{"id":6118,"date":"2021-06-17T10:00:02","date_gmt":"2021-06-17T08:00:02","guid":{"rendered":"https:\/\/elcol-legi.org\/w\/?p=6118"},"modified":"2021-07-06T17:47:44","modified_gmt":"2021-07-06T15:47:44","slug":"liberty-ayudar-mediacion","status":"publish","type":"post","link":"https:\/\/www.elcol-legi.org\/w\/liberty-ayudar-mediacion\/","title":{"rendered":"J.R. Mir\u00f3 (Liberty): “Volem ajudar la mediaci\u00f3 a adaptar-se al nou entorn digital partint d’all\u00f2 m\u00e9s important, les persones”"},"content":{"rendered":"

[vc_row][vc_column width=”3\/4″][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text]Per al responsable de\u00a0Liberty\u00a0Seguros\u00a0a Catalunya i Arag\u00f3, els mediadors han de optar per la formaci\u00f3 per a marcar\u00a0difer\u00e8ncies<\/em>[\/vc_column_text][vc_single_image source=”featured_image” img_size=”450×250″ alignment=”center”][vc_column_text css=”.vc_custom_1625586449878{margin-bottom: 20px !important;}”]Joan Ramon Mir\u00f3<\/strong>, director territorial de Catalunya-Arag\u00f3 canal\u00a0Mediador\u00a0Liberty\u00a0Seguros, est\u00e0 conven\u00e7ut que la formaci\u00f3 \u00e9s el cam\u00ed perqu\u00e8 el canal de la mediaci\u00f3 pugui desenvolupar-se en el futur i adaptar-se als requeriments que exigeix el nou entorn digital. Despr\u00e9s de renovar l’acord entre\u00a0Liberty\u00a0Seguros\u00a0i la Fundaci\u00f3\u00a0Auditorium, Mir\u00f3 comparteix amb\u00a0Mediario\u00a0New’<\/em><\/strong>\u00a0els plans de futur de la seva companyia i la seva aposta decidida per la mediaci\u00f3.<\/p>\n

– Qu\u00e8 espera de la renovaci\u00f3 de l’acord amb la fundaci\u00f3 del Col\u00b7legi?<\/strong><\/p>\n

– Encara que fa ja anys que\u00a0venim col\u00b7laborant, en aquesta nova etapa volem refor\u00e7ar i donar una empenta al pla de formaci\u00f3 i professionalitzaci\u00f3 dels mediadors.<\/p>\n

– Quin paper t\u00e9 la formaci\u00f3 en l’estrat\u00e8gia de\u00a0Liberty\u00a0Seguros?<\/strong><\/p>\n

– \u00c9s una de les palanques m\u00e9s importants dins de la nostra companyia. Creiem fermament que la formaci\u00f3 \u00e9s determinant perqu\u00e8 el canal de la mediaci\u00f3 marqui difer\u00e8ncies en el futur. Per a nosaltres \u00e9s un pilar estrat\u00e8gic col\u00b7laborar amb el Col\u00b7legi en tots els plans formatius que puguem desenvolupar conjuntament. Pretenem ajudar a tota la mediaci\u00f3 a digitalitzar-se, assegurar-nos que no es queda ning\u00fa enrere en el proc\u00e9s d’adaptaci\u00f3 al nou entorn\u00a0.\u00a0Ajudar-los a trav\u00e9s de plans de formaci\u00f3 que els permeti avan\u00e7ar. Sempre partint del factor hum\u00e0 i el tracte personal que \u00e9s important\u00edssim per als mediadors.<\/p>\n

– Com ha viscut\u00a0Liberty\u00a0Seguros\u00a0aquest per\u00edode de pand\u00e8mia marcat per l’a\u00efllament?<\/strong><\/p>\n

– Per a\u00a0Liberty\u00a0la prioritat ha estat sempre protegir els nostres empleats, col\u00b7laboradors i clients; posar a les persones primer. La veritat \u00e9s que des del primer moment ens adaptem posant a tota la nostra gent a treballar a dist\u00e0ncia. Dotem de recursos tecnol\u00f2gics a tots els empleats i es van distribuir ajudes econ\u00f2miques per a condicionar l’espai de treball. Durant tot aquest temps, hem continuat treballant per a millorar i donar suport als nostres mediadors. Cal dir que l’equip comercial de la companyia que fa costat als mediadors ja van ser pioners del teletreball fa anys. Ja estem acostumats a treballar des de casa.<\/p>\n

– S’han adaptat els mediadors a treballar en condicions de pand\u00e8mia?<\/strong><\/p>\n

