{"id":28769,"date":"2026-09-22T14:53:17","date_gmt":"2026-09-22T12:53:17","guid":{"rendered":"https:\/\/www.elcol-legi.org\/w\/?p=28769"},"modified":"2026-09-22T14:53:17","modified_gmt":"2026-09-22T12:53:17","slug":"quan-la-dada-no-ha-de-comencar-lluny","status":"publish","type":"post","link":"https:\/\/www.elcol-legi.org\/w\/quan-la-dada-no-ha-de-comencar-lluny\/","title":{"rendered":"Quan la dada no ha de comen\u00e7ar lluny"},"content":{"rendered":"

[vc_row][vc_column width=”3\/4″][vc_column_text css=””]<\/p>\n

Quan la dada no ha de comen\u00e7ar de nou: l\u2019avantatge real d\u2019integrar la tarificaci\u00f3 a l\u2019ERP<\/strong><\/p>\n

[\/vc_column_text][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text css=””]01\/10\/26<\/em>[\/vc_column_text][vc_column_text css=””]Cada vegada \u00e9s m\u00e9s normal que una corredoria tingui digitalitzades totes les fases d\u2019una operaci\u00f3<\/em>[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1790081038874{margin-bottom: 20px !important;}”]<\/p>\n

Cada vegada \u00e9s m\u00e9s habitual que una corredoria tingui digitalitzades pr\u00e0cticament totes les fases d\u2019una operaci\u00f3. En els darrers anys, per sort, l\u2019aven\u00e7 ha estat m\u00e9s que rellevant.<\/p>\n

Per\u00f2, tot i aix\u00ed, pot ser que el proc\u00e9s estigui fragmentat. Per qu\u00e8? Falten eines? No, m\u00e9s aviat el contrari.<\/p>\n

Les nostres corredories compten, en la seva majoria, amb un ERP, sistemes de tarificaci\u00f3, connexions amb companyies, eines comercials i diferents solucions per gestionar la relaci\u00f3 amb el client.<\/p>\n

Normalment s\u00f3n aplicacions diferents.<\/p>\n

I el problema apareix quan la informaci\u00f3 ha d\u2019anar saltant d\u2019una a una altra.<\/p>\n

I aquests salts, per dir-ho d\u2019una altra manera, s\u00f3n petits reinicis. La informaci\u00f3, en passar d\u2019un proc\u00e9s a un altre, no passa completa. Sempre cal completar-la, adaptar-ne el format, resumir-la\u2026 \u00e9s a dir, tornar a introduir informaci\u00f3. Reiniciar, encara que sigui poc, el proc\u00e9s.<\/p>\n

I vistos de manera a\u00efllada, els reinicis poden semblar poc rellevants. Per\u00f2 quan es multipliquen per centenars o milers d\u2019operacions, acaben formant part del cost diari de la corredoria.<\/p>\n

Per aix\u00f2, quan parlem en general d\u2019integraci\u00f3<\/strong>, no es tracta nom\u00e9s de saber si dues eines estan connectades, sin\u00f3 de preguntar-se: quantes vegades ha de comen\u00e7ar de nou la dada durant una operaci\u00f3?<\/strong><\/p>\n

El cost d\u2019aquests petits reinicis<\/strong><\/p>\n

A les corredories, en el treball diari hi ha moltes tasques que s\u2019han normalitzat simplement perqu\u00e8 sempre s\u2019han fet aix\u00ed: consultar la fitxa del client, revisar les seves p\u00f2lisses, passar a un altre entorn per tarificar, introduir determinades dades, comparar alternatives, preparar una proposta, tornar al sistema de gesti\u00f3, registrar el resultat i continuar amb el seguiment.<\/p>\n

Diferents tasques, importants per si soles.<\/p>\n

El problema apareix quan, entre una i l\u2019altra, es perd continu\u00eftat. Apareixen duplicitats que consumeixen temps i augmenten els errors. Una actualitzaci\u00f3 en un lloc pot registrar-se correctament per\u00f2 no fer-se en un altre.<\/p>\n

