{"id":28121,"date":"2026-06-17T22:12:49","date_gmt":"2026-06-17T20:12:49","guid":{"rendered":"https:\/\/www.elcol-legi.org\/w\/?p=28121"},"modified":"2026-06-17T22:12:49","modified_gmt":"2026-06-17T20:12:49","slug":"dkv-impulsa-la-polissa-de-decessos","status":"publish","type":"post","link":"https:\/\/www.elcol-legi.org\/w\/dkv-impulsa-la-polissa-de-decessos\/","title":{"rendered":"DKV impulsa la p\u00f2lissa de decessos"},"content":{"rendered":"

[vc_row][vc_column width=”3\/4″][vc_column_text css=””]<\/p>\n

DKV impulsa el rellan\u00e7ament estrat\u00e8gic de la seva asseguran\u00e7a de Decessos<\/b><\/h2>\n

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[\/vc_column_text][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text css=””]18\/06\/26<\/em>[\/vc_column_text][vc_column_text css=””]<\/p>\n

\u00c9s una de les principals prioritats de la companyia<\/b><\/p>\n

[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1781727074537{margin-bottom: 20px !important;}”]<\/p>\n

DKV Assegurances est\u00e0 impulsant el negoci de Decessos com una de les seves prioritats estrat\u00e8giques, amb un pla orientat a refor\u00e7ar-ne la competitivitat i activar el creixement d\u2019aquest ram dins de la seva estrat\u00e8gia multibranca. La companyia treballa actualment en un enfocament integral que combina la millora de la proposta de valor, l\u2019impuls de l\u2019activitat comercial i el reposicionament del producte amb l\u2019objectiu de generar una major tracci\u00f3 al mercat i maximitzar el potencial de la seva xarxa.<\/p>\n

Paral\u00b7lelament, DKV ha posat en marxa una campanya de captaci\u00f3 amb descomptes escalonats del 20%-20%-15%-10%-5%, concebuda com una proposta equilibrada entre competitivitat i sostenibilitat, prioritzant la generaci\u00f3 de valor a llarg termini. Amb aquesta iniciativa, l\u2019asseguradora avan\u00e7a en el seu objectiu de consolidar l\u2019asseguran\u00e7a de Decessos com una palanca clau de creixement, recolzant-se en la millora cont\u00ednua de la seva oferta i en una activaci\u00f3 comercial estructurada que li permeti competir amb m\u00e9s solidesa al mercat.<\/p>\n

Per a la mediaci\u00f3, el ram de Decessos sempre ha representat una l\u00ednia de negoci estable i antic\u00edclica. Funciona com un producte \u201c\u00e0ncora\u201d excepcional per a la venda creuada. Existeix una correlaci\u00f3 directa amb l\u2019estabilitat de les carteres: com m\u00e9s p\u00f2lisses t\u00e9 contractades un client amb una mateixa entitat, menor \u00e9s la seva taxa de desvinculaci\u00f3. Per tant, incentivar la producci\u00f3 d\u2019aquest ram no nom\u00e9s genera ingressos estables, sin\u00f3 que tamb\u00e9 protegeix i refor\u00e7a la resta de la cartera del mediador davant la compet\u00e8ncia.<\/p>\n

Un model \u2018phygital\u2019 enfocat a l\u2019efici\u00e8ncia i la proximitat<\/b><\/p>\n

Remant a contracorrent de la despersonalitzaci\u00f3 del mercat, DKV aposta per un model h\u00edbrid que combina eines digitals avan\u00e7ades amb una filosofia de m\u00e0xima proximitat i suport operatiu. L\u2019objectiu, en un ram tan sensible com aquest, \u00e9s garantir un tracte hum\u00e0 diferencial en el moment de la veritat, alhora que s\u2019agilitza la comercialitzaci\u00f3 i el servei tant per a clients individuals com per a col\u00b7lectius.<\/p>\n

En aquest ecosistema, la tecnologia t\u00e9 un sentit plenament pr\u00e0ctic: automatitzar la burocr\u00e0cia i la recollida de dades. En reduir les barreres administratives i optimitzar els temps de resposta en situacions cr\u00edtiques, els professionals poden centrar-se en all\u00f2 que realment aporta valor en els moments dif\u00edcils: l\u2019empatia, el respecte i l\u2019acompanyament expert a les fam\u00edlies.<\/p>\n

Per a DKV, el canal de mediaci\u00f3 \u00e9s una pe\u00e7a indispensable per traduir la complexitat del mercat en solucions personalitzades i de confian\u00e7a.<\/p>\n

Luis Lens, director general d\u2019Assegurances Generals de DKV, \u00e9s contundent respecte al paper de la mediaci\u00f3 en aquesta nova etapa: \u00abPer a DKV, el mediador \u00e9s un aliat comercial indispensable per aconseguir un creixement rendible i altament competitiu. Els nostres mediadors no nom\u00e9s ens connecten amb els nostres clients comuns, sin\u00f3 que formen part de la proposta aportant capacitats, serveis, solucions i un profund coneixement del client\u00bb.<\/p>\n

Un soci de confian\u00e7a per diversificar la cartera<\/b><\/p>\n

El pla Ambition 2030, que aspira a superar els 1.100 milions d\u2019euros en volum de primes, \u00e9s una invitaci\u00f3 formal als corredors per construir un negoci m\u00e9s s\u00f2lid, diversificat i rendible. En escollir DKV en el ram de Decessos, la mediaci\u00f3 es recolza en l\u2019estabilitat corporativa i la solidesa financera que aporta la pertinen\u00e7a al Grup ERGO i a Munich Re.<\/p>\n

La nova DKV posa a disposici\u00f3 dels corredors un model d\u2019organitzaci\u00f3 sanejat, eines d\u2019avantguarda i un enfocament multibranca en qu\u00e8 el ram de Decessos brilla amb llum pr\u00f2pia. \u00c9s el moment idoni perqu\u00e8 els professionals de la mediaci\u00f3 capitalitzin aquesta transformaci\u00f3, integrant a les seves carteres solucions avalades per l\u2019excel\u00b7l\u00e8ncia operativa i la proximitat humana.<\/p>\n

[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/4″][stm_spacing lg_spacing=”50″ md_spacing=”50″ sm_spacing=”50″ xs_spacing=”50″][vc_column_text]<\/p>\n

\u00daltimes not\u00edcies<\/h2>\n

[\/vc_column_text][stm_news loop=”size:4|order_by:date|order:DESC|post_type:post|categories:8″ posts_per_row=”2″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column width=”3\/4″][vc_column_text css=””] DKV impulsa el rellan\u00e7ament estrat\u00e8gic de la seva asseguran\u00e7a de Decessos [\/vc_column_text][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text css=””]18\/06\/26[\/vc_column_text][vc_column_text css=””] \u00c9s una de les principals prioritats de la companyia [\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1781727074537{margin-bottom: 20px !important;}”] DKV Assegurances est\u00e0 impulsant el negoci de Decessos com una de les seves prioritats estrat\u00e8giques, amb un pla orientat<\/p>\n","protected":false},"author":562,"featured_media":28122,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[2194],"class_list":["post-28121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-mn300"],"yoast_head":"\nDKV impulsa la p\u00f2lissa de decessos - 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