{"id":29136,"date":"2026-10-28T18:08:00","date_gmt":"2026-10-28T16:08:00","guid":{"rendered":"https:\/\/www.elcol-legi.org\/w\/lasseguranca-collectiva-aporta-valor\/"},"modified":"2026-10-29T11:50:33","modified_gmt":"2026-10-29T09:50:33","slug":"lasseguranca-collectiva-aporta-valor","status":"publish","type":"post","link":"https:\/\/www.elcol-legi.org\/w\/lasseguranca-collectiva-aporta-valor\/","title":{"rendered":"L&#8217;asseguran\u00e7a col\u00b7lectiva aporta valor"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;3\/4&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p data-pm-slice=\"1 1 []\">UN CONTINGUT DKV<\/p>\n<h2><strong>L\u2019asseguran\u00e7a col\u00b7lectiva no nom\u00e9s es mesura per les cobertures, sin\u00f3 tamb\u00e9 pel valor que aporta a cada empresa<\/strong><\/h2>\n<p>[\/vc_column_text][stm_spacing lg_spacing=&#8221;6&#8243; md_spacing=&#8221;6&#8243; sm_spacing=&#8221;6&#8243; xs_spacing=&#8221;6&#8243;][vc_column_text css=&#8221;&#8221;]<em>29\/10\/26<\/em>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<em>Les necessitats de les organitzacions han evolucionat i avui les companyies busquen molt m\u00e9s que un quadre m\u00e8dic<\/em><\/p>\n<p>[\/vc_column_text][vc_single_image source=&#8221;featured_image&#8221; img_size=&#8221;850&#215;350&#8243;][vc_column_text css=&#8221;.vc_custom_1793203278934{margin-bottom: 20px !important;}&#8221;]Durant anys, la contractaci\u00f3 d\u2019una asseguran\u00e7a de salut col\u00b7lectiva responia a un plantejament senzill: oferir als empleats acc\u00e9s a l\u2019atenci\u00f3 sanit\u00e0ria privada com a part de la pol\u00edtica retributiva de l\u2019empresa. Tanmateix, les necessitats de les organitzacions han evolucionat i avui les companyies busquen molt m\u00e9s que un quadre m\u00e8dic. Busquen solucions que contribueixin al benestar de les persones, reforcin la competitivitat del negoci i els ajudin a afrontar nous reptes en la gesti\u00f3 del talent.<\/p>\n<p>L\u2019atracci\u00f3 i fidelitzaci\u00f3 del talent s\u2019han convertit en una prioritat per a empreses de totes les dimensions. En aquest context, l\u2019asseguran\u00e7a de salut s\u2019ha consolidat com un dels beneficis socials m\u00e9s valorats pels treballadors i una eina de diferenciaci\u00f3 per a les organitzacions. Al mateix temps, l\u2019augment de l\u2019absentisme ha impulsat l\u2019inter\u00e8s per solucions que facilitin la prevenci\u00f3 i l\u2019acc\u00e9s \u00e0gil a l\u2019atenci\u00f3 sanit\u00e0ria, refor\u00e7ant el pes de l\u2019asseguran\u00e7a col\u00b7lectiva dins de les pol\u00edtiques de benestar corporatiu.<\/p>\n<p>En aquest escenari, DKV ha desenvolupat una proposta diferencial basada en la personalitzaci\u00f3. La companyia parteix d\u2019una premissa senzilla: no totes les empreses tenen les mateixes necessitats ni afronten els mateixos reptes. \u00abLes empreses ja no ens demanen \u00fanicament una asseguran\u00e7a m\u00e8dica. Ens demanen solucions que els ajudin a tenir cura dels seus professionals i a refor\u00e7ar la seva capacitat per atraure i fidelitzar talent\u00bb, explica Pedro Orbe, director general comercial de DKV.<\/p>\n<p>Aquesta visi\u00f3 es tradueix en solucions adaptades a la realitat de cada organitzaci\u00f3. No totes les empreses afronten els mateixos desafiaments: algunes demanen recursos vinculats a la salut mental i el benestar emocional, mentre que d\u2019altres requereixen programes de prevenci\u00f3, rehabilitaci\u00f3 o acompanyament vinculats a l\u2019evoluci\u00f3 de les seves plantilles.