Al final, el corredor, l\u2019usuari, pot acabar treballant amb versions diferents d\u2019una mateixa informaci\u00f3.<\/p>\n

Per aix\u00f2, la integraci\u00f3<\/strong> real no s\u2019hauria de mesurar \u00fanicament per la capacitat d\u2019intercanviar dades. Tamb\u00e9 s\u2019hauria de mesurar per la capacitat d\u2019evitar que el proc\u00e9s s\u2019hagi de reconstruir<\/strong> una vegada i una altra.<\/p>\n

Tarificar forma part d\u2019una cadena m\u00e9s llarga<\/strong><\/p>\n

La tarificaci\u00f3<\/strong> se sol analitzar com una funci\u00f3 independent: introduir informaci\u00f3, obtenir alternatives i comparar preus i cobertures.<\/p>\n

Per\u00f2 aix\u00f2 \u00e9s un error, ja que per a la corredoria \u00e9s nom\u00e9s una part d\u2019un recorregut for\u00e7a m\u00e9s ampli que comen\u00e7a molt abans: detectem una necessitat o apareix una oportunitat comercial. Continua despr\u00e9s, amb la preparaci\u00f3 de la proposta, avancem cap a la preemissi\u00f3 o emissi\u00f3 i mantenim el seguiment de l\u2019operaci\u00f3.<\/p>\n

\u00c9s una cadena, amb fases. Una mateixa cadena on tenim: client, necessitat, tarificaci\u00f3, comparaci\u00f3, proposta, emissi\u00f3 i seguiment. I tot forma part d\u2019aquesta mateixa cadena. Com m\u00e9s connectades estiguin aquestes fases, m\u00e9s f\u00e0cil resulta conservar el context, la integritat i la informaci\u00f3.<\/p>\n

Aix\u00f2 t\u00e9 una conseq\u00fc\u00e8ncia directa sobre la productivitat. No tant perqu\u00e8 una tasca concreta es pugui fer uns segons m\u00e9s r\u00e0pid, sin\u00f3 perqu\u00e8 l\u2019usuari deixa de dedicar temps a buscar informaci\u00f3, traslladar-la, comprovar-la o tornar-la a introduir.<\/p>\n

Si aquesta dada est\u00e0 ben integrada i continua el seu recorregut per les diferents fases, \u00e9s quan tenim uns processos eficients.<\/p>\n

Una informaci\u00f3, diferents moments del proc\u00e9s<\/strong><\/p>\n

Parlem d\u2019aquesta informaci\u00f3, de la que t\u00e9 un recorregut en un proc\u00e9s de tarificaci\u00f3.<\/p>\n

Bona part de la que necessitem per tarificar ja \u00e9s dins de l\u2019ERP. Per exemple: dades del client, informaci\u00f3 de cartera, p\u00f2lisses existents, caracter\u00edstiques del risc, antecedents o dades comercials, etc. I les tenim a l\u2019ERP perqu\u00e8 formen part de l\u2019entorn habitual de gesti\u00f3.<\/p>\n

Quan la tarificaci\u00f3 est\u00e0 integrada amb aquest entorn, la l\u00f2gica canvia. Tot flueix. La informaci\u00f3 es pot reutilitzar en diferents fases sense necessitat de crear circuits paral\u00b7lels. La consulta d\u2019alternatives, la comparaci\u00f3 i determinats processos posteriors poden mantenir-se connectats amb l\u2019expedient original.<\/p>\n

Tot \u00e9s m\u00e9s tra\u00e7able i, sobretot, permet que l\u2019usuari mantingui una visi\u00f3 coherent de l\u2019operaci\u00f3.<\/p>\n

