{"id":28814,"date":"2026-09-30T11:41:19","date_gmt":"2026-09-30T09:41:19","guid":{"rendered":"https:\/\/www.elcol-legi.org\/w\/?p=28814"},"modified":"2026-09-30T17:43:05","modified_gmt":"2026-09-30T15:43:05","slug":"una-setmana-mundial-intergeneracional","status":"publish","type":"post","link":"https:\/\/www.elcol-legi.org\/w\/una-setmana-mundial-intergeneracional\/","title":{"rendered":"Una Setmana Mundial intergeneracional"},"content":{"rendered":"

[vc_row][vc_column width=”3\/4″][vc_column_text css=””]<\/p>\n

Un futur intergeneracional per un m\u00f3n que canvia a gran velocitat<\/h2>\n

[\/vc_column_text][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text css=””]01\/10\/26<\/em>[\/vc_column_text][vc_column_text css=””]La Setmana Mundial\u00a0 aposta per la connexi\u00f3 entre generacions i reivindica el valor de les persones<\/em>[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1790782967630{margin-bottom: 20px !important;}”]<\/p>\n

Podem viure m\u00e9s anys, treballar d\u2019una altra manera i disposar d\u2019una tecnologia capa\u00e7 de transformar les nostres vides. Per\u00f2, estem aprenent tamb\u00e9 a escoltar-nos i a entendre aquells que han crescut en un context diferent del nostre?<\/p>\n

La 52a Setmana Mundial del Col\u00b7legi de Mediadors d\u2019Assegurances de Barcelona, celebrada a L\u2019Auditori sota el lema \u00abQuatre mirades, un sol futur\u00bb<\/b>, va posar el focus en la connexi\u00f3 entre generacions i en posar en valor all\u00f2 que ens fa humans<\/b>.<\/p>\n

Els baby boomers, la generaci\u00f3 X, els millennials i la generaci\u00f3 Z comparteixen avui empreses, fam\u00edlies i societat, per\u00f2 no sempre entenen de la mateixa manera conceptes com l\u2019\u00e8xit, la feina, la seguretat, l\u2019esfor\u00e7 o la tecnologia. Per al Col\u00b7legi, aquestes difer\u00e8ncies poden ser una oportunitat per escoltar-se, comprendre\u2019s i aprendre els uns dels altres.<\/p>\n

Aix\u00ed ho va expressar el seu president, Francesc Santasusana<\/b>, a l\u2019inici de l\u2019acte: \u00abEl futur no pertany a una generaci\u00f3 concreta. Es construeix quan diverses generacions decideixen escoltar-se<\/b>\u00bb.<\/p>\n

Una edici\u00f3 significativa per a Santasusana, que va anunciar que aquesta seria la seva \u00faltima Setmana Mundial com a president i va voler convertir-la en una declaraci\u00f3 de llegat: \u00abUn Col\u00b7legi preparat per al relleu, obert a incorporar noves mirades sense renunciar a la seva hist\u00f2ria i conven\u00e7ut que experi\u00e8ncia i joventut no competeixen, sin\u00f3 que es necessiten\u00bb<\/b>.<\/p>\n

Quatre maneres de mirar una mateixa realitat<\/b><\/p>\n

La conversa central, conduida per I\u00f1aki Gabilondo<\/b>, va reunir Xavier Marcet<\/b> (baby boomers), Montse Cespedosa<\/b> (generaci\u00f3 X), Laura Baena<\/b> (millennials) i Carlos Mart\u00ednez<\/b> (generaci\u00f3 Z).<\/p>\n

Quatre traject\u00f2ries que van mostrar com el context condiciona la manera de mirar la vida. Marcet va parlar d\u2019esperan\u00e7a, responsabilitat i esfor\u00e7; Cespedosa, de formaci\u00f3 i independ\u00e8ncia; Baena, de les dificultats per conciliar la carrera professional i les cures; i Mart\u00ednez va aportar la visi\u00f3 d\u2019una generaci\u00f3 que percep un m\u00f3n global, canviant i ple d\u2019oportunitats.<\/p>\n

Les difer\u00e8ncies es van fer visibles, per\u00f2 tamb\u00e9 els punts de trobada. En parlar de l\u2019\u00e8xit, el reconeixement professional i econ\u00f2mic va conviure amb conceptes com la llibertat, la tranquil\u00b7litat, la fam\u00edlia, l\u2019equilibri i la capacitat per decidir sobre el propi temps<\/b>. I la seguretat<\/b> va deixar d\u2019apar\u00e8ixer \u00fanicament vinculada a una n\u00f2mina o a l\u2019estabilitat laboral per relacionar-se tamb\u00e9 amb la formaci\u00f3, la capacitat d\u2019adaptaci\u00f3, la confian\u00e7a en un mateix i la comunitat.<\/p>\n

