{"id":29377,"date":"2026-11-12T11:53:26","date_gmt":"2026-11-12T09:53:26","guid":{"rendered":"https:\/\/www.elcol-legi.org\/w\/?p=29377"},"modified":"2026-11-12T11:53:26","modified_gmt":"2026-11-12T09:53:26","slug":"assegurances-de-salut-2027-mes-prevencio-salut-digital-i-acompanyament-al-client","status":"publish","type":"post","link":"https:\/\/www.elcol-legi.org\/w\/assegurances-de-salut-2027-mes-prevencio-salut-digital-i-acompanyament-al-client\/","title":{"rendered":"Assegurances de salut 2027: M\u00e9s prevenci\u00f3, salut digital i acompanyament al client"},"content":{"rendered":"

[vc_row][vc_column width=”3\/4″][vc_column_text css=””]<\/p>\n

Assegurances de salut 2027: M\u00e9s prevenci\u00f3, salut digital i acompanyament al client<\/h2>\n

[\/vc_column_text][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text css=””]12\/11\/2026<\/em>[\/vc_column_text][vc_column_text css=””]Un contingut DKV. <\/i><\/strong>La companyia incorpora noves solucions diagn\u00f2stiques,<\/span> digitals i de suport a l’assegurat que amplien les possibilitats d’assessorament del mediador.<\/em>[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1794476948998{margin-bottom: 20px !important;}”]<\/p>\n

L’asseguran\u00e7a de salut continua evolucionant cap a un model cada vegada m\u00e9s centrat en l’anticipaci\u00f3, la personalitzaci\u00f3 i l’acompanyament al client. En un context en qu\u00e8 els assegurats demanden solucions que els ajudin a cuidar la seva salut de manera m\u00e9s senzilla i proactiva, les entitats estan refor\u00e7ant les seves propostes de valor amb nous serveis orientats a la prevenci\u00f3, el diagn\u00f2stic preco\u00e7 i l’atenci\u00f3 digital.<\/p>\n

Aquesta tend\u00e8ncia ja es perfila com un dels grans eixos de desenvolupament del ram de salut per als pr\u00f2xims anys. La incorporaci\u00f3 de noves tecnologies, l’impuls de la medicina preventiva i una visi\u00f3 m\u00e9s integral del benestar estan transformant el paper tradicional de les asseguradores, que busquen acompanyar el client m\u00e9s enll\u00e0 de l’assist\u00e8ncia quan apareix una malaltia.<\/p>\n

En aquest context, DKV ha anunciat una actualitzaci\u00f3 de les seves p\u00f2lisses de salut individual per al 2027, que entrar\u00e0 en vigor a partir de l’1 de gener d’aquell any, segons el venciment de cada contracte. Les novetats inclouen noves proves diagn\u00f2stiques, eines digitals de seguiment i serveis de suport social que amplien l’abast tradicional de la cobertura sanit\u00e0ria.<\/p>\n

Un dels aspectes m\u00e9s rellevants de l’actualitzaci\u00f3 \u00e9s el refor\u00e7 de la prevenci\u00f3 i la detecci\u00f3 primerenca de malalties. La companyia incorporar\u00e0 un programa de cribratge per a la detecci\u00f3 preco\u00e7 del c\u00e0ncer de pulm\u00f3 dirigit a poblaci\u00f3 de risc, una patologia en la qual el diagn\u00f2stic primerenc resulta especialment important per millorar el pron\u00f2stic i les opcions terap\u00e8utiques. Paral\u00b7lelament, s’amplien els criteris d’acc\u00e9s a t\u00e8cniques diagn\u00f2stiques avan\u00e7ades per a la identificaci\u00f3 preco\u00e7 de malalties hep\u00e0tiques mitjan\u00e7ant proves no invasives d’\u00faltima generaci\u00f3.<\/p>\n

La salut materna constitueix un altre dels \u00e0mbits refor\u00e7ats en aquesta actualitzaci\u00f3. Entre les noves prestacions figura la incorporaci\u00f3 del test de biomarcadors sanguinis per ajudar a identificar el risc de preecl\u00e0mpsia en embarassos amb sospita cl\u00ednica a partir de la setmana 20. Es tracta d’una eina que facilita una valoraci\u00f3 m\u00e9s precisa dels casos de risc i afavoreix un seguiment m\u00e8dic m\u00e9s estret quan resulta necessari.<\/p>\n

Aix\u00ed mateix, l’asseguradora amplia la cobertura de la monitoritzaci\u00f3 neurofisiol\u00f2gica intraoperat\u00f2ria (MNIO), una t\u00e8cnica que supervisa en temps real la funci\u00f3 de determinades estructures nervioses durant intervencions quir\u00fargiques complexes. La seva utilitzaci\u00f3 contribueix a millorar el control de riscos durant la cirurgia i a refor\u00e7ar la seguretat del pacient.<\/p>\n