SegElevia i TarifAI: integrar una fase cr\u00edtica<\/strong><\/p>\n

En aquest context, la integraci\u00f3 de TarifAI<\/a><\/strong> dins de SegElevia<\/a><\/strong>, de MPM Software<\/a><\/strong>, permet incorporar la tarificaci\u00f3 al mateix entorn des del qual es gestiona l\u2019operativa habitual de la corredoria.<\/p>\n

La finalitat no \u00e9s simplement evitar haver d\u2019obrir una altra aplicaci\u00f3. El valor est\u00e0 a mantenir connectada la informaci\u00f3 durant tot el recorregut: utilitzar dades ja existents, accedir a companyies mitjan\u00e7ant integracions directes, comparar alternatives i avan\u00e7ar cap a les fases seg\u00fcents sense trencar innecess\u00e0riament el flux.<\/p>\n

L\u2019escala d\u2019\u00fas tamb\u00e9 \u00e9s rellevant. Segons dades corporatives d\u2019MPM Software, TarifAI gestiona m\u00e9s de 20 milions de processos de tarificaci\u00f3 a l\u2019any<\/strong> i participa en m\u00e9s de 500.000 p\u00f2lisses emeses anualment<\/strong>, amb un cat\u00e0leg que supera els 20 rams<\/strong> i m\u00e9s de 35 companyies integrades<\/strong>.<\/p>\n

Aquestes xifres aporten una lectura important: la integraci\u00f3 no ha de ser nom\u00e9s c\u00f2moda. Tamb\u00e9 ha de poder respondre amb estabilitat quan l\u2019operativa creix.<\/p>\n

Del flux continu a l\u2019activaci\u00f3 proactiva<\/strong><\/p>\n

Una vegada que la informaci\u00f3 est\u00e0 connectada, apareix una possibilitat addicional. La dada no nom\u00e9s pot acompanyar una operaci\u00f3 ja iniciada.<\/p>\n

Tamb\u00e9 pot ajudar a posar en marxa noves accions.<\/p>\n

Aquest \u00e9s el plantejament<\/strong> de l\u2019evoluci\u00f3<\/strong> cap a la cotitzaci\u00f3 intel\u00b7ligent<\/a><\/strong> que SegElevia<\/strong> incorporar\u00e0 com a m\u00f2dul opcional: utilitzar informaci\u00f3 ja disponible al sistema per activar processos de retarificaci\u00f3, defensa de cartera o nova producci\u00f3, basant-se en la connexi\u00f3 amb TarifAI<\/strong>.<\/p>\n

I ens trobem amb un canvi molt rellevant: en un model tradicional<\/strong>, la tarificaci\u00f3 sol comen\u00e7ar quan existeix una petici\u00f3 concreta: el client sol\u00b7licita una revisi\u00f3, apareix una oferta externa o s\u2019obre una oportunitat.<\/p>\n

En un model m\u00e9s proactiu<\/strong>, part d\u2019aquestes accions es poden iniciar des del mateix entorn de gesti\u00f3, aprofitant dades ja disponibles per detectar situacions<\/strong> que val la pena revisar.<\/p>\n

Compte, aix\u00f2 no significa automatitzar la decisi\u00f3 del corredor, sin\u00f3 aportar una ajuda suplement\u00e0ria i evitar que tota oportunitat depengui exclusivament que alg\u00fa la detecti de manera manual.<\/p>\n

Integrar no significa acumular menys tecnologia<\/strong><\/p>\n

Per acabar, la q\u00fcesti\u00f3 no \u00e9s si una corredoria utilitza moltes o poques eines. Pot passar que una organitzaci\u00f3 necessiti diferents solucions especialitzades.<\/p>\n

L\u2019important \u00e9s que cada nova pe\u00e7a no obligui la dada, la informaci\u00f3, a comen\u00e7ar una altra vegada des de zero.<\/p>\n