M\u00e9s tecnologia, m\u00e9s necessitat de criteri<\/b><\/p>\n

Les xarxes socials i la intel\u00b7lig\u00e8ncia artificial<\/b> van mostrar una altra de les paradoxes del nostre temps: mai no hav\u00edem tingut tantes possibilitats d\u2019accedir a informaci\u00f3, coneixement i persones i, alhora, mai no havia estat tan important saber triar.<\/p>\n

Gabilondo ho va resumir recordant que, davant d\u2019una oferta pr\u00e0cticament infinita, continuem tenint 24 hores al dia. El repte \u00e9s aprendre a triar i a descartar.<\/b><\/b><\/p>\n

Sobre la intel\u00b7lig\u00e8ncia artificial, Marcet va defensar afrontar-la amb \u00abpoca por, molta pr\u00e0ctica\u00bb, per\u00f2 va deixar una de les idees centrals de la conversa: \u00abIA n\u2019hi haur\u00e0 molta, per\u00f2 no hi haur\u00e0 saviesa artificial\u00bb.<\/p>\n

Viure m\u00e9s, per\u00f2 tamb\u00e9 viure millor<\/b><\/p>\n

La longevitat, la demografia i les cures<\/b> van completar la conversa. Una societat amb menys naixements i m\u00e9s persones que viuen durant m\u00e9s anys obligar\u00e0 a repensar el treball, les pensions, l\u2019habitatge i, especialment, com organitzem les cures.<\/p>\n

\u00abEl veritable repte no consisteix \u00fanicament a viure m\u00e9s. Consisteix a viure millor<\/b>\u00bb, va afirmar Santasusana, vinculant aquesta transformaci\u00f3 amb l\u2019ess\u00e8ncia de l\u2019asseguran\u00e7a: protegir i acompanyar les persones al llarg de la seva vida.<\/p>\n

\u00abQu\u00e8 farem?\u00bb<\/b><\/p>\n

Despr\u00e9s de parlar d\u2019\u00e8xit, feina, seguretat, tecnologia, cures i futur, les quatre generacions van acabar trobant-se en valors molt similars: il\u00b7lusi\u00f3 per fer coses que valguin la pena, equilibri, criteri, tranquil\u00b7litat i voluntat de millorar i fer cr\u00e9ixer les persones que tenim al nostre voltant.<\/p>\n

I\u00f1aki Gabilondo va tancar aleshores la conversa amb una \u00faltima reflexi\u00f3. Durant anys va preguntar a cient\u00edfics de tot el m\u00f3n qu\u00e8 passaria en el futur fins que va comprendre que potser la pregunta estava mal formulada.<\/p>\n

El futur no \u00e9s una cosa que ens hagi de passar. S\u2019est\u00e0 construint ara.<\/b><\/b><\/p>\n

Per aix\u00f2, la pregunta no \u00e9s \u00fanicament \u00abqu\u00e8 passar\u00e0?\u00bb, sin\u00f3 \u00abqu\u00e8 farem?\u00bb.<\/b><\/b><\/p>\n

El suport d\u2019un sector que ha fet seu el canvi<\/b><\/p>\n

El Col\u00b7legi va agrair especialment el comprom\u00eds de les companyies i entitats patrocinadores, el suport de les quals fa possible continuar fent cr\u00e9ixer aquesta trobada.<\/p>\n

En aquesta edici\u00f3, aquest agra\u00efment adquireix un significat especial. La Setmana Mundial ha evolucionat cap a un format m\u00e9s obert a la conversa i a q\u00fcestions que van m\u00e9s enll\u00e0 de l\u2019\u00e0mbit assegurador per abordar els grans canvis que afecten les persones, les empreses i la societat.<\/p>\n

El Col\u00b7legi agraeix als seus patrocinadors la confian\u00e7a i la seva aposta per un format capa\u00e7 de mirar el sector, per\u00f2 tamb\u00e9 m\u00e9s enll\u00e0.<\/p>\n

Una conversa que continua fora de L\u2019Auditori<\/b><\/p>\n

Per\u00f2 el prop\u00f2sit d\u2019aquesta edici\u00f3 no era \u00fanicament reunir quatre generacions sobre un escenari. La veritable intenci\u00f3 era que la conversa continu\u00e9s m\u00e9s enll\u00e0 de la Setmana Mundial i que cada persona pogu\u00e9s traslladar alguna de les seves reflexions a la seva pr\u00f2pia realitat.<\/b><\/b><\/p>\n

Potser escoltar m\u00e9s abans de jutjar qui ent\u00e9n la feina d\u2019una altra manera. Aprofitar millor l\u2019experi\u00e8ncia de qui fa d\u00e8cades que pren decisions. Donar espai a qui arriba amb noves prioritats i preguntes. O acceptar que una altra generaci\u00f3 pot ensenyar-nos alguna cosa precisament perqu\u00e8 ha viscut una realitat diferent.<\/p>\n

Per a la mediaci\u00f3 asseguradora, significa tamb\u00e9 comprendre que els clients estan canviant: les seves prioritats, la seva relaci\u00f3 amb la tecnologia, la seva percepci\u00f3 del risc, les seves necessitats de protecci\u00f3 i la manera com esperen relacionar-se amb un professional no s\u00f3n necess\u00e0riament les mateixes en totes les generacions.<\/p>\n

