcol-legi.org\/w\/la-vinculacio-positiva\/","og_locale":"ca_ES","og_type":"article","og_title":"La vinculaci\u00f3 positiva - Col-legi de Mediadors d&#039;Assegurances de Barcelona","og_description":"[vc_row][vc_column width=&#8221;3\/4&#8243;][vc_column_text css=&#8221;&#8221;] La vinculaci\u00f3 positiva [\/vc_column_text][stm_spacing lg_spacing=&#8221;6&#8243; md_spacing=&#8221;6&#8243; sm_spacing=&#8221;6&#8243; xs_spacing=&#8221;6&#8243;][vc_column_text css=&#8221;&#8221;]01\/04\/26[\/vc_column_text][vc_column_text css=&#8221;&#8221;]La veritable vinculaci\u00f3 no es construeix acumulant productes, sin\u00f3 generant i treballant la confian\u00e7a[\/vc_column_text][vc_single_image source=&#8221;featured_image&#8221; img_size=&#8221;850&#215;350&#8243;][vc_column_text css=&#8221;.vc_custom_1774883595571{margin-bottom: 20px !important;}&#8221;] Des de fa anys, a fidelitzar se li diu vincular. La fidelitzaci\u00f3 sona a principis dels 2000. Vinculaci\u00f3, en canvi, sona a estrat\u00e8gia, a","og_url":"https:\/\/www.elcol-legi.org\/w\/la-vinculacio-positiva\/","og_site_name":"Col-legi de Mediadors d&#039;Assegurances de Barcelona","article_published_time":"2026-03-30T15:16:56+00:00","article_modified_time":"2026-04-10T11:49:52+00:00","og_image":[{"width":2379,"height":2560,"url":"https:\/\/www.elcol-legi.org\/w\/wp-content\/uploads\/2026\/03\/bernard-hermant-OLLtavHHBKg-unsplash-scaled.jpg","type":"image\/jpeg"}],"author":"Marc Alcaraz","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"Marc Alcaraz","Temps estimat de lectura":"3 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.elcol-legi.org\/w\/la-vinculacio-positiva\/#article","isPartOf":{"@id":"https:\/\/www.elcol-legi.org\/w\/la-vinculacio-positiva\/"},"author":{"name":"Marc Alcaraz","@id":"https:\/\/www.elcol-legi.org\/w\/#\/schema\/person\/4283d40fbd72a940d5fff484fe5ec410"},"headline":"La vinculaci\u00f3 positiva","datePublished":"2026-03-30T15:16:56+00:00","dateModified":"2026-04-10T11:49:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.elcol-legi.org\/w\/la-vinculacio-positiva\/"},"wordCount":544,"image":{"@id":"https:\/\/www.elcol-legi.org\/w\/la-vinculacio-positiva\/#primaryimage"},"thumbnailUrl":"https:\/\/www.elcol-legi.org\/w\/wp-content\/uploads\/2026\/03\/bernard-hermant-OLLtavHHBKg-unsplash-scaled.jpg","keywords":["MedNews","MN","MN295"],"articleSection":["Not\u00edcies"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/www.elcol-legi.org\/w\/la-vinculacio-positiva\/","url":"https:\/\/www.elcol-legi.org\/w\/la-vinculacio-positiva\/","name":"La vinculaci\u00f3 positiva - 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