O dit d\u2019una altra manera: la veritable integraci\u00f3 es percep quan l\u2019usuari deixa de preocupar-se per on \u00e9s la dada, com traslladar-la o quina informaci\u00f3 ha de tornar a introduir, i es concentra en all\u00f2 que \u00e9s important: interpretar, assessorar, proposar i decidir.[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/4″][stm_spacing lg_spacing=”50″ md_spacing=”50″ sm_spacing=”50″ xs_spacing=”50″][vc_column_text]<\/p>\n

\u00daltimes not\u00edcies<\/h2>\n

[\/vc_column_text][stm_news loop=”size:4|order_by:date|order:DESC|post_type:post|categories:8″ posts_per_row=”2″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column width=”3\/4″][vc_column_text css=””] Quan la dada no ha de comen\u00e7ar de nou: l\u2019avantatge real d\u2019integrar la tarificaci\u00f3 a l\u2019ERP [\/vc_column_text][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text css=””]01\/10\/26[\/vc_column_text][vc_column_text css=””]Cada vegada \u00e9s m\u00e9s normal que una corredoria tingui digitalitzades totes les fases d\u2019una operaci\u00f3[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1790081038874{margin-bottom: 20px !important;}”] Cada vegada \u00e9s m\u00e9s habitual que una corredoria tingui digitalitzades<\/p>\n","protected":false},"author":562,"featured_media":28773,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[2215],"class_list":["post-28769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-mn-306"],"yoast_head":"\nQuan la dada no ha de comen\u00e7ar lluny - Col-legi de Mediadors d'Assegurances de Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elcol-legi.org\/w\/quan-la-dada-no-ha-de-comencar-lluny\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quan la dada no ha de comen\u00e7ar lluny - Col-legi de Mediadors d'Assegurances de Barcelona\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column width=”3\/4″][vc_column_text css=””] Quan la dada no ha de comen\u00e7ar de nou: l\u2019avantatge real d\u2019integrar la tarificaci\u00f3 a l\u2019ERP [\/vc_column_text][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text css=””]01\/10\/26[\/vc_column_text][vc_column_text css=””]Cada vegada \u00e9s m\u00e9s normal que una corredoria tingui digitalitzades totes les fases d\u2019una operaci\u00f3[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1790081038874{margin-bottom: 20px !important;}”] Cada vegada \u00e9s m\u00e9s habitual que una corredoria tingui digitalitzades\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.elcol-legi.org\/w\/quan-la-dada-no-ha-de-comencar-lluny\/\" \/>\n<meta property=\"og:site_name\" content=\"Col-legi de Mediadors d'Assegurances de Barcelona\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-22T12:53:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.elcol-legi.org\/w\/wp-content\/uploads\/2026\/09\/MPM_BrandContent_MEDIARIO-Sept-2026-Cotizacion-inteligente-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1376\" \/>\n\t<meta property=\"og:image:height\" content=\"1027\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marc Alcaraz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marc Alcaraz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/quan-la-dada-no-ha-de-comencar-lluny\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/quan-la-dada-no-ha-de-comencar-lluny\\\/\"},\"author\":{\"name\":\"Marc Alcaraz\",\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/#\\\/schema\\\/person\\\/4283d40fbd72a940d5fff484fe5ec410\"},\"headline\":\"Quan la dada no ha de comen\u00e7ar lluny\",\"datePublished\":\"2026-09-22T12:53:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/quan-la-dada-no-ha-de-comencar-lluny\\\/\"},\"wordCount\":1343,\"image\":{\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/quan-la-dada-no-ha-de-comencar-lluny\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/MPM_BrandContent_MEDIARIO-Sept-2026-Cotizacion-inteligente-1-1.jpg\",\"keywords\":[\"MN 306\"],\"articleSection\":[\"Not\u00edcies\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/quan-la-dada-no-ha-de-comencar-lluny\\\/\",\"url\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/quan-la-dada-no-ha-de-comencar-lluny\\\/\",\"name\":\"Quan la dada no ha de comen\u00e7ar lluny - 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