{"id":29181,"date":"2026-11-11T10:08:55","date_gmt":"2026-11-11T08:08:55","guid":{"rendered":"https:\/\/www.elcol-legi.org\/w\/?p=29181"},"modified":"2026-11-11T10:41:32","modified_gmt":"2026-11-11T08:41:32","slug":"mediacio-connecta-joves","status":"publish","type":"post","link":"https:\/\/www.elcol-legi.org\/w\/mediacio-connecta-joves\/","title":{"rendered":"La generaci\u00f3 Z prefereix el tracte personal del mediador"},"content":{"rendered":"

[vc_row][vc_column width=”3\/4″][vc_column_text css=””]<\/p>\n

La generaci\u00f3 Z prefereix el tracte personal del mediador<\/h2>\n

[\/vc_column_text][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text css=””]12\/11\/2026<\/em>[\/vc_column_text][vc_column_text css=””]<\/p>\n

Quasi la meitat dels joves prefereixen el tracte presencial en relacionar-se amb el seu corredor per davant de qualsevol alternativa digital.
<\/em><\/p>\n

[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1794227256809{margin-bottom: 20px !important;}”]El 46,4% dels joves prefereix el contacte presencial per relacionar-se amb el seu mediador, una proporci\u00f3 que supera en 10,6 punts la mitjana de la resta de generacions, segons el IV Informe del Mediador d’Assegurances a Espanya d’Aegon. La imatge d’una generaci\u00f3 permanentment connectada, que resol qualsevol gesti\u00f3 des del m\u00f2bil i gaireb\u00e9 no necessita contacte personal, no encaixa del tot amb la realitat. Almenys, quan es tracta d’assegurances. La Generaci\u00f3 Z, nascuda entre el 1997 i el 2012, demostra que la digitalitzaci\u00f3 no ha despla\u00e7at necess\u00e0riament la prefer\u00e8ncia pel tracte directe i l’assessorament professional.<\/p>\n

Aix\u00ed ho reflecteix el IV Informe del Mediador d’Assegurances a Espanya, elaborat per Aegon, segons el qual el 46,4% dels joves d’aquesta generaci\u00f3 prefereix el contacte presencial a l’hora de relacionar-se amb un corredor d’assegurances. El percentatge supera en 10,6 punts la mitjana de la resta de generacions i q\u00fcestiona el t\u00f2pic que els consumidors m\u00e9s joves prefereixen exclusivament els canals digitals.<\/p>\n

Les alternatives de comunicaci\u00f3 tamb\u00e9 ofereixen algunes pistes sobre els seus h\u00e0bits. WhatsApp i el tel\u00e8fon s\u00f3n escollits, cadascun, pel 14,3% dels enquestats de la Generaci\u00f3 Z, mentre que el correu electr\u00f2nic tot just arriba al 3,5%. D’altra banda, el 21,4% prefereix disposar de diverses opcions de contacte, fet que apunta a una demanda de flexibilitat m\u00e9s que no pas a l’elecci\u00f3 d’un \u00fanic canal.<\/p>\n

Per\u00f2 la import\u00e0ncia del mediador es fa encara m\u00e9s evident quan sorgeix un problema. Davant d’un sinistre o una incid\u00e8ncia amb la seva asseguran\u00e7a, el 46,4% dels joves acudiria directament al seu corredor, enfront del 21,4% que contactaria amb l’asseguradora i el 7,2% que recorreria a una plataforma en l\u00ednia. El tel\u00e8fon directe seria l’opci\u00f3 escollida pel 25%.<\/p>\n

La confian\u00e7a no t<\/strong>\u00e9 <\/strong>edat<\/strong><\/p>\n

Les dades apunten a una conclusi\u00f3 rellevant per al sector: ser nadiu digital no significa renunciar al contacte hum\u00e0. Els joves poden utilitzar amb naturalitat les eines tecnol\u00f2giques, per\u00f2 quan necessiten resoldre un dubte, gestionar un sinistre o rebre orientaci\u00f3 sobre una cobertura, valoren poder comptar amb un professional de refer\u00e8ncia.<\/p>\n

Per als corredors i agents d’assegurances, aquesta realitat representa tamb\u00e9 una oportunitat. La captaci\u00f3 de nous clients joves no passa necess\u00e0riament per competir amb les plataformes digitals en rapidesa o automatitzaci\u00f3, sin\u00f3 per combinar els avantatges de la tecnologia amb all\u00f2 que constitueix una de les principals fortaleses de la mediaci\u00f3: el coneixement del client, la capacitat d’explicar productes complexos i l’acompanyament quan sorgeix un problema.<\/p>\n

La Generaci\u00f3 Z no sembla demanar que les assegurances siguin exclusivament digitals. El que vol \u00e9s poder escollir com relacionar-se amb el seu corredor i, quan realment ho necessita, trobar una persona a l’altra banda. Un recordatori que, fins i tot en l’era de la intel\u00b7lig\u00e8ncia artificial i la contractaci\u00f3 en l\u00ednia, la confian\u00e7a continua sent un dels principals actius del mediador.<\/p>\n

[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/4″][stm_spacing lg_spacing=”50″ md_spacing=”50″ sm_spacing=”50″ xs_spacing=”50″][vc_column_text]<\/p>\n

\u00daltimes not\u00edcies<\/h2>\n

[\/vc_column_text][stm_news loop=”size:4|order_by:date|order:DESC|post_type:post|categories:8″ posts_per_row=”2″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column width=”3\/4″][vc_column_text css=””] La generaci\u00f3 Z prefereix el tracte personal del mediador [\/vc_column_text][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text css=””]12\/11\/2026[\/vc_column_text][vc_column_text css=””] Quasi la meitat dels joves prefereixen el tracte presencial en relacionar-se amb el seu corredor per davant de qualsevol alternativa digital. [\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1794227256809{margin-bottom: 20px !important;}”]El 46,4% dels joves prefereix el contacte presencial per relacionar-se<\/p>\n","protected":false},"author":4,"featured_media":29182,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[2227],"class_list":["post-29181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-mn-309"],"yoast_head":"\nLa generaci\u00f3 Z prefereix el tracte personal del mediador - Col-legi de Mediadors d'Assegurances de Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elcol-legi.org\/w\/mediacio-connecta-joves\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La generaci\u00f3 Z prefereix el tracte personal del mediador - Col-legi de Mediadors d'Assegurances de Barcelona\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column width=”3\/4″][vc_column_text css=””] La generaci\u00f3 Z prefereix el tracte personal del mediador [\/vc_column_text][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text css=””]12\/11\/2026[\/vc_column_text][vc_column_text css=””] Quasi la meitat dels joves prefereixen el tracte presencial en relacionar-se amb el seu corredor per davant de qualsevol alternativa digital. 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