Perqu\u00e8 conviure entre generacions no consisteix a aconseguir que tothom pensi igual, sin\u00f3 a connectar les nostres difer\u00e8ncies i convertir-les en una fortalesa<\/b>.<\/p>\n

Vivim m\u00e9s anys, convivim m\u00e9s generacions i la tecnologia continuar\u00e0 transformant la nostra manera de treballar i relacionar-nos. El futur ser\u00e0 necess\u00e0riament compartit.<\/p>\n

Aquest \u00e9s el missatge de \u00abQuatre mirades, un sol futur\u00bb: escoltar altres mirades, aprendre de l\u2019experi\u00e8ncia i incorporar noves maneres de pensar pot ajudar-nos a ser millors professionals, millors companys i, sobretot, millors persones.<\/b><\/b><\/p>\n

[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/4″][stm_spacing lg_spacing=”50″ md_spacing=”50″ sm_spacing=”50″ xs_spacing=”50″][vc_column_text]<\/p>\n

\u00daltimes not\u00edcies<\/h2>\n

[\/vc_column_text][stm_news loop=”size:4|order_by:date|order:DESC|post_type:post|categories:8″ posts_per_row=”2″][\/vc_column][\/vc_row][vc_row][vc_column width=”3\/4″][vc_column_text css=””]<\/p>\n

T\u00edtol<\/h2>\n

[\/vc_column_text][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text css=””]Data<\/em>[\/vc_column_text][vc_column_text]Subt\u00edtol<\/em>[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1620829495111{margin-bottom: 20px !important;}”]Text[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/4″][stm_spacing lg_spacing=”50″ md_spacing=”50″ sm_spacing=”50″ xs_spacing=”50″][vc_column_text]<\/p>\n

\u00daltimes not\u00edcies<\/h2>\n

[\/vc_column_text][stm_news loop=”size:4|order_by:date|order:DESC|post_type:post|categories:8″ posts_per_row=”2″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column width=”3\/4″][vc_column_text css=””] Un futur intergeneracional per un m\u00f3n que canvia a gran velocitat [\/vc_column_text][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text css=””]01\/10\/26[\/vc_column_text][vc_column_text css=””]La Setmana Mundial\u00a0 aposta per la connexi\u00f3 entre generacions i reivindica el valor de les persones[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1790782967630{margin-bottom: 20px !important;}”] Podem viure m\u00e9s anys, treballar d\u2019una altra manera i disposar d\u2019una tecnologia capa\u00e7 de<\/p>\n","protected":false},"author":562,"featured_media":28815,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[2215],"class_list":["post-28814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-mn-306"],"yoast_head":"\nUna Setmana Mundial intergeneracional - Col-legi de Mediadors d'Assegurances de Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elcol-legi.org\/w\/una-setmana-mundial-intergeneracional\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Una Setmana Mundial intergeneracional - Col-legi de Mediadors d'Assegurances de Barcelona\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column width=”3\/4″][vc_column_text css=””] Un futur intergeneracional per un m\u00f3n que canvia a gran velocitat [\/vc_column_text][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text css=””]01\/10\/26[\/vc_column_text][vc_column_text css=””]La Setmana Mundial\u00a0 aposta per la connexi\u00f3 entre generacions i reivindica el valor de les persones[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1790782967630{margin-bottom: 20px !important;}”] Podem viure m\u00e9s anys, treballar d\u2019una altra manera i disposar d\u2019una tecnologia capa\u00e7 de\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.elcol-legi.org\/w\/una-setmana-mundial-intergeneracional\/\" \/>\n<meta property=\"og:site_name\" content=\"Col-legi de Mediadors d'Assegurances de Barcelona\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-30T09:41:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-30T15:43:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.elcol-legi.org\/w\/wp-content\/uploads\/2026\/09\/DSC00675_SM26_AYOGRAFIAS_COLLEGIBCN-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marc Alcaraz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marc Alcaraz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/una-setmana-mundial-intergeneracional\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/una-setmana-mundial-intergeneracional\\\/\"},\"author\":{\"name\":\"Marc Alcaraz\",\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/#\\\/schema\\\/person\\\/4283d40fbd72a940d5fff484fe5ec410\"},\"headline\":\"Una Setmana Mundial intergeneracional\",\"datePublished\":\"2026-09-30T09:41:19+00:00\",\"dateModified\":\"2026-09-30T15:43:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/una-setmana-mundial-intergeneracional\\\/\"},\"wordCount\":1420,\"image\":{\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/una-setmana-mundial-intergeneracional\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/DSC00675_SM26_AYOGRAFIAS_COLLEGIBCN-scaled.jpg\",\"keywords\":[\"MN 306\"],\"articleSection\":[\"Not\u00edcies\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/una-setmana-mundial-intergeneracional\\\/\",\"url\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/una-setmana-mundial-intergeneracional\\\/\",\"name\":\"Una Setmana Mundial intergeneracional - 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