{"id":6458,"date":"2021-06-22T09:01:16","date_gmt":"2021-06-22T07:01:16","guid":{"rendered":"https:\/\/elcol-legi.org\/w\/?p=6458"},"modified":"2021-11-18T17:02:07","modified_gmt":"2021-11-18T15:02:07","slug":"assegurances-salut-territori-reservat-mediacio","status":"publish","type":"post","link":"https:\/\/www.elcol-legi.org\/w\/assegurances-salut-territori-reservat-mediacio\/","title":{"rendered":"Les assegurances de salut s\u00f3n un territori reservat a la mediaci\u00f3"},"content":{"rendered":"

[vc_row][vc_column width=”3\/4″][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text]Companyies com Cl\u00ednicum van apostar ja fa anys per refor\u00e7ar la comercialitzaci\u00f3 de les assegurances de salut a trav\u00e9s de corredors<\/em>[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1637247532545{margin-bottom: 20px !important;}”]Les xifres s\u00f3n tossudes i demostren, any rere any, que els mediadors d’assegurances segueixen sent el referent en la distribuci\u00f3 d’assegurances. En un mercat en el qual la multicanalitat est\u00e0 cada vegada m\u00e9s present, agents i corredors han estat capa\u00e7os de demostrar que el consumidor continua confiant en l’assessorament professional quan es tracta d’aspectes tan rellevants com la seguretat, la gesti\u00f3 de el patrimoni i la salut.<\/p>\n

Segons les xifres oficials de la Direcci\u00f3 General d’Assegurances i Fons de Pensions (DGSFP), el 2016, agents i corredors van comercialitzar el 41,94% les primes d’assegurances, i el 2019, aquesta xifra va cr\u00e9ixer fins al 46,25%, \u00e9s a dir, hi va haver un augment de quota de mercat de m\u00e9s de 4 punts, quan algunes veus ja havien anunciat el declivi de l’anomenat canal tradicional.<\/p>\n

No obstant aix\u00f2, no tot el sector augurava una caiguda dels mediadors, especialment en alguns rams i categories de productes. \u00c9s el cas de Cl\u00ednicum Assegurances, companyia especialitzada en salut, que precisament fa 4 anys va incorporar a la seva estructura a Francisco Salvador com a responsable del canal corredories. Des de la seva incorporaci\u00f3, el proc\u00e9s de creixement de la companyia s’ha accelerat, emparat per l’inter\u00e8s creixent per les assegurances de salut i de la m\u00e0 de la tasca dels corredors.<\/p>\n

Salvador, tot un expert en el m\u00f3n de la distribuci\u00f3 d’assegurances a trav\u00e9s de mediadors, assegura que “sempre hem sabut que les assegurances de salut necessiten un assessor especialitzat que aporti confian\u00e7a i assessori els clients amb criteris professionals”. Per al directiu de Cl\u00ednicum “la salut \u00e9s el m\u00e9s important per a la majoria de les persones, un fet que s’ha aguditzat amb la pand\u00e8mia” aix\u00ed que \u00e9s l\u00f2gic que “a l’hora de contractar una p\u00f2lissa vulguem rebre assessorament professional, ja que \u00e9s molt el que est\u00e0 en joc “.<\/p>\n

La import\u00e0ncia de la formaci\u00f3<\/strong><\/p>\n

Des de Cl\u00ednicum fem un esfor\u00e7 constant per facilitar formaci\u00f3 especialitzada als corredors que col\u00b7laboren amb la nostra companyia, ja que t\u00e9 un impacte molt positiu en la satisfacci\u00f3 de client i, en definitiva, en les vendes. No hi ha un algoritme o un assistent virtual capa\u00e7 de superar la confian\u00e7a que un mediador aporta al seu client, tant en el moment de la contractaci\u00f3 com al llarg de la vida de la p\u00f2lissa, amb la seva vocaci\u00f3 de servei en detriment d’altres canals.<\/p>\n

“Sense un assessorament correcte, probablement el preu seria l’\u00fanic, o gaireb\u00e9 l’\u00fanic factor que tindria en compte el client a l’hora de contractar una p\u00f2lissa de salut”, assegura Salvador. “La venda consultiva i informada que realitzen els nostres corredors \u00e9s fonamental perqu\u00e8 altres elements de gran import\u00e0ncia siguin tinguts en compte pel client a l’hora de decidir-se”, conclou.<\/p>\n

Salvador afirma que “a Cl\u00ednicum continuarem apostant pels mediadors d’assegurances per seguir creixent”. En l’estrat\u00e8gia de futur de la companyia, la tecnologia i la innovaci\u00f3, especialment en la relaci\u00f3 amb els assegurats, tindr\u00e0 cada vegada m\u00e9s import\u00e0ncia. Per\u00f2 aquestes eines, segons el responsable del canal corredories, “adquireixen m\u00e9s rellev\u00e0ncia per al nostre client quan es combinen amb la pres\u00e8ncia dels professionals de la mediaci\u00f3”.[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/6″][vc_tweetmeme][\/vc_column_inner][vc_column_inner width=”1\/6″][vc_facebook][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/4″][stm_spacing lg_spacing=”50″ md_spacing=”50″ sm_spacing=”50″ xs_spacing=”50″][vc_column_text]<\/p>\n

\u00daltimes not\u00edcies<\/h2>\n

[\/vc_column_text][stm_news loop=”size:4|order_by:date|order:DESC|post_type:post|categories:8″ posts_per_row=”2″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column width=”3\/4″][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text]Companyies com Cl\u00ednicum van apostar ja fa anys per refor\u00e7ar la comercialitzaci\u00f3 de les assegurances de salut a trav\u00e9s de corredors[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1637247532545{margin-bottom: 20px !important;}”]Les xifres s\u00f3n tossudes i demostren, any rere any, que els mediadors d’assegurances segueixen sent el referent en la distribuci\u00f3 d’assegurances. En un mercat en<\/p>\n","protected":false},"author":4,"featured_media":6459,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[160,234],"class_list":["post-6458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-mediarionews","tag-mn83"],"yoast_head":"\nLes assegurances de salut s\u00f3n un territori reservat a la mediaci\u00f3 - Col-legi de Mediadors d'Assegurances de Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elcol-legi.org\/w\/assegurances-salut-territori-reservat-mediacio\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les assegurances de salut s\u00f3n un territori reservat a la mediaci\u00f3 - Col-legi de Mediadors d'Assegurances de Barcelona\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column width=”3\/4″][stm_spacing lg_spacing=”6″ md_spacing=”6″ sm_spacing=”6″ xs_spacing=”6″][vc_column_text]Companyies com Cl\u00ednicum van apostar ja fa anys per refor\u00e7ar la comercialitzaci\u00f3 de les assegurances de salut a trav\u00e9s de corredors[\/vc_column_text][vc_single_image source=”featured_image” img_size=”850×350″][vc_column_text css=”.vc_custom_1637247532545{margin-bottom: 20px !important;}”]Les xifres s\u00f3n tossudes i demostren, any rere any, que els mediadors d’assegurances segueixen sent el referent en la distribuci\u00f3 d’assegurances. 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