\u201cDetectar una patologia abans que apareguin els primers s\u00edmptomes condiciona el pron\u00f2stic. Amb aquestes incorporacions dotem l’assegurat de m\u00e9s eines per a la detecci\u00f3 preco\u00e7 de certes patologies i els especialistes del nostre quadre m\u00e8dic de m\u00e9s eines de seguretat i control al quir\u00f2fan\u201d, explica Ignacio Salvatierra, director general de Salut de DKV.<\/p>\n

Juntament amb aquestes millores assistencials, la digitalitzaci\u00f3 continua guanyant protagonisme dins de la proposta de valor de l’asseguran\u00e7a de salut. DKV incorporar\u00e0 dues noves solucions tecnol\u00f2giques destinades a complementar l’atenci\u00f3 presencial i fomentar l’autocura dels assegurats.<\/p>\n

La primera est\u00e0 orientada a la prevenci\u00f3 cardiovascular. Mitjan\u00e7ant els sensors integrats al tel\u00e8fon m\u00f2bil, l’eina analitza determinats moviments card\u00edacs per identificar possibles senyals compatibles amb fibril\u00b7laci\u00f3 auricular, una de les arr\u00edtmies m\u00e9s freq\u00fcents i un dels principals factors de risc associats a l’ictus. La detecci\u00f3 primerenca pot facilitar la derivaci\u00f3 m\u00e8dica i contribuir a un millor control de la salut cardiovascular.<\/p>\n

La segona aplicaci\u00f3 s’adre\u00e7a a les dones que travessen la perimenopausa i la menopausa. A trav\u00e9s d’un seguiment personalitzat, ofereix informaci\u00f3 m\u00e8dica, recomanacions nutricionals i orientaci\u00f3 relacionada amb la salut hormonal i el benestar emocional, amb l’objectiu de proporcionar un acompanyament m\u00e9s complet en una etapa que guanya visibilitat dins de les estrat\u00e8gies de salut preventiva.<\/p>\n

M\u00e9s enll\u00e0 de l’assist\u00e8ncia sanit\u00e0ria, l’actualitzaci\u00f3 tamb\u00e9 incorpora un servei d’orientaci\u00f3 sociolaboral per a assegurats amb discapacitat legalment reconeguda en edat activa, desenvolupat juntament amb la Fundaci\u00f3 Integralia DKV. La iniciativa proporcionar\u00e0 assessorament, formaci\u00f3 i acompanyament cap a l’ocupaci\u00f3, ampliant el concepte de cura cap a \u00e0mbits que influeixen directament en la qualitat de vida i la inclusi\u00f3 social.<\/p>\n

Aquestes novetats reflecteixen l’evoluci\u00f3 de l’asseguran\u00e7a de salut cap a models que combinen prevenci\u00f3, digitalitzaci\u00f3 i acompanyament personalitzat, refor\u00e7ant la diferenciaci\u00f3 de les asseguradores i el valor de l’assessorament mediador.<\/p>\n

[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/4″][stm_spacing lg_spacing=”50″ md_spacing=”50″ sm_spacing=”50″ xs_spacing=”50″][vc_column_text]<\/p>\n

\u00daltimes not\u00edcies<\/h2>\n

[\/vc_column_text][stm_news loop=”size:4|order_by:date|order:DESC|post_type:post|categories:8″ posts_per_row=”2″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column width=”3\/4″][vc_column_text css=””] Assegurances de salut 2027: M\u00e9s prevenci\u00f3, salut digital i acompanyament al client [\/vc_column_text][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text css=””]12\/11\/2026[\/vc_column_text][vc_column_text css=””]Un contingut DKV. La companyia incorpora noves solucions diagn\u00f2stiques, digitals i de suport a l’assegurat que amplien les possibilitats d’assessorament del mediador.[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1794476948998{margin-bottom: 20px !important;}”] L’asseguran\u00e7a de salut continua evolucionant cap a<\/p>\n","protected":false},"author":4,"featured_media":29378,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[2227],"class_list":["post-29377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-mn-309"],"yoast_head":"\nAssegurances de salut 2027: M\u00e9s prevenci\u00f3, salut digital i acompanyament al client - Col-legi de Mediadors d'Assegurances de Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elcol-legi.org\/w\/assegurances-de-salut-2027-mes-prevencio-salut-digital-i-acompanyament-al-client\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Assegurances de salut 2027: M\u00e9s prevenci\u00f3, salut digital i acompanyament al client - Col-legi de Mediadors d'Assegurances de Barcelona\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column width=”3\/4″][vc_column_text css=””] Assegurances de salut 2027: M\u00e9s prevenci\u00f3, salut digital i acompanyament al client [\/vc_column_text][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text css=””]12\/11\/2026[\/vc_column_text][vc_column_text css=””]Un contingut DKV. 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