–\u00a0A nivell general, la mediaci\u00f3 s’ha sabut adaptar bastant b\u00e9. Ha aguantat b\u00e9 el cop i ha proporcionat un servei de gran qualitat. Per\u00f2 \u00e9s cert que hi ha diferents nivells, que no tothom s’ha adaptat amb la mateixa rapidesa i el que hem de tenir present \u00e9s que aquest cam\u00ed continua. Per tant, hem d’ajudar a tots els mediadors al fet que siguin m\u00e9s eficients en aquest nou entorn i aix\u00ed, entre tots, aconseguim millorar la percepci\u00f3 del client.<\/p>\n

– Qu\u00e8 \u00e9s m\u00e9s rellevant en el proc\u00e9s de digitalitzaci\u00f3 la tecnologia o l’actitud?<\/strong>
\n<\/strong><\/p>\n

– La tecnologia \u00e9s un mitj\u00e0 per a ser m\u00e9s \u00e0gils, m\u00e9s eficients i m\u00e9s sostenibles, per\u00f2 no \u00e9s una fi en el seu mateix. \u00c9s obvi que necessitem disposar d’una m\u00ednima tecnologia, per\u00f2 per a mi \u00e9s m\u00e9s important l’actitud i les ganes d’aprendre i millorar. A m\u00e9s d’estar disposat a assumir riscos i ser disruptiu, aquesta actitud tamb\u00e9 significa en el cas dels mediadors el tracte personal, generar confian\u00e7a.<\/p>\n

– De quina manera ha d’enfocar la mediaci\u00f3 aquest moment de canvi que estem vivint?<\/strong><\/p>\n

– Hi ha una part d’aprenentatge de les noves eines, de noves maneres de treballar o de comunicar-se a trav\u00e9s, per exemple, de les xarxes socials. Hem de con\u00e8ixer el nou entorn de contacte amb el client, que \u00e9s possible que vulgui que ens relacionem d’una altra manera. La digitalitzaci\u00f3 al final refor\u00e7a el paper d’assessor de confian\u00e7a del mediador ajudant-lo a tenir processos m\u00e9s \u00e0gils i senzills que, al seu torn, suposen m\u00e9s agilitat i senzillesa per al client…<\/p>\n

– Quina \u00e9s l’evoluci\u00f3 dels productes de\u00a0Liberty\u00a0en aquest context de transformaci\u00f3?<\/strong><\/p>\n

– Estem evolucionant cap a productes m\u00e9s flexibles i\u00a0agrupats, amb el prop\u00f2sit d’adaptar-nos al que el consumidor i tamb\u00e9 el mediador necessiten. Apostem per productes modulars que ens permetin oferir a cada client sol all\u00f2 que realment necessita.<\/p>\n

– Aposten per algun ram o producte?<\/strong><\/p>\n

– En aquests moments estem immersos en el canvi cap al nou sistema digital en el qual hem invertit 100 milions d’euros. Tenim un programa molt fort en la nostra companyia amb una inversi\u00f3 important per a migrar tot el\u00a0nostre host\u00a0al n\u00favol. Amb aquest canvi regenerarem tots els processos de manera m\u00e9s \u00e0gil i simple per al mediador. L’oferta de valor dels nostres productes l’estem modulant per a adaptar-nos a les noves necessitats que estan sorgint, amb cobertures\u00a0agrupades\u00a0perqu\u00e8 el client pugui triar i tamb\u00e9 el mediador.<\/p>\n

– Quins s\u00f3n els objectius de\u00a0Liberty\u00a0Seguros\u00a0a curt termini?<\/strong><\/p>\n

– Consolidarem la nostra digitalitzaci\u00f3 i el nou model de treball que estem definint juntament amb els nostres equips. Som una companyia amb un focus molt clar en el canal corredors i, per tant, volem continuar millorant les relacions entre la mediaci\u00f3 i la companyia. Treballarem per a enfortir la part digital i mantenir la proximitat amb la mediaci\u00f3. Tenim uns objectius de creixement importants, tant per a enguany com per als seg\u00fcents anys i volem aconseguir-los de la m\u00e0 de la mediaci\u00f3.[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/6″][vc_tweetmeme][\/vc_column_inner][vc_column_inner width=”1\/6″][vc_facebook][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/4″][stm_spacing lg_spacing=”50″ md_spacing=”50″ sm_spacing=”50″ xs_spacing=”50″][vc_column_text]<\/p>\n