<\/p>\n<p>La salut mental \u00e9s un dels \u00e0mbits on aquesta personalitzaci\u00f3 resulta m\u00e9s rellevant. L\u2019augment de les baixes relacionades amb l\u2019estr\u00e8s o l\u2019ansietat ha impulsat la demanda d\u2019eines preventives i suport especialitzat. Aix\u00ed, els sectors amb plantilles altament digitalitzades solen prioritzar recursos vinculats a la gesti\u00f3 emocional i la conciliaci\u00f3, mentre que les activitats amb una major exig\u00e8ncia f\u00edsica demanen iniciatives de prevenci\u00f3 musculoesquel\u00e8tica o rehabilitaci\u00f3.<\/p>\n<p>Juntament amb la personalitzaci\u00f3, la salut digital s\u2019ha convertit en un altre dels pilars de la proposta de DKV. La telemedicina, el xat m\u00e8dic, els serveis d\u2019orientaci\u00f3 sanit\u00e0ria i eines com l\u2019app Quiero Cuidarme M\u00e1s permeten resoldre consultes sense despla\u00e7aments, millorar l\u2019accessibilitat i facilitar la gesti\u00f3 de la salut. A aix\u00f2 s\u2019hi sumen recursos d\u2019orientaci\u00f3 psicol\u00f2gica, prevenci\u00f3 i seguiment que contribueixen a acompanyar les plantilles en el seu dia a dia.<\/p>\n<p>\u00abLa clau no \u00e9s oferir m\u00e9s cobertures, sin\u00f3 oferir les cobertures adequades per a cada empresa. Quan entenem els reptes espec\u00edfics d\u2019una organitzaci\u00f3, podem construir una proposta de salut que generi un impacte real en els seus professionals\u00bb, assenyala Pedro Orbe.<\/p>\n<p>Aquest canvi de paradigma obre noves oportunitats per a la mediaci\u00f3. El client empresarial ja no busca \u00fanicament un prove\u00efdor d\u2019assegurances, sin\u00f3 un soci capa\u00e7 d\u2019identificar necessitats i dissenyar solucions alineades amb els seus objectius. En aquest context, el mediador refor\u00e7a el seu paper com a assessor especialitzat i com a pe\u00e7a clau per traslladar propostes adaptades a cada sector productiu.<\/p>\n<p>L\u2019evoluci\u00f3 de l\u2019asseguran\u00e7a col\u00b7lectiva apunta precisament cap a models m\u00e9s preventius, personalitzats i connectats, en qu\u00e8 la capacitat d\u2019adaptaci\u00f3 ser\u00e0 el principal factor diferencial. DKV ha convertit aquesta filosofia en l\u2019eix de la seva proposta per a col\u00b7lectius, amb una visi\u00f3 de la salut que va m\u00e9s enll\u00e0 de la p\u00f2lissa tradicional.[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/4&#8243;][stm_spacing lg_spacing=&#8221;50&#8243; md_spacing=&#8221;50&#8243; sm_spacing=&#8221;50&#8243; xs_spacing=&#8221;50&#8243;][vc_column_text]<\/p>\n<h2>\u00daltimes not\u00edcies<\/h2>\n<p>\n[\/vc_column_text][stm_news loop=&#8221;size:4|order_by:date|order:DESC|post_type:post|categories:8&#8243; posts_per_row=&#8221;2&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;3\/4&#8243;][vc_column_text css=&#8221;&#8221;] UN CONTINGUT DKV L\u2019asseguran\u00e7a col\u00b7lectiva no nom\u00e9s es mesura per les cobertures, sin\u00f3 tamb\u00e9 pel valor que aporta a cada empresa [\/vc_column_text][stm_spacing lg_spacing=&#8221;6&#8243; md_spacing=&#8221;6&#8243; sm_spacing=&#8221;6&#8243; xs_spacing=&#8221;6&#8243;][vc_column_text css=&#8221;&#8221;]29\/10\/26[\/vc_column_text][vc_column_text css=&#8221;&#8221;]Les necessitats de les organitzacions han evolucionat i avui les companyies busquen molt m\u00e9s que un quadre m\u00e8dic [\/vc_column_text][vc_single_image source=&#8221;featured_image&#8221; img_size=&#8221;850&#215;350&#8243;][vc_column_text css=&#8221;.vc_custom_1793203278934{margin-bottom: 20px !important;}&#8221;]Durant anys,<\/p>\n","protected":false},"author":562,"featured_media":29133,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[2223],"class_list":["post-29136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-mn-308"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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