\u00daltimes not\u00edcies<\/h2>\n

[\/vc_column_text][stm_news loop=”size:4|order_by:date|order:DESC|post_type:post|categories:8″ posts_per_row=”2″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column width=”3\/4″][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text]Per al responsable de\u00a0Liberty\u00a0Seguros\u00a0a Catalunya i Arag\u00f3, els mediadors han de optar per la formaci\u00f3 per a marcar\u00a0difer\u00e8ncies[\/vc_column_text][vc_single_image source=”featured_image” img_size=”450×250″ alignment=”center”][vc_column_text css=”.vc_custom_1625586449878{margin-bottom: 20px !important;}”]Joan Ramon Mir\u00f3, director territorial de Catalunya-Arag\u00f3 canal\u00a0Mediador\u00a0Liberty\u00a0Seguros, est\u00e0 conven\u00e7ut que la formaci\u00f3 \u00e9s el cam\u00ed perqu\u00e8 el canal de la mediaci\u00f3 pugui desenvolupar-se en el futur<\/p>\n","protected":false},"author":4,"featured_media":6123,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[227,160,226],"class_list":["post-6118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-entrevista","tag-mediarionews","tag-mn82"],"yoast_head":"\nJ.R. Mir\u00f3 (Liberty): "Volem ajudar la mediaci\u00f3 a adaptar-se al nou entorn digital partint d'all\u00f2 m\u00e9s important, les persones" - Col-legi de Mediadors d'Assegurances de Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elcol-legi.org\/w\/liberty-ayudar-mediacion\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"J.R. Mir\u00f3 (Liberty): "Volem ajudar la mediaci\u00f3 a adaptar-se al nou entorn digital partint d'all\u00f2 m\u00e9s important, les persones" - Col-legi de Mediadors d'Assegurances de Barcelona\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column width=”3\/4″][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text]Per al responsable de\u00a0Liberty\u00a0Seguros\u00a0a Catalunya i Arag\u00f3, els mediadors han de optar per la formaci\u00f3 per a marcar\u00a0difer\u00e8ncies[\/vc_column_text][vc_single_image source=”featured_image” img_size=”450×250″ alignment=”center”][vc_column_text css=”.vc_custom_1625586449878{margin-bottom: 20px !important;}”]Joan Ramon Mir\u00f3, director territorial de Catalunya-Arag\u00f3 canal\u00a0Mediador\u00a0Liberty\u00a0Seguros, est\u00e0 conven\u00e7ut que la formaci\u00f3 \u00e9s el cam\u00ed perqu\u00e8 el canal de la mediaci\u00f3 pugui desenvolupar-se en el futur\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.elcol-legi.org\/w\/liberty-ayudar-mediacion\/\" \/>\n<meta property=\"og:site_name\" content=\"Col-legi de Mediadors d'Assegurances de Barcelona\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-17T08:00:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-06T15:47:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.elcol-legi.org\/w\/wp-content\/uploads\/2021\/06\/MN82_05.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"810\" \/>\n\t<meta property=\"og:image:height\" content=\"456\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"elcol-legi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"elcol-legi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/liberty-ayudar-mediacion\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/liberty-ayudar-mediacion\\\/\"},\"author\":{\"name\":\"elcol-legi\",\"@id\":\"https:\\\/\\\/www.elcol-legi.org\\\/w\\\/#\\\/schema\\\/person\\\/3343cfd033c3a8d7e0c36456d010b6f1\"},\"headline\":\"J.R. 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Mir\u00f3 (Liberty): \"Volem ajudar la mediaci\u00f3 a adaptar-se al nou entorn digital partint d'all\u00f2 m\u00e9s important, les persones\" - Col-legi de Mediadors d'Assegurances de Barcelona","og_description":"[vc_row][vc_column width=”3\/4″][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text]Per al responsable de\u00a0Liberty\u00a0Seguros\u00a0a Catalunya i Arag\u00f3, els mediadors han de optar per la formaci\u00f3 per a marcar\u00a0difer\u00e8ncies[\/vc_column_text][vc_single_image source=”featured_image” img_size=”450×250″ alignment=”center”][vc_column_text css=”.vc_custom_1625586449878{margin-bottom: 20px !important;}”]Joan Ramon Mir\u00f3, director territorial de Catalunya-Arag\u00f3 canal\u00a0Mediador\u00a0Liberty\u00a0Seguros, est\u00e0 conven\u00e7ut que la formaci\u00f3 \u00e9s el cam\u00ed perqu\u00e8 el canal de la mediaci\u00f3 pugui desenvolupar-se en el futur","og_url":"https:\/\/www.elcol-legi.org\/w\/liberty-ayudar-mediacion\/","og_site_name":"Col-legi de Mediadors d'Assegurances de Barcelona","article_published_time":"2021-06-17T08:00:02+00:00","article_modified_time":"2021-07-06T15:47:44+00:00","og_image":[{"width":810,"height":456,"url":"https:\/\/www.elcol-legi.org\/w\/wp-content\/uploads\/2021\/06\/MN82_05.jpg","type":"image\/jpeg"}],"author":"elcol-legi","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"elcol-legi","Temps estimat de lectura":"5 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.elcol-legi.org\/w\/liberty-ayudar-mediacion\/#article","isPartOf":{"@id":"https:\/\/www.elcol-legi.org\/w\/liberty-ayudar-mediacion\/"},"author":{"name":"elcol-legi","@id":"https:\/\/www.elcol-legi.org\/w\/#\/schema\/person\/3343cfd033c3a8d7e0c36456d010b6f1"},"headline":"J.R. 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